Music videos provide benefits for artists, record labels, and audiences. For artists and record labels, music videos promote the artist's brand and music through social media platforms. This increases exposure and opportunities to make income through music streams, video views, merchandise sales, and concert tickets. Research shows Nickelback uses platforms like Twitter, Facebook, YouTube, and their website to connect with fans and promote their music. For audiences, music videos provide entertainment and an easy way to access and share new music online, helping artists reach more potential fans. Record labels help promote artists through strategic efforts to increase visibility and marketability.
1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in Provide any research evidence you can find that supports explanations of benefits for artist, record label
relation to benefits (promotion, and audience
extension of income & outlets,
synergy opportunities and
strategies used by producers to
benefit label and artist)
Promoti NickelBack use a video variety of NickelBack’s twitter
onal social networking sites to https://twitter.com/Nickelback
promote their band and music.
Twitter – This social networking
site is used to allow fans of
NickelBack to follow the band
and read about the latest things
that the band is up too. This
benefits the band because they
can keep track of their fan base
and know their demographic.
Also they can promote
themselves to a bigger audience.
Facebook- This is similar to
twitter as fan can like a fan page
of NickelBack and the latest feed
of the band is up too will appear,
also things like tour dates,
albums can be put up to for
people to see. So the audience
can plan for the bands next gig.
YouTube – YouTube is used as 1. Nickelback’s Facebook
source where the bands audience http://en-gb.facebook.com/Nickelback?sk=wiki&rf=108360035858039
can go and search a song and NickelBack’s YouTube page
listen to it. If they like the song http://www.youtube.com/watch?v=_JQiEs32SqQ
2. Music Video Purposes Analysis
then they can buy it on iTunes.
This also allows a wider audience
to see the song because YouTube
can promote peoples song based
on the views it gets. YouTube also
pays the artist or band is the
video gets enough views as well.
NickelBack’s Website –
The website is the biggest
promotion out of all the types I
have explained because;
everything is in one place making
it convenient for the audience
because they don’t have to
search 10 different website to
find the right NickelBack t-shirt.
This benefits the band the most
because it is their own website.
This means that they are not
bound to any contract and can
make the it look however they
NickelBack’s Website
want too. http://www.nickelback.com/users/XnskQ58o/blogs/2511031
3. Music Video Purposes Analysis
Extensi The extensions of income are the NickelBack’s website ( Merchandise )
on of bands website because people http://nickelback.fanfire.com/cgi-
income buy their music and the bin/WebObjects/Store.woa/wa/artist?artistName=Nickelback&sourceCode=NIKWEBWWGBP&utm_source=
merchandise such as: hoodies, nikofficialsite&utm_medium=navigationlink&utm_campaign=osnavnik_merchstore_20120326
posters, bracelets.
The other means of income is
also YouTube because the band
can get paid if they get over a
certain amount of views or
subscribers.
5. Music Video Purposes Analysis
Extensi The extension of outlets is the NickelBack’s Twitter
on of same as promotion because the https://twitter.com/Nickelback
outlets Songs can be shown via NickelBack’s Facebook
Facebook, YouTube and Twitter. http://en-gb.facebook.com/Nickelback?sk=wiki&rf=108360035858039
NicklBack’s YouTube
http://www.youtube.com/watch?v=_JQiEs32SqQ
6. Music Video Purposes Analysis
Synergy This artist uses both Social
networking and his music
together to help him promote his
music. This combines social
networking, music and also
media production hardware. It
uses small media outlets to
create a production for the artist
himself and his music. The
picture on the right shows the
social networking (YouTube),
Production (The music Video) and
the music (The Music Video).
Produc A producer has a lot of hold over Roadrunners Records
ers the artist. To make them more http://www.roadrunnerrecords.com/artists/nickelback
strategi known they could send the artist
es to an awards ceremony. Also
what to say when handing out an
award or when getting their own
award. This proves to the
audience that the artist can hold
the lime light. In this situation
The record label of NickeBack
allowthem to write his own song
and help them direct their Music
Videos because NickelBack’s
7. Music Video Purposes Analysis
audience see them asRockstars.
The record label helpspromoting
with websites and sending them
on tours. YouTube had a way of
spreading the bands videos
between users, as well as other
users of the internet [e.g. email
users etc], whether they knew
about YouTube or not. The
creation of YouTube had meant
that bands can make videos to
help sell themselves – not always
with the permission of their
manager or producer.
