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C h r i s t i a n H ä f n e r
@ c h r i s t h a e f n e r
Bootstrapping vs. VC
How to make the right decision?
Bootstrapping
• Creativity
• Small scale opportunities
• Focus on cost-driven KPI
• Result driven optimization of
campaign...
Bootstrapping vs. Venture Capital
@christhaefner	
  
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Bootstrapping
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Bootstrapping vs. Venture Capital

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Bootstrapping vs. Venture Capital

  1. 1. C h r i s t i a n H ä f n e r @ c h r i s t h a e f n e r Bootstrapping vs. VC How to make the right decision?
  2. 2. Bootstrapping • Creativity • Small scale opportunities • Focus on cost-driven KPI • Result driven optimization of campaigns / channels (e.g. CAC) =  revenue  first @christhaefner   Venture Capital • A viable plan & experience to spend the money without wasting too much of it • Proof of concept of small scale marketing activities • A good reason (e.g. competition or high scaleability) • Growth driven KPI optimization =  expenses  first Requires… Requires…
  3. 3. Bootstrapping vs. Venture Capital @christhaefner   Year  1 Year  2 Year  3 Year  4 Bootstrapping Venture  Capital Depends on what you want

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