2. We’re your after-work running partner, your
buddy from the bar and your sure bet for a
backstage pass. We taught you how to play Wii,
and we planned that flash stunt you saw in TIMES
or Trafalgar square last week. Maybe you haven’t
heard our name, but you’ve met us before.*
* we GO EVERYWHERE YOU GO.
3. We’re experTS AT engagement MArkeTing. BASed
UpOn strategy rOOTed in consumer insights,
We develOp integrateD marketing ecosystems
TO cOnnecT peOple TO BrAnd vAlUe ThrOUgh every
OpTiMAl chAnnel, Online And in perSOn.
* We’re A pretty engaging GROUP.
COMMUNITY
Social media | Video |
Digital Solutions
Event | stunt | retail
Live ONLINE
4. We create 80,000 experiences a year. We have 350+
full-time employees and 7,000 Brand Ambassadors.
We operate 53 field offices, have 6 full-service
offices in NY, Chi, SF, LA, Cincinnati and London, and
execute events in 9 countries and 2 hemispheres.*
* We run a lot of numbers.
5. “…Few agencies know the Gen Y consumer like this one does, and the Nike
and Diageo accounts show the true power of MKTG INC — on-site, online,
engaging and transaction-based. Thousands of field marketers around the
country drill global brands into the local soil, and the result is sales-pumping,
experience-thumping connections. Keep it up, kids. You’re. Crushing. It.”
“Our business has evolved tremendously over the last 20 years –we really
integrate digital and events, both retail on premise as well as off-premise retail
activations through pop-up stores. Its really integrated marketing capability
and competency – whereas before it was much more tactically driven.”
C
harlie Horsey interviewed for
S
ix Questions video segment (March)
Source: Marketoonist.com
“Dr. Dre has succeeded
in gatecrashing the London
2012 Olympics.”
“One of the great marketing campaigns
from the 2012 Olympics didn’t come
from an official sponsor. It came from a
headphone brand called Beats by Dr. Dre.”
“It’s not a sponsor, but the rapper’s
headphone range was perhaps the biggest
winner of this year’s Games given the
amount of attention it generated through a
clever ambush stunt.”
“Athletes sport not-an-Olympic
Sponsor Beats by Dre—branded,
british-themed headphones [that]
are too tempting not to wear.”
“Marketers need to adjust to the current landscape, not the other way around.
It’s puzzling to me that even after we’ve watched the decline of the record
industry and publishing companies, and are starting to see the same with TV,
industry rule-makers don’t seem to see the need to adapt technology rather
than restrict it. Shunning and regulating technology and social media haven’t
worked in the past and surely will not in the future.” Charlie Horsey’s August byline “#Rule40: How Olympic
Sponsorship Rules Failed, And What It Means For Marketing
MKTG INC IN THE NEWS
“Tuning Out Olympic Edict”
6. Over the past 20 years we’ve developed a signature
approach that blends unique creative vision with
unparalleled expertise and service – helping brands
(big and small) connect intimately and relevantly to
consumers AND internal audiences alike.
* WE HELP BIG BRANDS ACT SMALL.
STEP 1.
IMAGINE
STEP 2.
CREATE
STEP 3.
AMPLIFY
STEP 4.
ANALYZE
Primary/Secondary Research
Insight Development
Engagement Strategy
Creative Concepting
Brand Experience
Social Media Strategy
Design
Production
Digital Solutions
Content
Social Media
Mobile
Retail
Video
Print
Point-Of-Sale
Community Building
Advocacy
Word-Of-Mouth
Social Media
ROI
Measurement
Analytics
Optimization
7. We create 10 minute flash stunts, 10 month
mobile tours and everything in between. If you’re a
consumer, we’ll find a way to engage you.*
* We’ve seen more engagements than Tiffany’s… who happens to be one of our clients.
Social Media
Websites
Apps
Video
Blogs
Surveys
Ambassadorship
Community Mentorship
Influencer Activations
Mobile Tours
On-Campus Experiences
Pop-up Stores
Campaigns
Product Launches
PR Stunts
Sampling
Concerts
Meetings & Conferences
Consumer & Customer Networks
Sports & Entertainment Activations
Engage
Digital
engage
Social
engage
Retail
engage
SPECTACLE
8. We’re known for our large-scale networks.
Our global infrastructure allows us to activate
internationally and distribute our innovative
content far and wide.
Arizona
AUSTIN
BUFFALO
CHICAGO
CINCINNATI
CLEVELAND
Colorado
COLUMBUS
Connecticut
DELAWARE
DALLAS
Georgia
HOUSTON
INDIANA
IOWA
JACKSONVILLE
KANSAS CITY
LOS ANGELES
Louisiana
MARYLAND
Massachusetts
MIAMI
Michigan
Minnesota
NEW JERSEY
Nevada
NEW YORK CITY
Orlando
PHILADELPHIA
PITTSBURGH
RHODE ISLAND
SACRAMENTO
SAN ANTONIO
SAN DIEGO
SAN FRANCISCO
South Carolina
ST. LOUIS
SYRACUSE
TAMPA
WASHINGTON D.C.
Wisconsin
London
9. We think of ourselves as international sports
figures. That’s because our staff has expertise
in developing everything from strategy
to execution for some of the biggest sporting
events on earth.*
* We go for the gold every time.
Super bowl Formula 1 FIFA World Cup Olympics NCAA FInal Four
10. * WE HANG WITH THE COOL KIDS.
Some of the world’s best and biggest brands
rely on us to come up with smart solutions to
their marketplace challenges.*
11. 22 YEAR RELATIONSHIP*
Represent full portfolio: 26 brands, including Johnnie Walker, Smirnoff, Captain Morgan
Execute thousands of events annually
3 divisions: client services, field activation and brand ambassadors
On/off premise, national tours, celebrity events, sponsorship marketing
Manage master ambassadors and a national (ft/pt) elite corps of 3,500 dedicated
promotional spokespeople
34% consumer conversion
* 13 YEARS UNDER CURRENT DIAGEO CONTRACT.
13. 10 YEAR RELATIONSHIP
Represent categories of running, soccer, women’s training, football, basketball, and sportswear
– Brand strategy and creative development, global sport moment activations, national
grassroots campaigns, athlete appearances and licensed retail.
Manage US and UK activations and global initiatives
– Partner with Nike World Headquarters as well as support territory offices in London, NY, LA
and Chicago
Designed and executednotable programs such as Nike We Own The Night 10K, Nike Human Race,
FIFA World Cup and UEFA European championships, Nike World Basketball Festival, Nike Run Club
and 4 years of NIKEiD and Nike Bowery Stadium pop-up activations
16. 11 YEAR RELATIONSHIP
Work with full portfolio of products
– Launched 7 Nintendo brands: Wii, Nintendo DS, Nintendo DSi, Nintendo DSi XL,
Nintendo 3DS, Nintendo 3DS XL, Wii U
Develop national consumer experiential programs
– Campaign strategic planning and consumer research
Develop and produce Holiday Mall Tour, Nintendo’s largest experiential program,
since the launch of Wii in 2006
Millions of consumer demos nationwide each year
Consumer experiential programs could feature over 30 software titles at a time
18. 10 YEAR RELATIONSHIP
A true ten year partnership that helped to define & build P&G’s Tremor word of mouth marketing capability and has won
2 gold and 3 silver Addy Awards in the last three years for Ford, Starkist, Pampers and Barilla.
As P&G’s Agency of Record for Tremor & Orgullosa, we use proprietary research to uncover truly “talkable” insights,
inspiring the development of disruptive advocacy messaging & creative that resonates with Tremor’s community of over
750,000 highly engaged women
MKTG INC jointly markets this capability with P&G and we fully execute all program elements (research, digital & social,
blogger outreach, in home parties and experiential activations) with a wide range of consumer products companies
across the US and Canada.
– Research
– Concept + creative development
– Diffusion plan
– Execution — digital, dtc’s, in-home parties, blogger outreach, experiential
– 40-60 programs annually
20. 5 YEAR RELATIONSHIP
Launched Google Fiber in Kansas City in 2012. Client relationship continues to extend to
programs for other divisions within the company.
– Google for Educators: User training
– Google Double Click CAB and Google Analytics:: Meetings/conferences
– YouTube at Comic Con: Event experience
– Google Fiber: Program in Kansas City
– Google Wallet: Brand design and strategy
– Google Chrome: Airport lending program
– Google CAB
22. 4 YEAR RELATIONSHIP
Global agency of record
Brand strategy, creative development, global programming, sales training and retail executions
Conceptualized, designed and executed multiple events in U.S, U.K., Western and Eastern Europe,
Russia and China
Launched the brand’s first retail space in SoHo New York
– The original 3 month pop-up was extended for 5 years
– Named one of the season’s best by the NY Post
Created a media sensation with the Beats activation at the London 2012 Olympic Games
Activated a range of high-profile international brand experiences linked to Coachella, the Pretty Sweet skate
documentary, the Colors campaign launch, the Tampa Pro skateboard weekend and SXSW
25. NFL Shop at draft
• NFL approached MKTG INC due to our extensive pop-up retail experience
and long-standing relationship with Nike
• NFL Shop at Draft was the leagues first NYC retail experience in New York City
and marked the launch of their relationship with new partners Nike and New Era
• Consumers enjoyed unique programming throughout April 2012 leading up to the draft
• MKTG INC handled the store’s strategy, partner integration, merchandising plan,
staffing, retail management, inventory control and opening ceremonies
• The NFL Shop at Draft saw over 175,000 visitors and over 1,000 press hits
• NY Post named it one of the holiday season’s best pop-ups
NFL SHop at Draft
28. Keeping the Beat
• Beats by Dre asked us to carry a torch for the brand at the 2012 Summer Olympics in London.
Their aim was to promote the new Beats Color Campaign at the Games despite not being an official sponsor.
Given how strict the London Organizing Committee was about cracking down on outside brands, this would
be one tough landing to stick.
• Since we couldn’t get into the Games, we got the athletes to come to us. We took over Shoreditch
House, a members-only club, and turned it into a haven where Olympians could relax while still being treated
like stars. The space included stations for athletes to test out new Beats headphones, photo booths where
they could snap pictures with the products, and a chill vibe that kept people coming back night after night.
• It’s no exaggeration to say that thousands of athletes came to our Beats space. While only a handful left
London with a medal, we made sure that just about every single one went home with a pair of headphones.
• The buzzed-about space got notice from the Huffington Post, the Guardian, AdAge and too many other media
outlets to count. Even the BBC noted how prevalent Beats headphones were at the Games, saying they
helped Olympic swimmers “get in the zone.” Even the Russian judge would’ve given us a 10.
Beats 2012 Summer Olympics Pop-up
32. Beats 2012 Summer Olympics Pop-up
Source: Marketoonist.com
Media coverage
One of the great marketing
campaigns from the 2012
Olympics didn’t come from
an official sponsor. It came
from a headphone brand called
Beats by Dr. Dre.
—The Marketoonist
Dr. Dre has succeeded in
gatecrashing the London
2012 Olympics.
—The Guardian
It’s not a sponsor, but the
rapper’s headphone range was
perhaps the biggest winner
of this year’s Games given the
amount of attention it generated
through a clever ambush stunt.
—MarketingWeek
Athletes sport not-an-Olympic
Sponsor Beats by Dre—
branded, british-themed
headphones [that] are too
tempting not to wear.
—AdAge
33. The Power of the Pronoun
• Don’t fix what ain’t broke, that’s our motto. So when Nintendo
asked us to help them build buzz and promote trial around the
Wii U, their first home gaming console since the Wii 6 years prior,
we thought we’d start where we always had — at the mall.
• We got the Wii U into the hands of players ages 6 to 49 by
launching it at our hugely popular annual activation, the Nintendo
Holiday Mall. For 6 years, the Holiday Mall Program has been
visiting 20+ malls over the course of 27 days, giving excited
consumers a chance to meet their favorite Nintendo characters and
try a broad selection of games and gaming consoles firsthand.
In 2012 that included the brand-new Wii U.
• The enormously popular launch drew big attention, making a social
media splash that included a front-page mention on Reddit and
nearly 26,000 views on YouTube. Wii did it, and so can U.
NINTENDO Wii U Holiday Program
35. Are You Ready for Some Football Gear?
• In October 2010, Nike and the NFL signed a new agreement giving Nike
the exclusive rights to make NFL jerseys and sideline gear, to begin just before the NFL Draft
in New York. They needed a big splash to announce the new partnership — something
as big as the Draft itself.
• What’s bigger than a celebrity football game — right in the middle of Times Square?
Not much, except maybe the big job of building it. We custom built a fully functional football
field right on Broadway and 42nd, including turf, stands, sidelines, Jumbotrons, a tricked-out
locker room and custom Nike branding.
• Our Broadway Bowl kicked off with training drills for local high school athletes, who then
settled into their VIP seats to watch a pregame show complete with dancers, a marching
band, a national anthem performance and Kevin Frazier and Angier Martinez as hosts.
• Our big Broadway debut reached more than 100,000 consumers, including 250
ticketed attendees and celebrity players such as Ronnie Lott, Mark Sanchez, Jadakiss
and Justin Tuck. Talk about a big win.
NIKE BROADWAY BOWL
40. Say It Cloud, Say It Proud
• One of the world’s biggest brands was venturing into new territory—
releasing computer hardware: the Chromebook
• Adding to the challenge didn’t stop there, the product featured new technology—
a cloud-based OS system which consumers would need to try in order to buy
• We chose to launch in places where consumers are on-the-go like airports and hotels
• Through a partnership with Virgin America and the Ace Hotel, we created a
Chromebook Lending Library
• How did the Chromebook fare in the air? 13,000 airline passengers and 2,200 hotel
guests borrowed the Chromebooks
GOOGLE CHrome
41. Photo courtesy of Virgin America Photo courtesy of Virgin America
GOOGLE CHrome
42. Photo courtesy of Virgin America Photo courtesy of Virgin America
GOOGLE CHrome
43. Photo courtesy of Virgin America Photo courtesy of Virgin America
GOOGLE CHrome
44. nascar
• When NASCAR challenged MKTG INC to reinvent their live show "Contenders
Live" in Chicago, we moved full speed ahead. Not only did we concept, design,
script, video-edit and produce the entire event, which kicks off the Chase to the
Sprint Cup, but we created exciting pre-event experiences for both fans and media alike.
• On the day before the show, we invited the press to Media Day, an interactive Q&A session
that gave a record number of reporters full access to the drivers. Then leading up to
the show, NASCAR fans were invited to go behind the scenes at the Fan Zone, where they
could see, hear and meet their racing heroes, with photo opportunities, autographs
and exclusive NASCAR giveaways.
• For the main event, MKTG INC delivered a live two-hour show hosted by ESPN’s
Nicole Brisco. Fans got an intimate look into all 12 qualifying drivers’ strategies, rivalries
and challenges. We transformed Chicago's Navy Pier ballroom into a visually stunning
immersive experience, complete with projections, video montages, a live band and special
appearances from Rutledge Wood, Dale Jarrett and Miss Sprint Cup.
• NASCAR fans were treated to a VIP experience in a dynamic environment that showcased
both the drivers and NASCAR sponsors. A very successful finish. NASCAR CONTENDERS LIVE
46. Live from New Orleans, It’s MKTG!
• How do you make a nationally broadcast television channel feel like a small
hometown where everyone knows each other? That’s easy — add a touch of Big Easy
hospitality so that everyone feels at home.
• Concepted, designed and produced by MKTG INC, the MSNBC broadcast stage
came to NOLA’s Essence Fest for the first time in the form of Studio Square, a unique
environment that looked just like a real town square, complete with
trees, monuments and fountains. While MSNBC broadcast from its center pavilion,
guests explored the Square, chatted with top MSNBC talent, and shared their thoughts on
current events and issues through a variety of engagements.
• More than 12,000 people tied a “leaf” to our Topic Trees, expressing their hope for the
future on given issues; more than 2,000 went “on-air” via our broadcast green-screen; and
nearly 2,700 joined in the conversation by tossing tweets into our digital reflecting pool.
With coverage in Huffpo and the Times-Picayune and guests like Janelle
Monae, Steve Harvey and Trey Songz, MKTG and MSNBC made Essence Fest as
hot as gator gumbo.
MSNBC ESSENCE FESTIVAL
49. fast company
• What’s so fabulous about fast? When it comes to the Internet, a lot. In our partnership with Google, we set out to show people
how Google’s new ultra-high-speed broadband network, called Google Fiber, could help
them and their communities
• Google Fiber is 100 times faster than standard broadband access. It uploads at a rate of a gigabyte per second.
It can be paired with television service to offer 1080p hi-def, multiple-program recording, and two terabytes of
entertainment storage. It’s the Internet at its most fast and furious
• To help launch the top-secret service, we went to an area where high-speed Internet is not readily available — Kansas City.
We partnered with people and businesses in the local community to create a 10,000-square-foot space where they could see in person
what a gigabyte a second could do for them. We
called it the Fiber Space and Lounge
• We concepted and crafted the whole space, which included five zones meant to show Fiberhood residents the power (and the
fun) of Fiber. From animation to video loops to touchscreens, it all came off without a hitch. In one zone locals could interact with industry
experts and popular retailers all over the country. In another they could relax with acoffee while using an interactive map tracking Google
Fiber usage in their neighborhood
• The Fiber Lounge is now a popular hangout for community events, viewing parties and local speaker-talks. We got coverage in Wired,
Forbes, USA Today, The New York Times, Mashable and a broad band of other publications. Best of all, the success of the
space meant Google would roll out Google Fiber nationwide. Looks like America should get more Fiber
Google Google Fiber
54. World-Classified
• In the 1980s it was believed that the government formed a top-secret experimental program
called the Montauk Project. The program was rumored to end in the ‘90s, but in 2013 it
was resurrected by Nike.
• Nike’s Montauk Project brought together 3 groups of 15 elite runners
for a series of ultra-premium training sessions on the South Shore. The
runners, whisked away from East River Park via seaplane, spent three days immersed in
Nike Running’s finest: visits from world-class athletes like Sanya Richards-Ross, nutritionist
consultations, dinner on a private beach, poolside yoga, and of course, a lot of running.
• MKTG INC custom-fit one of Montauk’s most picturesque residences
to provide these elites with a once-in-a-lifetime training experience, including inspirational
memorabilia from the Nike archives.
• Digital traffic rivaled the LIE on a Summer Friday: 10,387+ new followers for @NikeNYC,
over 7,660 web hits and 1,070+ Instagram posts. The program reached 2.6 million
consumers online and even inspired 4 original Montauk Project tattoos. Nothing top-
secret about that.
NIKE montauk project
57. Water they think of next
• Resource Natural Spring Water from Nestlé needed a splashy national launch event
to distinguish the brand from other premium bottled waters. But how do you debut
something as elemental as water?
• We conceived a night of Electrolytenment on New York’s East River. The evening featured a
fantastical theater set-piece, layered with incredible 3-D projections, that told the brand story
from the consumer’s perspective: a woman in Central Park unrolls her yoga mat and the city
melts away as she sips her Resource water. The show, choreographed by Airealistic
Creative Director and former Cirque du Soleil performer Gregg Curtis,
featured a stunning mix of dance, acrobatics, aerial choreography and plenty of water.
• The evening began with a VIP and press event hosted by Alyssa Milano.
850 attendees (from Daily Candy and brand partners) gathered to enjoy music and hors
d’oeuvres before the start of the spectacular performance, followed by a night of dancing.
• MKTG INC produced the entire event, and our video of the show soared higher than the
aerialists themselves, with more than 3 million YouTube pageviews. It was truly an
inspirational event, a new high water mark.
nestlé resource launch
59. Big Business, Big Heart
• FedEx wanted to reach Gen Y in a big way; our suggestion—act small
• We created a hyper-localized test program that allowed FedEx to engage the world’s
future decision makers—small business owners
• We connected Austin, TX Gen Y small business owners through a microsite and networking
events, gave them the tools to succeed (like social media training and an advice blog) and
then allowed them to share their stories online for a chance to win a FedEx grant, thereby
inspiring the next generation of FedEx fans
• The results were enough to prompt FedEx to take the program to more markets:
– 44,000 unique site visits
– 130,000 page views
– 6,000 votes
FEDEX fedex + Me
62. A Journey Begun with a Single Sip
• The scotch category was in serious decline. Diageo tasked MKTG INC with reaching and
retaining new, young-adult drinkers
• Our solution was an immersive, 13-city experiential tour that gives target
consumers the opportunity to experience the Johnnie Walker lifestyle in the company
of their friends—all while being both educated and entertained and while establishing
relevancy and occasionally.
• Results: Unprecedented in the category as the program has mentored more than 775,000
target consumers since ’91. In that time, Johnnie Walker has tripled volume
while the category has lost nearly 50%
• The program was so successful it spawned a Holiday Pop-Up store in SoHo where
target consumers could escape from the holiday madness and share a Johnnie Walker
with their friends
DIAGEO JOHNNIE WALKER house of walker
65. P&G TREMOR | Online Communities / Advocacy
Bounce Dryer Bar
• Research shows most consumers forget about their dryer sheets before they start the
machine and even after the laundry is out, leaving most people finding dryer sheets stuck
to the side the machine weeks later
• We put an end to that with Tremor’s “Stick it and Forget it” campaign to launch the new
Bounce Dryer Bar which sticks to the side of the dryer and works for months before it
needs to be replaced
• The program allowed key consumers to try the product before it was available in stores
and after sampling they could rate it and share their opinions with other consumers
• So did the campaign help the product stick?
– An hour after the sample opportunity began, 5,000 bars were gone
– The pre-sale site had more than 49,000 click-thrus
– Results show a preliminary win of 15% between test and control markets for sales
p&g Bounce dryer bar
