http://www.smmulive.com/register - The Facebook Newsfeed - How to Use it for Increased Engagement - Social Media. facebook newsfeed,social media,use social media,social media management

1. The Facebook Newsfeed:
How to Use it For Increased
Engagement

2. Every time you publish an update on
your Facebook page, it will reflect in
your fans ticker. But so will their
friend’s posts, and quite frankly – its
information overload most of the
time. Instead you should invest your
time getting your updates into your
fans newsfeed. The most coveted
spots? New stories, and top stories.
Let’s explore how you can make your
posts newsfeed ready.

3. Reasons To Focus on Your Newsfeed

4. It’s a well known fact that once a fan
has liked your page, they very rarely
return. But that doesn’t matter
anymore – not with the newsfeed at
your disposal. Instead of attracting
fans to your page, you need to start
attracting them to each individual
post. It’s far easier writing a comment,
sharing or liking something directly
from your Facebook homepage.

5. Experts in the field have taken this to
heart, and a flood of new media
content has hit Facebook. The more
interactive it is, the more interactions
you get. That’s the rule. But how do
you make your content attractive?
Let’s take a look.

6. #1: The Perfect Time

7. Depending on your time zone and
target market, this one is going to be
tricky. Research indicates that most
people are more active on special
occasions, and at certain times. Always
structure occasion based posts around
special holidays, like Christmas (hint,
hint) Easter, Valentines Day, and so on.

8. Google is a great master of this
particular trick. They take relevant,
newsworthy days, like a famous
person’s birthday, and display it on the
Google search page.

9. You could do the same on your
Facebook page. Attach an interesting
niche related article to the
announcement, or add a question.
People love to find out new things,
and they’ll respond to these ‘fun-fact’
posts.

10. Otherwise, keep an eye on your
analytics. Test different posting times
and track which causes the best
response from your fans. Then start
posting at these times more often.
Don’t forget – less is more!

11. #2 The Personal Touch

12. Have you heard? Nameless, faceless
brands are out – and personal, human
based updates are in. When someone
in your team posts a comment or
question, get them to sign off with
their name. People like talking to other
people, and your response rate will
automatically rise. Do this often
enough, and you’ll be in the newsfeed
of all of your fans in no time.

13. Start adding personalized media to
your Facebook page. Faceless video
clips are great, but videos of you or
your team are better. Facebook wants
businesses to become more personal,
so take a leaf out of their book and do
it! Try to add in as many personal
touches as you can to your posts. This
is a great way to become a fully
fledged member of your fans vibrant
social life on Facebook.

14. As always, don’t forget that your page
can’t survive on copy alone – you need
alternative media. Videos, images,
presentations; these are the
foundation of a great Facebook page.
Keep posting, get involved and make
your page updates count!

15. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,

16. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.

17. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
testimonials.

18. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com