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Facebook Introduces New Open Graph
     Apps and Gestures TODAY
Everyday, we see headlines talking
 about this pending social apocalypse
    between Google and Facebook.
  Experts are hurrying to add in their
      opinions, fueling even more
 competition between the two social
   companies. But what is going to
happen? Which company will survive?
 Is the really the end of an era? Let’s
                find out.
What The Experts Are Saying
The core argument seems to be over
  the advertising revenue that each
company will generate over the next
 decade. Forbes has announced that
2012 will be a crucial year for both of
    these enormous companies.
They are going ‘head-to-head,’ each of
them bent on dominating the internet
 in the future. We’ve seen Facebook
  branching out recently, and Google
making massive changes in their social
              strategies.
So where do we stand right now?
    Experts say, Google ‘owns’ the
  internet. Considering the fact that
more people spend time on Facebook,
than they do on Google+, that’s a bold
  statement to make. It’s sort of like
   comparing white toast, to whole
 wheat toast. Facebook is white toast,
  the preferred choice. But Google is
    more nutritious, and has wider
     functionality than Facebook.
But people will always prefer white
toast, even though they know whole
wheat is better for them. And that’s
the battle that’s going on right now.
It’s highly confusing, and even more
   speculative. No one really knows
  what’s going to happen, or who is
 going to win this ‘war.’ Some might
 even argue that there is no war, it’s
 just hype perpetrated by face value
                opinion.
Constant Improvement and
      Development
Does improvement, expansion and
 development mean war? When two
 companies use each other to inspire
new ideas and better technology – is it
 a struggle for dominance? And why
can’t there be room for both of these
  companies on the internet? I think
experts are forgetting the scope of the
 problem. They are arguing that one
 company will prevail over the other.
This may not be the case at all.
Instead, we could see a larger division
    between Google, Facebook and
 everyone else. These two companies
   will pull ahead, and leave others
  behind. If they really believe in the
ideals behind social sharing, then they
 can’t be engaged in this battle. In the
 social world, there is no competition.
So, we’re faced with a new problem. If
one of these companies does succeed
  in ruining the other – they will have
   established themselves as an ‘anti-
   social’ company. The outcry on the
internet would be substantial. Waging
 a social war of this magnitude is not
 only extremely public, but extremely
vulnerable to the opinions of everyone
 using the internet. And at the end of
      the day, people control that.
Advice To The Big Corporates
Enough with the constant jabbing, and
 snide comments about each other’s
  companies. People love being on
Facebook. They also love using Google
   and Google+. The more tech you
develop and launch, the more people
will like you. But it doesn’t have to be
 an all out war. This is just ridiculous.
The internet will never belong to a
   single company. It belongs to the
 people that use it. Right now, people
     will use a lot of tools, sites and
 companies. There’s enough room for
   everyone. The internet is like the
    universe. There might be some
   dominant planets, but they don’t
influence who comes or goes in space.
Google and Facebook need to
remember who they are doing this for.
 Social marketing is more than money.
  And if one company does win, it will
 be because they remember that they
   owe their livelihood to real users.
Social Media Marketing University
(SMMU) is the creation of John Paul
 Souza, a serial entrepreneur who's
 held senior managerial positions at
 Banc America Capital Management
Group and JP Morgan Chase. Serving
      marketing professionals,
entrepreneurs and corporations,
SMMU differentiates itself by offering
  hands-on training from hands-on
experts who are actively applying their
     skills on real-world projects.
SMMU was recently honored as one of
 the top 5 finalists by the leading blog
    site, Mashable, as one of the top
  provider of social media services for
  businesses. The firm has earned the
   title of "most trusted social media
     firm" with over 900 unsolicited
              testimonials.
For more information about social
media webinars and social media
    online courses, please visit
http://www.socialmediamarketinguniversity.com

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Facebook Introduces New Open Graph Apps and Gestures TODAY - Social Media

  • 1. Facebook Introduces New Open Graph Apps and Gestures TODAY
  • 2. Everyday, we see headlines talking about this pending social apocalypse between Google and Facebook. Experts are hurrying to add in their opinions, fueling even more competition between the two social companies. But what is going to happen? Which company will survive? Is the really the end of an era? Let’s find out.
  • 3. What The Experts Are Saying
  • 4. The core argument seems to be over the advertising revenue that each company will generate over the next decade. Forbes has announced that 2012 will be a crucial year for both of these enormous companies.
  • 5. They are going ‘head-to-head,’ each of them bent on dominating the internet in the future. We’ve seen Facebook branching out recently, and Google making massive changes in their social strategies.
  • 6. So where do we stand right now? Experts say, Google ‘owns’ the internet. Considering the fact that more people spend time on Facebook, than they do on Google+, that’s a bold statement to make. It’s sort of like comparing white toast, to whole wheat toast. Facebook is white toast, the preferred choice. But Google is more nutritious, and has wider functionality than Facebook.
  • 7. But people will always prefer white toast, even though they know whole wheat is better for them. And that’s the battle that’s going on right now. It’s highly confusing, and even more speculative. No one really knows what’s going to happen, or who is going to win this ‘war.’ Some might even argue that there is no war, it’s just hype perpetrated by face value opinion.
  • 9. Does improvement, expansion and development mean war? When two companies use each other to inspire new ideas and better technology – is it a struggle for dominance? And why can’t there be room for both of these companies on the internet? I think experts are forgetting the scope of the problem. They are arguing that one company will prevail over the other.
  • 10. This may not be the case at all. Instead, we could see a larger division between Google, Facebook and everyone else. These two companies will pull ahead, and leave others behind. If they really believe in the ideals behind social sharing, then they can’t be engaged in this battle. In the social world, there is no competition.
  • 11. So, we’re faced with a new problem. If one of these companies does succeed in ruining the other – they will have established themselves as an ‘anti- social’ company. The outcry on the internet would be substantial. Waging a social war of this magnitude is not only extremely public, but extremely vulnerable to the opinions of everyone using the internet. And at the end of the day, people control that.
  • 12. Advice To The Big Corporates
  • 13. Enough with the constant jabbing, and snide comments about each other’s companies. People love being on Facebook. They also love using Google and Google+. The more tech you develop and launch, the more people will like you. But it doesn’t have to be an all out war. This is just ridiculous.
  • 14. The internet will never belong to a single company. It belongs to the people that use it. Right now, people will use a lot of tools, sites and companies. There’s enough room for everyone. The internet is like the universe. There might be some dominant planets, but they don’t influence who comes or goes in space.
  • 15. Google and Facebook need to remember who they are doing this for. Social marketing is more than money. And if one company does win, it will be because they remember that they owe their livelihood to real users.
  • 16. Social Media Marketing University (SMMU) is the creation of John Paul Souza, a serial entrepreneur who's held senior managerial positions at Banc America Capital Management Group and JP Morgan Chase. Serving marketing professionals,
  • 17. entrepreneurs and corporations, SMMU differentiates itself by offering hands-on training from hands-on experts who are actively applying their skills on real-world projects.
  • 18. SMMU was recently honored as one of the top 5 finalists by the leading blog site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media firm" with over 900 unsolicited testimonials.
  • 19. For more information about social media webinars and social media online courses, please visit http://www.socialmediamarketinguniversity.com