20130417_PostExpo Latin-America_ Innovation and expansion at bpost_Chris Stevens_Draft
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20130417_PostExpo Latin-America_ Innovation and expansion at bpost_Chris Stevens_Draft
- 1. Innovation and expansion at bpost Post Expo Latin-America – Brasilia Chris STEVENS Global head of eCommerce, Parcels & International
- 2. About bpost Our approach Some solutions Conclusions The big opportunity The challenges
- 3. About bpost
- 4. 4 The #1 postal operator in Belgium
- 6. Some key numbers 2.416 mio € Revenue 2012 502 mio € (20,7%) EBITDA 404 mio € (16,7%) EBIT
- 7. Making bpost one of the best performing postal operators 2011 EBIT results in % 15.60% 10.60% 9.60% 8.10% 7.60% 7.20% 4% 3.10% 0.01% -0.30% Average = 6,5%
- 14. Global B2C eCommerce Sales Topped $1 Trillion in 2012
- 15. Mobile offers a big opportunity for eCommerce
- 16. eCommerce share of total retail sales continues to grow steadily
- 17. Global benchmarks suggest room to increase eCommerce penetration across categories Brazil 29% US 27% Global 27% Brazil 8% US 15% Global 17% Brazil 6% US 17% Global 22% Brazil 27% US 42% Global 37%
- 18. Huge opportunities lie in cross border eCommerce
- 19. Etailers are facing different challenges when offering global cross border shopping
- 20. Etailers need to break down the barriers for their (future foreign) customers
- 21. Our approach
- 22. 2002 2005 2007 2010 The importance of a Long Term vision and plan 2012
- 23. LETTERMAIL PARCELS & e-COMMERCE ASIAUSA GEOGRAPHICAL EXPANSIONCORE BUSINESS INNOVATION Innovation & diversification
- 24. 24yy/mm/dd - title presentation - author - qualifier From a “mail company”… Evolve from a Mail company…
- 26. Defend our domestic business and leverage our experience…
- 27. ..to increase our International market share
- 28. MSI Landmark Citipost Asia bpost UK Our global expansion bpost International China
- 29. We think globally… …but act locally
- 30. 30 And we have been successfully walking this path for years
- 31. Some solutions
- 32. With our solution we deliver to European customers without unpleasant surprises
- 33. A WIN WIN for the etailer: • Happy and returning customers • Full compliance with cross- border duty and tax requirements and consumer regulations • A precise, transparent, end-to- end process • Optimized customer care and complaint handling • Fewer returns • Informed end-consumers • Excellent customer experience
- 34. A WIN WIN for the customer: • True Landed Cost • Full pricing transparency • Single up-front payment including optimized and compliant duties and taxes without surprises • A trustworthy delivery service • Reliable track and trace • Insurance coverage for damage and loss • Globify acting as an intermediary for Customs and delivers with no surprises
- 36. A fully consumer centric eco-system with 4 key components… The customer agrees a delivery time with bpost All purchases and parcels are delivered together at that time The customer can also return goods (empties, ironing etc.) The customer pays for the goods safely and securely by banker’s card at the time of delivery
- 37. …based on 3 building blocks Digital platform Physical infrastructure Payment infrastructure__
- 39. Conclusions
- 41. 41 Clear focus Collaboration Building on our strengths
- 42. 42 Our clients and our clients customers are central in all we do
- 43. THANK YOU FOR YOUR ATTENTION c.stevens@bpost.co.uk
Editor's Notes
- Say this with a sense of humor: we are the only operator so being number 1 is quite easy
- Operational improvements Sorting level 1998 2008: 50% 78% Productivity Revenue/employee 2003 2010: 50 79 (in k€)
- Declining volume of letter mail: 2002 – 2003 (-3%) 2004 – 2008 (rather slow: -1% annually average) 2009 (acceleration due to economic crisis)
- Extra pressure on volumes, mainly due to electronic substitution: e-Mail Internet Social media Smart phones …
- In addition to this crisis siutation: liberalisation of the market in 2011
- in 2012 - for the first time ever Source: http://www.emarketer.com/Article/Ecommerce-Sales-Topped-1-Trillion-First-Time-2012/1009649
- already 10% of all eCommerce sales are made on a mobile device Source: ComScore Growing confidence in buying online as more and more internet users become eshoppers: Growing m-commerce: for instance: research indicates that more mobile internet users in Africa prefer to shop for clothes, electronics and entertainment products from their mobile devices rather than from their desktops or in-store; In emerging countries a relatively young population ready to pick up new digital technologies and devices. Mobile and m-commerce have certainly confirmed the breakthrough we saw in 2010. All over the world, in emerging as well as mature economies, the use of mobile internet is rapidly increasing: m-Commerce sales in the US will reach USD $6.7bn in 2011, a 91.4% increase on the USD $3.5bn in sales recorded in 2010. By the end of 2011, 26.8 billion consumers are estimated to have made at least one purchase on their mobile phone. eBay predicts that in 2012 mobile merchandise volumes will reach $8bn, 60% over 2010. In the UK the popularity of shopping through mobile devices is continuing to grow at remarkable speed, with sales through mobile devices penetrating the 5% barrier of total e-retail sales for the first time. Source: IMRG B2C Global E-commerce 2012
- Last twelve years ecommerce experienced an annual compound growth rate of 20% in the US US ecommerce share total retail : 11% Brazil ecommerce share total retail: 5% Source: http://www.slideshare.net/efimaldukhov/morgan-stanley-ecommerce-jan13
- High penetration consumer electronics (brazil 29% global 27% US 27%), leisure travel (34%) http://www.slideshare.net/efimaldukhov/morgan-stanley-ecommerce-jan13
- In the US, between 2008 and 2010, there was a 20% increase in spending from international customers 18% of US shop overseas 23% of Europeans are shopping cross-border 50% of Chinese, 25% of Koreans and 18% of Japanese are shopping overseas 20% to up to 50% of Australians are shopping overseas Source: IMRG, Global B2C e-commerce 2012
- Localization website (e.g. translation) Marketing investments Different consumer behavior Distance Selling Thresholds Complex Tax rules and regulation Enforced (EU) legislation Increased focus Customs Payment type preference, Fraud Management Controlling the brand and customer experience Determine product assortment Source: Internet Retailer
- Lack of trust Possible high delivery costs and unknown taxes and duties Complicated & long return processes Source: IPC Cross border e-commerce report 2010
- Approach on 3 different levels: Domestic market Cross-border (closest markets + Europe) World (US + Asia)
- In 2007 we started our wholesale business in the US. (to be verified) In 2009, bpost acquired a majority interest in MSI Worldwide Mail in the U.S., with activities in Washington, Chicago and Toronto. Within two years the company will be owned 100%. In 2011, bpost acquired Citipost based in Hong Kong and Singapore. In 2012, bpost opened its first Chinese office in Beijing and started up its activities in UK. In 2013, a majority share purchase of Landmark Global. Landmark Global is the cross-border parcel logistics leader for multi-channel "business to consumer" organizations who utilize an e-commerce, direct response, direct marketing or other direct to consumer strategies. Landmark Global's locations include: Mira Loma, California; Carson, California; Seattle, Washington; Salt Lake City, Utah; Taylor, Michigan; Romulus, Michigan; Buffalo, New York; Toronto, Ontario (Canada); Windsor, Ontario (Canada) and two returns facilities in Vancouver, British Columbia (Canada) and Calgary, Alberta (Canada).
- The continual pressure for results--often judged only in the short-term--coupled with the challenge of navigating both internal and external environments, can often make it difficult to implement global strategies in individual markets. There is a need for as much local thinking included from the start. You need this approach as regions differ from each other: Asia = low weigh, low value - North America = high weight, high value
- Ex. With Lanmark Global we are shipping more than 3 million parcels per year. Main destination country is CA, followed by AUS and UK.
- WIN-WIN situation!
- WIN-WIN situation!
- bpost will help you improve the quality of your life by creating a world without physical distances in which you can rely on bpost employees as your personal assistant to order
- 2011 Concept 2012 Test 2013 Pilot 2014 gradual roll out
- To highligt that many more exist