#nexc2012 #708: Join the Popular Crowd in Social Media and be Liked, Talked About and Shared by Christine Skelly and Taylor Fabus from Michigan State University and eXtension.org/horses. The presentation demonstrates what has and hasn’t worked with My Horse University's and eXtension Horses' Facebook, YouTube, Twitter and blogging efforts as well as the metrics used to measure success.

1. Join the Popular Crowd in Social Media and be
Liked, Talked About and Shared
Christine Skelly and Taylor Fabus
Michigan State University Extension &
eXtension HorseQuest CoP
eXtension Horses My Horse University Equine Business Network
extension.org/horses myhorseuniversity.com facebook.com/equinebusinessnetwork
facebook.com/pages/Horses-eXtension facebook.com/MyHorseU blogs.extension.org/horsebiz/
twitter.com/eXtensionHorses twitter.com/MyHorseU
youtube.com/eXHorses youtube.com/myhorseuniversity
discoverhorses.com/dr-skelly-horse-ownership-blog/

2. Social Media We Are Using

3. Social Media Goals:
• Build Community
• Promote Events
• Advertise Courses

4. Cover Picture Recognition

7. Popular FB Formula

8. Monthly Planning :
MHU September Social Media Topics
• Week 1: Mosquito Bourne Diseases/West Nile Virus
– Sept 3: Labor Day photo
– Sept 4: What is West Nile Virus? MHU expert Dr. Tom Lenz http://www.aqha.com/Video/Health.aspx video series
– Sept 5: Ten Tips for Reducing your West Nile Risk: http://www.aaep.org/health_articles_view.php?id=229
– Sept 6: Increased West Nile in 2012
• http://www.thehorse.com/ViewArticle.aspx?ID=20499
– Sept 7: Friday Funny
• Week 2: Sept 10-14 Selecting a Trainer
– Sept 10: Tips for selecting a trainer
• http://www.equisearch.com/uncategorized/choosing-horse-trainer/
– Sept 11: Questions to ask a prospective trainer:
• http://www.extension.org/pages/20384/questions-to-ask-a-prospective-trainer
– Sept 12: We want to know! Do you/have you utilized the services of a professional trainer? Don’t forget to tag them in the comments!
– Sept 13:
– Sept 14: Friday Funny

9. Tracking Social Media:
Weekly Updates

10. Tracking Social Media: MHU website
Google Analytics

11. Tracking Social Media:
Program Surveys

12. Value Added Posts
• Types of information: Original content =
Value added
– Relevant/Current
– Basic and advanced
– Fans provide info
– Breaking News
• Goal:
– Liked
– Commented on Image will help Metrics:
find post in 18 Likes
– Shared Newsfeed 6 Shares
6 Comments

13. Informational Post and Complement

14. Informational Post

15. Tracking Impact: Likes on other sites

16. International Recognition

17. Let Your Fans Do the Talking

19. Most Popular Post:
Current, Human Interest
Day & time
Casual, pers
onable, fun
voice

20. Fan
Photos
in
Timeline
Photo

21. Q/A for Multi-State Conference

22. EBN Promotion Day

25. Feel Good and Call to Respond
Call to respond
Branding

27. Humorous Posts

29. Humorous and Timely

31. Contests with Educational Value
Video
Feed Back
More Information

32. Sharing Others

33. Using Personal Page

34. Call to Action

35. Solicit Advice

36. Program Appreciation

37. Brainstorm and Share
• Break into small groups
• Each participant develop an “added value” post for Fan or Personal
FB page. Suggestions include:
– Ask Question/Solicit Advice
– Informational
– Poll
– Humorous
– Appreciation
– Call to action
• Share posts with your group

38. eXtension Horses YouTube

39. MHU YouTube

40. Twitter: Webinar Information

41. Twitter Chat for Horse Family
Magazine

42. Mentions

43. Retweets

44. Industry Site Blog
Use images
to break up
text

45. Link to
relevant
info/videos
Direct
readers back
to your
organization

46. Metrics for Blog