Zoo Bike and Brew's slide deck from the recent Ruffatto Business Plan Competition at the University of Montana - Missoula.

1. Aimee Roberts & Christina Henderson, Co-founders
Missoula’s Pedal-Powered Pub Crawl.
ZooBike & Brew

2. Advertising
Sponsorships
Branded
Merchandise
Trends Converge
Craft Beer
Party Bikes
Sustainability

3. Craft Beer is Growing 10% per year
Source: Demeter Group Investment Bank, 2013
Despite U.S. Beer Industry Declines

4. Missoula Loves Craft Beer

5. 60+ Party Bikes in 40 U.S. Cities
Austin
Spokane Portland
Minneapolis

6. No Party Bikes in Montana
(We’re missing out on the fun!)

7. Party Bikes to Montana

8. Party Bike Option #1:
Made in Arizona from
stainless steel and aluminum.

9. Party Bike Option #2:
Wooden Pedal Pub made in the
Netherlands.

10. 2012 Gold Status Bicycle Friendly Community
Missoula Loves Biking

11. Profit
PlanetPeople
Sustainable Transportation
2012 Gold Status Bicycle Friendly Community
Missoula Loves Biking

12. Missoula-Made Party Bike
Local craftsmen will use a
recycled chassis, bike parts,
and reclaimed wood

13. Missoula-Made Party Bike
Local craftsmen will use a
recycled chassis, bike parts,
and reclaimed wood.

14. Reflects History and Spirit of Downtown Missoula
Design Inspiration = Streetcar
Photo Source: Historic Museum at Fort Missoula

16. Marketing
Brochures, Signs,
Free Rides,
Media Coverage
Online Traditional Partnerships
Website, Social
Media, Videos
and Photos
Breweries, Bars,
Restaurants,
Hotels, City

17. Facebook & Twitter
More than
100 Likes

18. Word of Mouth
A blog post
about us!

21. Tour Schedule

22. Revenue Streams
$300 per two
hour tour
Advertising
Sponsorships
Branded
Merchandise

23. Online Payments
Tours booked in
advance on website.
Sales
No Refunds
No refunds, only rain
checks.

24. Underlying Magic
Happy hour
pricing for our
customers
Safety Value Service
Sober drivers
chauffeur riders
between tap
rooms
Tour guides spin
tales of Missoula
history and craft
beers
$

25. Party Buses and Limos
Competition
Paid Group Activities
Self-service Pub Crawls

26. Critical Risks
Laws Insurance Competition
Liquor and
Vehicle Laws
Other Startups
Could Be First to
Market
Expensive and
Can Be Hard to
Find

27. Management Team
Christina HendersonAimee Roberts
MBA, Event Planner
B.S. in Business, UM
Interned at Coors Brewing
MBA, Marketing Director
B.A., University of Iowa
Marketing/PR Startup

28. Advisory Board
Kevin Flerchinger,
CPA
Suzanne Tilleman,
UM Professor
Chris Bergman,
Owner, TITLE
Boxing Missoula
Amy Rue, Executive
Director, Montana
Meth Project

29. Financial Assumptions
• Based on Cycle Pub in Bend, OR
• May 1-October 1 operating season
• Addition of a second party bike in year 3
• Merchandise and advertising (% of tour revenue):
Revenue Year 1 Year 2 Year 3 Year 4 Year 5
Retail Sales 3% 3% 5% 5% 5%
Sponsorships 1.50% 1.50% 4% 4% 4%
$300

30. Tour Projections

31. Income Statement

32. Current Status
Establishing
key
partnerships
with breweries
and pubs
Financing Partners Permits
Seeking
financing to
build party bike
and launch in
Spring 2014
Making progress
on legal issues
and permits
required by city
and state$

33. We would love to be a part of this
and we have even looked at these
online and wished that Missoula
had one.
Ana Pederson, Draught Works
Marketing Manager
“ “

34. It sounds like a great idea and
one we could help feature during
a future Missoula Craft Beer
Week.
Ryan Newhouse and Alan
McCormick, Founders, Missoula
Craft Beer Week
“ “

35. The Deal

36. Aimee Roberts & Christina Henderson, Co-founders
www.facebook.com/ZooBikeAndBrew
abowe.roberts@gmail.com
(406) 546-8554
Missoula’s Pedal-Powered Pub Crawl.
ZooBike & Brew

38. Break-Even Analysis
38 tours per month during operating season
229 tours per year
Variable
Costs
51%
Labor
49%
Break-Even Sales
$5,734
$2,819 $2,915

39. Repairs and Maintenance

40. Sources and Uses

41. Year One Expenses