PRIVATE & CONFIDENTIAL
CHRISTOPHER D.J. PAVEY
19, Gunning Place, Callender Road, Erith Park, Erith, Kent DA8 3FD
Mobile: 07939 299768
An exceptional Director/Senior Sales & Marketing Manager / Sales Executive with
an enviable track record of success and experience in B-2-B, B-2-C, Direct and
Corporate markets, with both services and/or products, involving:
• Start-ups, company rescue, corporate re-organisation and restructuring.
• Brand growth and marketing.
• Successful management, leadership and training of sales and administration
teams from 8 to 120.
• Full profit and loss responsibility.
• Product launch development and marketing (UK & Europe) plus Point of Sales.
• Experienced in direct, trade outlet and business to business sales and
• Strong team player; analytical, entrepreneurial and innovator with high degree
of commercial acumen, exceptional negotiating and presentation skills to
Boardroom level; exceptional commitment.
• Successful in diverse business concerns from high quality home improvements,
capital goods, retail sales, leisure, high end residential design and build, multi-
site management and management of hosted venues.
May 2015- Multi-Site Membership Manager – Outside Leisure Organisation
April 2012 - Sales & Marketing Manager – A Construction Company & A
May 2015 All aspects of S & M functions for privately owned, high end
residential and commercial design and build company. Achieved
circa £4m new business in last 18months on predominantly new
build, refurbs and extensions – all sourced from cold. Tender
preparation; client negotiation and relationship building with A & D
community, specifiers, QS’s etc.. Also designed & produced
corporate brochures etc..
NB – I left the Companies because of unpaid commission and total
mis-job description and lack of future career progression. My career
has been uncharacteristically unsettled for a few years now due
to, initially, the recession and latterly my poor judgement and
belief in the promise of career progression and income that
would never happen with these employers.
Oct 2008 - Private Business Development Consultancy
Mar 2012 Handling private commissions including commercial interior
projects, home improvements and corporate sales and marketing advice on self employed
basis. Clients were predominantly high-end home improvements manufacturers and
dealer (including fitted furniture, interiors, double glazing etc.). Prep of business
strategies; business plans, recruitment & training of existing and new staff, marketing
materials and strategy etc..
Jan 2006 - Sales and Marketing Manager – Spacemaker Furniture Limited
Oct 2008 See below.
Additionally designed and produced brand new brochure and website
Apr 2003 – Director – Phoenix Icon Limited
Dec 2005 Own business predominantly involving two retail sites.
Jan 2000 – Sales and Marketing Director – Spacemaker Furniture Limited
Mar 2003 Full P&L responsibility for sales and administration components of
this leading regional fitted bedroom, bathroom and home office
manufacturer. Responsible for 13 showrooms and 26 staff; 2 sales
managers & 15+ designers plus office administration staff.
Additionally deputising for Managing Director when on leave.
Increasing T/O from £6.1m to £8.7m. (overall responsible for
£10.5m+ T/O throughout operation including Contract
Increasing G.P levels by 13% overall.
Complete corporate re-organisation and re-launch.
Overall increasing and securing of market share of the
Company and modernising to 21st
Also initially taking over and successfully building UK
dealership base (through own field activity and agents), of
subsidiary company Montrose bathroom furniture.
Dec 1996 – Senior Regional Sales Manager – Hammonds Fitted Furniture
Dec 1999 (London & South East Regions)
Responsible for all Direct B-2-C fitted furniture sales for two
consecutive regions; for between 12-21 Sales Designers and 8 – 12
Concessions/Showrooms within plus all in-store Demonstrator staff
(including the RDS). Turnover between the two regions varied
between £4-6M per region, this being up on previous post-holders on
T/O by +23% and margins between 3 – 5 %.
Jun 1989 – Group Sales Manager – The Irton Group (Desking Systems
Dec 1996 Limited)
Reporting to the Sales Director and Board. Responsible for sales
team of 32 and administration team of 14. National contract and
trade network negotiations, marketing, product development and
competitor monitoring. Budgetary control, staff training and
development. Recruitment and discipline. Devising and
implementing corporate and management strategies, production
Turn around of Ashgrove Zero (sub Company) from loss
making to T/O £3.5m (as National Sales Manager)
Winning Government and major contracts from £250k to
Restructured group from predominantly direct to trade sales
to achieve increased profitability/sales, decreased costing and
re-profiled the company for the 90’s.
Promotion from NSM Ashgrove to GSM – Irton Group
within 8 months.
Overall responsible for £15 M + T/O and GP level increases
for the Group.
Jan 1987 - Senior Sales Executive – Project Office – Furniture PLC
May 1989 Responsible to Regional Sales Director for sales to corporate end-
users and Government bodies, to advise on planning and design for
clients’ requirements plus field training for junior sales staff.
Turnaround of territory from static T/O £330k to T/O £650k
with increased profitability.
Promotion to Senior Sales Executive within 12 months.
Regained lost major national accounts.
November 1985 - Area Sales Representative – Automotive Products PLC
December 1986 Responsible for OEM sales through distributors and carrying out
local promotions and events/exhibitions.
Increase in area turnover of 147%
Increase in profitability.
Company’s top salesman within 12 months.
September 1976 - Senior Military Training Instructor (SGT) – HM Forces (Army)
1985 – Present Many various and varied vocational, sales, management, marketing
and finance courses and training modules attended and qualifications attained with, in
many instances, distinction.
1997 National Licencee’s Certificate, British Institute of Innkeepers
Certificate, Basic Foods Hygiene Certificate.
1993 Member of British Mensa (IQ 159)
1998 - 1989 PBO, SMBO (Parts 1 & 2), MBO (Parts 1 & 2) – equivalent to 1st
1976 – 1985 ARMY Technical and Multi-Disciplined Instructor/Trainer Courses
1983 ARMY Education for Promotion Certificate (EPC) includes Army in
the Contemporary World, Man Management, Communication Skills
and Military Calculations (achieved with distinction)
1975 – 1976 (FE) Royal Society of Arts (RSA) Mathematics and English (both
1974 – 1975 (FE) Certificate of Office Studies 1 (COSI), includes Business
Communication Skills, Law, Business Calculation, Book-keeping
(School), 8 ‘O’ Levels – English, Mathematics, History, Geography,
Biology, Technical Drawing, Woodwork and Environmental Social
Ixworth Modern Secondary, Ixworth, Suffolk
King Edward VI School, Bury St. Edmunds, Suffolk
1974 – 1974 Arnold & Carlton College of Further Education, Nottingham
1975 – 1976 Bury St. Edmunds of Further Education, BSE, Suffolk
1983 15 Army Education Centre, Bicester, Oxon
Marital Status Married
Driving Licence Full Groups A, D & E
Willing to Relocate Yes
Leisure Interests Current Affairs, Golf, Travel, Theatre, Cinema,
DIY, Reading, History, Fitness Training, Socialising