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MNCS Korea company profile 2017

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Digital marketing agency in Korea, MNCS provides:

Digital marketing, market research, localization, high-quality printing, video production and excellent subtitling services.

http://mncskorea.com
contact@mncskorea.com

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MNCS Korea company profile 2017

  1. 1. Copyright © 2017 MNCS Korea. All rights reserved. T R A N S L AT E S R E A L - WO R L D DATA I N TO S T R AT E G Y
  2. 2. Copyright © 2017 MNCS Korea. All rights reserved. Marketing Services Asia Market Intelligent Digital Marketing Portfolio: Digital Content Production Portfolio: Event Management References Sites CONTENTS Contents Team MNCS • Case studies are available upon request kont3xt1 | Contextual Intelligence for Marketing
  3. 3. Copyright © 2017 MNCS Korea. All rights reserved. Development Team Translation Team Consulting Team Korea+ Simultaneous Interpreters English native-speaking editors English copywriters Korea Marketing Consultants Data Scientists Korea Development Team Lead Website developers India Website Developers Marketing Solution Developers Marketing Team Korea Marketing Team Lead Digital Marketing Team Lead Account Managers Designers Partners Content Development Team Event Team Outsourcing Team  TEAM MNCS ADVANCED DIGITAL MARKETING BASED ON ROBUST DATA ANALYTICS TECHNOLOGIES We understand your business with our professional data analytics knowledge and have professional project management skills.
  4. 4. MARKETING Copyright © 2017 MNCS Korea. All rights reserved.
  5. 5. Copyright © 2017 MNCS Korea. All rights reserved. MARKETING COLLATERAL ONLINE OFFLINE MARKETING EVENT MANAGEME NT DIGITAL CONTENT PRODUCTION LOCALIZATI ON  BUSINESS AREA MARKETING RESEARCH WE PROVIDE FULL RANGE OF MARKETING SERVICES Integrated marketing that connects online and offline marketing. Marketing research service Quick Review is complimentary for online marketing customers.
  6. 6. Copyright © 2017 MNCS Korea. All rights reserved. ENHANCE BRAND AWARENESS UNDERSTAND YOUR COMPETITORS IDENTIFY AND DEVELOP THE NEW SEGMENT MANAGE BRANDS & REPUTATION Don’t need to make a decision based on simple statistics and guesswork. When conducting a real project, we found that it usually takes more than five months for customers to notice changes in consumer trends. Check out our case studies. AWARENESS INTEREST DESIRE ACTION
  7. 7. Copyright © 2017 MNCS Korea. All rights reserved. We provide the same level of marketing services in Korea as well as in Japan and China. 韓國 | 日本 | 中國
  8. 8. Nothing is more terrible than activity without insight We analyze up-to-date data for the best results, and build models to simulate and predict
  9. 9. Copyright © 2017 MNCS Korea. All rights reserved. A S I A
  10. 10.  ASIA MARKET The traffic ranks of Asian countries to some famous websites (among Asian Countries). Luxury Brands Rank1 Rank2 Rank3 Rank4 Rank5 Rank6 Gucci Japan China S. Korea India Australia Taiwan Louisvuitton Japan China S. Korea Taiwan India Australia Armani Japan India China S. Korea Hong Kong Taiwan Prada Japan China S. Korea India Taiwan Hong Kong Hermes Japan China S. Korea Australia Hong Kong India Chanel Japan China S. Korea Taiwan Hong Kong Australia Tomford Japan China S. Korea India Australia Hong Kong Online Shopping Malls Rank1 Rank2 Rank3 Rank4 Rank4 Rank5 Alibaba China India S. Korea Japan Thailand Indonesia Ssense Japan China S. Korea Hong Kong Australia India Matchefashion Japan S. Korea Hong Kong China Australia Taiwan Shopbop Japan China S. Korea Taiwan Australia Hong Kong Others Rank1 Rank2 Rank3 Rank4 Rank5 Rank6 Google India China Japan Indonesia Malaysia S. Korea Apple China Japan India S. Korea Taiwan Hong Kong Microsoft China Japan India S. Korea Australia Taiwan Youtube India Japan China S. Korea Indonesia Taiwan Vimeo S. Korea China Japan India Australia Thailand Copyright © 2017 MNCS Korea. All rights reserved.
  11. 11. Korea is a small market compared to China and Japan. Its size is about 1/3 of Japan in general. It is still ranked 11th in terms of GDP (World Bank 2017), and it is a good choice to start online marketing in Korea for the Asia market development due to the following facts: • A FAST-RESPONDING MARKET: Korean consumer response is usually faster than China and Japan. (See the graphs on the right, they are the trends in Korea and Japan for the same kind of products.) The taste of Korean consumer is a bit tricky, but it can be explosive when a product becomes fashionable. The proportion of early adopters is higher than China and Japan. • GREAT INTERNET ENVIRONMENT TO TRY ALL KIND OF DIGITAL MARKETING: Korea is one of the best in the world regarding internet environment, infrastructure, the internet and smart device usage rate. China blocks many websites and bans the use of social media as a news source. So it has its own internet ecosystem. Japanese marketing companies are costly, and not well developed in the field of digital marketing. Despite the similar level of average wages and living cost, service charge in Korea is usually 30-50% cheaper than Japan. • A TRENDSETTER IN ASIA: Fashion goods in Korea can have a significant impact on other Asian countries through entertainment industry such as k-pop, k-drama and Korean movies. More importantly, the fans of k-pop are younger generation, and the fans of k-drama are women of various ages. In Asia, women have a strong influence in the consumer market. And there are many YouTubers (Internet celebrities), who have millions of fans on YouTube, are uploading videos on Korean cosmetics, fashion, food, snack, and culture. Copyright © 2017 MNCS Korea. All rights reserved.  WHY KOREA IS AN EXCELLENT STARTING POINT FOR MARKETING IN ASIA Response in Korea Response in Japan Comparison of Responses To The Same Fashion Good
  12. 12.  ASIA MARKET Film Genre: The influence of Korean drama and movie International Brands’ Korean-inspired beauty offerings launched by: L’Oréal, Lancôme, LVMH, Christian Dior, Estée Lauder, La Prairie, Chanel and others How K-drama is influencing Asia South Korea's latest hit drama is inspiring new travel hotspots and influencing what people throughout Asia wear, eat and buy | CNBC Copyright © 2017 MNCS Korea. All rights reserved. ”
  13. 13. Innovation begins when you see the difference
  14. 14. INTELLIGENT Copyright © 2017 MNCS Korea. All rights reserved.
  15. 15. Copyright © 2017 MNCS Korea. All rights reserved. SEO & SEM Social Media Retargeting Guaranteed Press Release Web | App Development Traffic AnalysisLead Generation Database Management Content Curation
  16. 16.  INTELLIGENT MARKETING Copyright © 2017 MNCS Korea. All rights reserved. Intelligent marketing refers to data-driven, strategically integrated advertising and marketing based on the deeper understanding of the target markets. Marketing research techniques with Kont3xt1 use the data as it is, and minimize interaction with the consumers, so there is little chance of interference or distortion. • Strategic • Customer-centric • Precise Targeting • Data-driven • Optimized • Measurable • Systematic & Integrated
  17. 17. Copyright © 2017 MNCS Korea. All rights reserved. MOMENT OF PURCHASE  BRAND AWARENESS + CUSTOMER’S BUYING PROCESS 1. Problem | Need Recognition: Consumer, Marketing 2. Information Search: Brand Awareness, Reputation, Information 3. Evaluation of Alternatives: Popularity, Competitive Advantages, UX 4. Purchase decision: UX, Negative feedback 5. Post-purchase Behavior: Customer satisfaction, UX What affects consumers at each stage LEVELS OF BRAND AWARENESS • Appropriate definitions will be used depending on the type of product, industry and the buyers’ behavior. • B2B and B2C purchase decisions are completely different
  18. 18.  THE CUSTOMER DECISION JOURNEY Copyright © 2017 MNCS Korea. All rights reserved. People don’t make purchase decisions when they see an ad. They collect information, compare prices before purchases. We use advanced data analysis techniques to: • Aim for the right customer • Monitor customers to find out what they are doing at each stage • Take actions to get in customers’ consideration set while they are researching on the internet Awareness Knowledge Preference Purchase UX starts when the consumer sees the ads
  19. 19.  MEASURE AND PLAN THE TRAFFIC Copyright © 2017 MNCS Korea. All rights reserved. See how your customers come to you and how many of them you are losing. The Sankey diagram below shows the overall outline of traffic and performance at each waypoint. MNCS KOREA can calculate information that is close to the actual traffic of the customer as well as the estimated traffic of the competitor even if the client does not manage the log. (More accurate if the number of unique visitors per day is at least 105-140)
  20. 20.  THE BASIS OF DIFFERENTIATED DIGITAL MARKETING: kont3xt1 Assessment Quantify, measure and evaluate Market Research Market segmentation, trend analysis, similarity analysis Marketing research is the beginning of marketing activities and is like a radar. Target Analysis & Evaluation For precise targeting Identification of hidden customer segmentsMonitoring & Analysis Including suspicious traffic detection & ROI Monitoring Data Visualization Quantification & Insight Competitive Intelligence Support making strategic decisions Big Data Analytics Uncover hidden patterns, trends, customer preferences and other related business information using the real data Digital Marketing Higher ROI with optimized tactics Data Science From mining to modeling, knowledge and predictions beyond statistics Copyright © 2017 MNCS Korea. All rights reserved. “ “ “ One piece of data can tell you a lot of facts
  21. 21.  CHANNELS AND MEDIA OPTIMIZATION: CHINA, JAPAN AND KOREA Copyright © 2017 MNCS Korea. All rights reserved. Language-independent Analysis Technology Because we analyze data based on user behavior such as searches and visits, the accurate result can be obtained regardless of language. The following figure is an example and will be adjusted accordingly when industries and business goals are set. Japan China Korea
  22. 22.  OVERSEAS MARKETING RESULT EXAMPLE Copyright © 2017 MNCS Korea. All rights reserved. International marketing for countries selected through marketing research
  23. 23.  GUARANTEED PRESS RELEASE MNCS Korea ensures that articles are published in leading online news media and will only be paid for what has been actually posted. Most press release services do not guarantee this. ADVANTAGES Wide media coverage Typical press release service included Posted article searchable on search engines Use of keywords for the maximum reach (quick SEO) Discoverability on mobile devices Customized requirements Result reports Copyright © 2017 MNCS Korea. All rights reserved.
  24. 24. Information is not knowledge The definition of knowledge in kont3xt is a logical unit in which information is ready to be used in combination with algorithms adapted by intelligence for a range of purposes.
  25. 25. Marketing research Marketing research Marketing research definition Marketing research analyst Marketing research process S E A R C H CONTEXTUAL MARKETING INTELLIGENCE KONT3XTT r a n s l a t e s R e a l - w o r l d D a t a i n t o S t r a t e g y
  26. 26. Copyright © 2017 MNCS Korea. All rights reserved. Trend Analysis Competitive Intelligence Demand Forecasting Market Size Estimation Precise Targeting Customer Segmentation Predictive Analytics
  27. 27. Copyright © 2017 MNCS Korea. All rights reserved. 1WHAT IS KONT3XT • kont3xt1 is the brand of our creative methodology and solution and named after context. It is the basis of our digital marketing services because it extracts and models knowledge of internet users' interests and information consumption. • Business activities must be purposeful, and research should be conducted accordingly. But in reality, information and activities that are not closely related to the objectives often increase the unnecessary time, costs and jeopardize the achievement of the goal. • Using kont3xt1,we extract consumers’ interests and detect the quickly changing trends. You can use the information to timely execute the marketing campaigns, to manage your reputation, to discover newly rising competitors or alternatives, to evaluate media, and even to find new business opportunities. C O N T E X T U A L I N T E L L I G E N C E F O R M A R K E T I N G
  28. 28. Copyright © 2017 MNCS Korea. All rights reserved. 2WHY KONT3XT • The term ‘Big Data’ is being too overused even without understanding. There have been many attempts to leverage big data analytics in business, but creative use is not often satisfactory. Most of the success stories announced are about statistics, performance, and speed, rather than finding valuable information in smarter ways. We focus on the “smarter ways” meaning that they provide a substantial and insightful analysis. • With kont3xt we can: 1. Figure out trends in your industry related to your business 2. Tell when consumers' interest increases significantly throughout the year. 3. Identify and evaluate the size of the existing and new potential customer segments 4. Evaluate media and channels for better ROI 5. Help your marketing planning and decision making by presenting the quantified information about trends and issues, minimizing unnecessary disputes. 6. Benchmark against your competitors or industry leaders. Some well-known global marketing research companies fail to apply Big Data suitably. Reports published often show inappropriate or distorted information, such as the local search engine market share or buzzwords in social media. As a result, customers can prepare plans based on incorrect information from the very beginning. ▌Find out why through our case studies.
  29. 29. Copyright © 2017 MNCS Korea. All rights reserved. 3USE CASES • Market Size Estimation • Trend Analysis • Behavioral Segmentation of Internet Users • Precise Targeting • Online Presence Evaluation by Category • Competitive Intelligence • New Service Product Selection and Design • Media Evaluation • Traffic Analysis • Lead Generation | Database Building • Marketing Activity Optimization • Digital Marketing Assessment 1. The information extracted from kont3xt is analyzed with other information to find out how to increase the effect or to save cost, time or human resources. Evaluation is an essential element for this. 2. We found there are many cases that consumers want or need something, but companies do not notice. 3. Sometimes we search to purchase, but sometimes we just search to see what it is. 4. When it comes to choosing news media, you need to check what kind of audience you are targeting first, not just popularity, reputation, and traffic. kont3xt STRATEGY REVIEW F E B R U A RY 2 0 1 3 kont3xt M A R K E T R E V I E W J U N E 2 0 1 2 Q U I C K R E V I E W J A N U A R Y 2 0 1 5 k o n t 3 x t
  30. 30. Copyright © 2017 MNCS Korea. All rights reserved. Website Development Event & Promotion Digital Marketing Marketing Consulting Marketing ResearchTranslation & Copywriting Big Data & Contextual Intelligence Solution Strategic Content 4FROM REAL-WORLD DATA TO KNOWLEDGE We extract the hidden knowledge using a small piece of information as a clue to expand the related information and apply it to work.
  31. 31. 5CONNECT THE DOTS: THE ELEMENTS OF CONTEXT For instance, a topic in a business domain changes like a creature. It may be divided into several keywords, absorbed, replaced, and almost disappear. It occurs more frequently in fast-changing domains. Therefore, elements and relationships should be evaluated and calculated dynamically. You may fail to notice what consumers want without it. WHAT YOU CAN GET: Deeper understanding of user needs Precise targeting Uncovering hidden behavioral segments Timely content and right messaging to develop the opportunity Closing the gap between customer needs and business Better competitiveness (Higher ROI) Predictions Even on the same media, CTR can vary from a few times to a dozen times with accurate targeting alone. Copyright © 2017 MNCS Korea. All rights reserved. C O N T E X T M O D E L
  32. 32. 6HOW IT WORKS We derive information from data, knowledge from information, strategies from knowledge. InformationData Induction Strategy Deduction Copyright © 2017 MNCS Korea. All rights reserved. Validation Pilot | Field Testing Knowledge | Theory
  33. 33. Copyright © 2017 MNCS Korea. All rights reserved. 1 What types of marketing research are you conducting? If you are using big data solution, is it possible for you to extract concrete marketing strategies? 2 Does the obtained information give you more insight than statistical data? And how much does it help eliminate uncertainty? 3 Have you ever detected important signs or facts about the changes in the competition situation beforehand thanks to your analytics solution? 4 Does the information extracted offer more than merely confirming what you already know? 5 Do you have any best practices that have proven that the recommendations derived are beneficial for your business? BIG DATA ANALYTICS PRACTICE TEST QUESTIONS:
  34. 34. THE MISS INGClosing the gap with Copyright © 2017 MNCS Korea. All rights reserved.
  35. 35. The beauty lies in the harmony of simplicity and diversity
  36. 36. D I G I T A L C O N T E N T Copyright © 2017 MNCS Korea. All rights reserved.
  37. 37. Copyright © 2017 MNCS Korea. All rights reserved. Web App Video Localization WebinareBook Content Writing Design
  38. 38. Translation Technical Review Proofreading Review Content Analysis • Glossary • Content Check Copyright © 2017 MNCS Korea. All rights reserved. TRANSLATION PROCESS TO ENSURE HIGH QUALITY The most common mistake multinational corporations make in Asia is to underestimate the importance of translation quality. Companies with long experience understand this very well. For a more professional approach, see Localization on the next page. • Translator: Simultaneous Interpreters • Technical Review: Consultants • Proofreading : English native-speaking editors
  39. 39. Glossary Approval ApprovalSource ClientTranslationTechnical Analysis Business Domain Review Glossary Translation & Editing Interim Build QA Final Build Proofreading Copyright © 2017 MNCS Korea. All rights reserved. LOCALIZATION | L10N PROCESS
  40. 40. Market Research Draft & Feedback Marketing Messages Review & Finalization Identify Goals • Topic research • Customer-centric messages • SEO Factors Copyright © 2017 MNCS Korea. All rights reserved. CONTENT WRITING PROCESS & STEPS OF AWARENESS Content Writing and Curation Unaware Stories Problem Aware Benefits Solution Aware Proofs Product Aware Promotions What kind of message would be appropriate at each stage of awareness
  41. 41. Copyright © 2017 MNCS Korea. All rights reserved. W E B S I T E DEVELOPMENT SERVER REQUIREMENT CHECK DESIGN REQUIREMENTS CONTENTS ON-PAGE SEO W3C TESTING THEME & IDENTITY TRENDS SCALABILITY INTEROPERABILITY FLEXIBILITY SEARCH ENGINES VALIDATION CONTENTS | SEO SITEMAP TEST HOW WE DEVELOP A WEBSITE With User Experience Design
  42. 42. Copyright © 2017 MNCS Korea. All rights reserved. DIGITAL CONTENT PRODUCTION App development SlideGallery|Pop-up|Panorama|360VR|Zoom HTML5Animation|Audio|Video SocialMediaSharing In-appPayment|Statistics WATCH THE VIDEO
  43. 43. Copyright © 2017 MNCS Korea. All rights reserved. DIGITAL CONTENT PRODUCTION App Development Photographing | Design
  44. 44. Copyright © 2017 MNCS Korea. All rights reserved. DIGITAL CONTENT PRODUCTION App Development | Brochure
  45. 45. Copyright © 2017 MNCS Korea. All rights reserved. DIGITAL CONTENT PRODUCTION eBook Functions: Search, pdf Download, Slide, Bookmarking, Print, Thumbnail and more to add upon request.
  46. 46. Copyright © 2017 MNCS Korea. All rights reserved. DIGITAL CONTENT PRODUCTION Video production, VR|AR Refer to: http://youtube.com/mncskorea Contact us for more. Clients • Manufacturers • Home shopping companies • Retailers • It software companies • Mobile app companies • Government
  47. 47. Copyright © 2017 MNCS Korea. All rights reserved. DIGITAL CONTENT PRODUCTION BI | CI
  48. 48. Copyright © 2017 MNCS Korea. All rights reserved. DIGITAL CONTENT PRODUCTION App Design & Development, 360 VR
  49. 49. Copyright © 2017 MNCS Korea. All rights reserved. DIGITAL CONTENT PRODUCTION BI & Web Design
  50. 50. Copyright © 2017 MNCS Korea. All rights reserved. DIGITAL CONTENT PRODUCTION BI & Web Design
  51. 51. Copyright © 2017 MNCS Korea. All rights reserved. DIGITAL CONTENT PRODUCTION BI & Social Media Page Design
  52. 52. If you can’t measure it, you can’t improve it
  53. 53. PORTFOLIO Copyright © 2017 MNCS Korea. All rights reserved.
  54. 54. Copyright © 2017 MNCS Korea. All rights reserved. Conference Workshop Exhibition Launch Party Celebrity Negotiation Webinar Audience Recruitment
  55. 55. EVENT & DESIGN PORTFOLIO PORTFOLIO _ CONFERENCE SETUP Copyright © 2017 MNCS Korea. All rights reserved.
  56. 56. EVENT & DESIGN PORTFOLIO PORTFOLIO _ EVENT MANAGEMENT Copyright © 2017 MNCS Korea. All rights reserved.
  57. 57. EVENT & DESIGN PORTFOLIO PORTFOLIO _ EVENT MANAGEMENT Copyright © 2017 MNCS Korea. All rights reserved.
  58. 58. EVENT & DESIGN PORTFOLIO PORTFOLIO _ EVENT MANAGEMENT Copyright © 2017 MNCS Korea. All rights reserved.
  59. 59. PORTFOLIO _ SEMINAR Copyright © 2017 MNCS Korea. All rights reserved. EVENT & DESIGN PORTFOLIO
  60. 60. EVENT & DESIGN PORTFOLIO PORTFOLIO _ EVENT MANAGEMENT Copyright © 2017 MNCS Korea. All rights reserved.
  61. 61. EVENT & DESIGN PORTFOLIO PORTFOLIO _ EVENT MANAGEMENT Copyright © 2017 MNCS Korea. All rights reserved.
  62. 62. EVENT & DESIGN PORTFOLIO PORTFOLIO _ EVENT MANAGEMENT Copyright © 2017 MNCS Korea. All rights reserved.
  63. 63. EVENT & DESIGN PORTFOLIO PORTFOLIO _ EVENT MANAGEMENT Copyright © 2017 MNCS Korea. All rights reserved.
  64. 64. EVENT & DESIGN PORTFOLIO PORTFOLIO _ EVENT MANAGEMENT Copyright © 2017 MNCS Korea. All rights reserved.
  65. 65. EVENT & DESIGN PORTFOLIO PORTFOLIO _ EVENT MANAGEMENT Copyright © 2017 MNCS Korea. All rights reserved.
  66. 66. Copyright © 2017 MNCS Korea. All rights reserved. EVENT & DESIGN PORTFOLIO
  67. 67. Copyright © 2017 MNCS Korea. All rights reserved. EVENT & DESIGN PORTFOLIO PORTFOLIO_PARTY & ART DIRECTING
  68. 68. PORTFOLIO _ PARTY MAXIM MAGAZINE CLUB PARTY @ CLUB ELLUI SEOUL Copyright © 2017 MNCS Korea. All rights reserved. EVENT & DESIGN PORTFOLIO
  69. 69. PORTFOLIO _ EVENT & BOOTH Copyright © 2017 MNCS Korea. All rights reserved. EVENT & DESIGN PORTFOLIO
  70. 70. PORTFOLIO _ PARTY, EVENTS & ART DIRECTING Copyright © 2017 MNCS Korea. All rights reserved. EVENT & DESIGN PORTFOLIO
  71. 71. PORTFOLIO _ EVENT NEW MODEL PROMOTION @ COEX MILLENNIUM PARK Copyright © 2017 MNCS Korea. All rights reserved. EVENT & DESIGN PORTFOLIO
  72. 72. PORTFOLIO _ EXHIBITION Copyright © 2017 MNCS Korea. All rights reserved. EVENT & DESIGN PORTFOLIO
  73. 73. PORTFOLIO _ SEMINAR & EDUCATION Copyright © 2017 MNCS Korea. All rights reserved. EVENT & DESIGN PORTFOLIO
  74. 74. PORTFOLIO _ SEMINAR, PARTY & PERFORMANCE ▌ C U E S H E E T Copyright © 2017 MNCS Korea. All rights reserved. EVENT & DESIGN PORTFOLIO
  75. 75. Copyright © 2017 MNCS Korea. All rights reserved.  REFERENCES MNCS KOREA's revenue does not include most of the advertising channel charges (We recommend direct deposits to make reward go to customers) like media representatives in Korea. Hence, it should be compared with the Gross Profit of others, not revenue. Over 60 customers, including multinational companies, hospitals, associations, home shopping, automotive and government agencies.
  76. 76. Copyright © 2017 MNCS Korea. All rights reserved.  SITES Websites • mncskorea.com • mr.mncskorea.net Social Media • facebook.com/mncskorea • youtube.com/mncskorea • pinterest.com/mncskorea • linkedin.com/mncskorea • twitter.com/mncskorea Others • cg-korea.com • itinside.net • and more
  77. 77. T R A N S L AT E S R E A L - W O R D DATA I N T O S T R AT E G Y

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