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SEEDING CLOUD CULTURES
Simple steps to maximise your cloud strategy

January 30, 2014
Legal Disclaimers
This presentation outlines general information regarding our services and is for informational purposes only; all
statements and information are provided “AS IS” and are presented without warranty of any kind, express or implied.
Our product/services offerings are subject to change without notice.
Trademarks
Rackspace, Fanatical Support, and RackConnect are service marks of Rackspace US, Inc. registered in the United
States and other countries. OpenStack is a trademark of OpenStack Foundation. Other trademarks and trade names
appearing in this presentation are the property of their respective holders. We do not intend our use or display of other
companies’ trade names, trademarks, or service marks to imply a relationship with, or endorsement or sponsorship of
us by, these other companies.

2
INTRODUCTIONS
Rackspace Chief Technologist
chris.jackson@rackspace.co.uk
@chriswiggy
+44 (0) 7712 854462

3
THE ETERNAL PROBLEM OF IT

How do I go

faster?

4
THE RECIPE FOR CLOUD

5
THE PERFECT BUSINESS PLAN

Cloud

6
THE MATURING CLOUD ISSUE

7
VIEW FROM THE CIO
EXPECTED VS ACTUAL RESULTS FROM CLOUD ADOPTION

63%

SOFTWARE SAVINGS

74%
35%

EFFICIENCY SAVINGS

59%

HOW DO WE
EXPLAIN THE GAPS?

41%

OPERATIONAL SAVINGS

74%
0%

10%

20%

30%

ACTUAL

40%

50%

60%

70%

80%

90% 100%

EXPECTED

Research by Coleman Parkes commissioned by Alsbridge Nov’2013
8
THE IMPLEMENTATION GAP

ARE YOU BRINGING CLOUD TO
YOUR BUSINESS?
OR ARE YOU BRINGING YOUR
BUSINESS TO THE CLOUD?

9
BEWARE TECHNOLOGY SWITCHES
Cloud Applications

Application Refactor
App
Servers &
Networking
SAN

App

Servers &
Networking

Consolidate
SAN

Storage

Current Enterprise Virtualisation
10
Market expectations

BUSINESS DRIVER FOR FASTER

Continuous Integration
& Deployment
Typical Change
Management

You are behind your
competitors
Time
11
On-Demand Cloud

Public Cloud Burst

Dedicated Cloud

Traffic

OWN THE BASE RENT THE SPIKE

Time – 1 YEAR
12
CLOUD MICRO-ECONOMIES
• If you look after the pennies…
Traffic

1 Day

Time – 1 YEAR
13
WHAT GOT US HERE?
Google Search Trends

Red Hat

IIS

Apache

MySQL
WON’T GET US THERE
Google Search Trends

PowerShell
NginX

GitHub
MongoDB
TRANSFORMING TO A CLOUD BUSINESS

PEOPLE & CULTURE
APPLICATIONS
INFRASTRUCTURE

16
Seeding Cloud Cultures

17
The Role of DevOps

18
BREAKING DOWN SILOS?

19
Where Is Your Catalyst?
I want a CAPEX
spend for this
cloud thing…

We need to
be DevOps!

LEADER

PROCUREMENT
The Cloud
won’t work
for us!

I just put our
Payment Gateway
in Public Cloud!

DEVELOPER

LIKELY CANDIDATES

SYSADMIN

UNLIKELY CANDIDATES

20
Are You Ready?
OUR FIVE TIPS FOR A SUCCESSFUL CLOUD TRANSFORMATION
1. SCOPE – Start small, create autonomy and sponsor their change
2. GOALS – Create buy-in for your goals and metrics from top to bottom
3. MEASURE – Measure everything, expose the data and collaborate
4. COMMUNICATION – Aim to break down silos and drive co-operation
5. VELOCITY – Move quickly, break things, analyse and move again

21
WE’RE HERE TO HELP
Rackspace’s
Advisory
Services

Helping
Your Drive to
an Open Cloud
22
Chris Jackson – Chief Technologist
@chriswiggy

chris.jackson@rackspace.co.uk

RACKSPACE® HOSTING

|

UK SALES: +44 (0)20 8712 6507
RACKSPACE® HOSTING

|

© RACKSPACE US, INC.

|

5 MILLINGTON ROAD
|

|

HAYES, UNITED KINGDOM UB3 4AZ

UK SUPPORT: 0800 988 0300

|

WWW.RACKSPACE.CO.UK

RACKSPACE® AND FANATICAL SUPPORT® ARE SERVICE MARKS OF RACKSPACE US, INC. REGISTERED IN TH E UNITED STATES AND OTHER COUNTRIES.

23

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Cloud Forecast 2014 - Seeding Cloud Cultures

  • 1. SEEDING CLOUD CULTURES Simple steps to maximise your cloud strategy January 30, 2014
  • 2. Legal Disclaimers This presentation outlines general information regarding our services and is for informational purposes only; all statements and information are provided “AS IS” and are presented without warranty of any kind, express or implied. Our product/services offerings are subject to change without notice. Trademarks Rackspace, Fanatical Support, and RackConnect are service marks of Rackspace US, Inc. registered in the United States and other countries. OpenStack is a trademark of OpenStack Foundation. Other trademarks and trade names appearing in this presentation are the property of their respective holders. We do not intend our use or display of other companies’ trade names, trademarks, or service marks to imply a relationship with, or endorsement or sponsorship of us by, these other companies. 2
  • 4. THE ETERNAL PROBLEM OF IT How do I go faster? 4
  • 5. THE RECIPE FOR CLOUD 5
  • 6. THE PERFECT BUSINESS PLAN Cloud 6
  • 8. VIEW FROM THE CIO EXPECTED VS ACTUAL RESULTS FROM CLOUD ADOPTION 63% SOFTWARE SAVINGS 74% 35% EFFICIENCY SAVINGS 59% HOW DO WE EXPLAIN THE GAPS? 41% OPERATIONAL SAVINGS 74% 0% 10% 20% 30% ACTUAL 40% 50% 60% 70% 80% 90% 100% EXPECTED Research by Coleman Parkes commissioned by Alsbridge Nov’2013 8
  • 9. THE IMPLEMENTATION GAP ARE YOU BRINGING CLOUD TO YOUR BUSINESS? OR ARE YOU BRINGING YOUR BUSINESS TO THE CLOUD? 9
  • 10. BEWARE TECHNOLOGY SWITCHES Cloud Applications Application Refactor App Servers & Networking SAN App Servers & Networking Consolidate SAN Storage Current Enterprise Virtualisation 10
  • 11. Market expectations BUSINESS DRIVER FOR FASTER Continuous Integration & Deployment Typical Change Management You are behind your competitors Time 11
  • 12. On-Demand Cloud Public Cloud Burst Dedicated Cloud Traffic OWN THE BASE RENT THE SPIKE Time – 1 YEAR 12
  • 13. CLOUD MICRO-ECONOMIES • If you look after the pennies… Traffic 1 Day Time – 1 YEAR 13
  • 14. WHAT GOT US HERE? Google Search Trends Red Hat IIS Apache MySQL
  • 15. WON’T GET US THERE Google Search Trends PowerShell NginX GitHub MongoDB
  • 16. TRANSFORMING TO A CLOUD BUSINESS PEOPLE & CULTURE APPLICATIONS INFRASTRUCTURE 16
  • 18. The Role of DevOps 18
  • 20. Where Is Your Catalyst? I want a CAPEX spend for this cloud thing… We need to be DevOps! LEADER PROCUREMENT The Cloud won’t work for us! I just put our Payment Gateway in Public Cloud! DEVELOPER LIKELY CANDIDATES SYSADMIN UNLIKELY CANDIDATES 20
  • 21. Are You Ready? OUR FIVE TIPS FOR A SUCCESSFUL CLOUD TRANSFORMATION 1. SCOPE – Start small, create autonomy and sponsor their change 2. GOALS – Create buy-in for your goals and metrics from top to bottom 3. MEASURE – Measure everything, expose the data and collaborate 4. COMMUNICATION – Aim to break down silos and drive co-operation 5. VELOCITY – Move quickly, break things, analyse and move again 21
  • 22. WE’RE HERE TO HELP Rackspace’s Advisory Services Helping Your Drive to an Open Cloud 22
  • 23. Chris Jackson – Chief Technologist @chriswiggy chris.jackson@rackspace.co.uk RACKSPACE® HOSTING | UK SALES: +44 (0)20 8712 6507 RACKSPACE® HOSTING | © RACKSPACE US, INC. | 5 MILLINGTON ROAD | | HAYES, UNITED KINGDOM UB3 4AZ UK SUPPORT: 0800 988 0300 | WWW.RACKSPACE.CO.UK RACKSPACE® AND FANATICAL SUPPORT® ARE SERVICE MARKS OF RACKSPACE US, INC. REGISTERED IN TH E UNITED STATES AND OTHER COUNTRIES. 23

Editor's Notes

  1. What does faster mean?
  2. As the market for cloud matures, we see what is common with any major new technology – it is the exit from the hype cycle into the reality of our current world. Cloud is working its way through this period of disillusionment where people’s cloud results are underwhelming and will come out the other side in a stronger position.This does not make it the WRONG time to think about your cloud strategy, but it does highlight an important learning from the early adopters with respect to setting and managing expectations of your leaders and your wider business.
  3. Here is data from this week (November’13) regarding the gap between expectations and reality for cloud adoption. As you can see, the savings did not stack up to what was predicted. The important thing to note is that people are still making savings, but this projects run the risk of appearing to be failures because they didn’t live up to their original aims. The goal of this session is not to dissuade anyone from addressing cloud transformation, but to enable you to pragmatically assess your business so that your transformation can live up to the expectations you create for it.
  4. The gap is quantified by the scope an organisation sets for their cloud transformation.The missed expectations are typical of companies that treat cloud like a technology procurement exercise.The success stories are companies who pitch it as a business transformation.Cloud is a hugely powerful movement which did not exist when current Enterprise IT Governance and Architecture was implemented. Do you believe you are lucky enough for a major technology shift to drop into your existing operating model with minimal change? You would certainly be the minority and this is why we are seeing issues like Shadow IT plague IT organisations. It is a reflection that the operation and governance does not meet the needs of a business driven on rate of development and plugging that gap with an Enterprise Cloud will not be enough to change people’s habits.
  5. The move to cloud is about more than just selecting the right technology, as we said at the start its about a desire to go faster. And this transformation to be faster has to flow through three levels:People & CultureApplicationsInfrastructureCAMS - AcronymYou need to embrace the concepts of DevOps cultures, to align your business around collaboration, to create the right culture for automation and then measure and share your successes. This has nothing to do with the quality of your cloud infrastructure. But once you build the right world on top of your cloud, you can start to get to the true speed that cloud can enable. Your success with cloud cannot achieve full potential.Rackspace know this, because this is part of the transformation we are still working through. We used to pride ourselves on having the fastest time to get a new dedicated server – 10 working days! Can you imagine a successful cloud provider taking 10 days to provision infrastructure??? We met the challenge to go faster in our public cloud and now we are applying that learning to our customers.
  6. If only it was this easy!The reality here is that many organisations will require a change in culture to create the right environment for cloud. Culture change is one of the hardest things to execute in a business, it requires strong leadership and commitment to a vision that the organisation can unite behind. You must prepare yourself and the business that to truly unlock the cloud you may need to address a few skeletons in your closet along the way!
  7. Aha, so this was all about DevOps the whole time!!Well yes and no… I don’t believe it is necessary to embrace DevOps to build strong automation and operational efficiency, but I do think it helps. But DevOps risks becoming a buzz word that goes through the same hype and eventual disillusionment that cloud did – I’m using it sparingly because your success does not depend on it.DevOps is not a “thing” and as much I would love to, I can’t sell it to you. DevOps is a philosophy about how a culture and an organisation should operate and since we’re talking about the soft side of cloud adoption, we may as well borrow some thinking from the DevOps movement to help illustrate some key areas where it can support your work. In particular its focus on Communication, Collaboration and Integration. Its genuinely not a buzz word – it’s a well documented practice that people can jump both feet into or just borrow elements from in an effort to improve the efficiency of their processes and organisation.Talk about CAMS, but come back to C, M and S
  8. Silos are both a good thing and a bad thing.Silos allow you to collect and pool knowledge, information and skill sets in a particular place, they still have a place in a mature enterprise where it would be naïve to assume you can execute change at such a radical level.The key with silos is identifying where they are and understanding whether they encapsulate the right things, consider:Is the silo transparent and open with the knowledge it contains, can other groups access it, consume it and collaborate with it when needed?How many critical business processes depend on multiple silos collaborating? Is this feasible?Do silos value each other or compete?The main silos we concern ourselves with in this workshop are those of the Developer and the Operations groups.
  9. The first thing to look at is where your catalyst for change is coming from?Is it shadow IT from your development teams driving a demand for better integration? This is symptomatic of bottom-up change. The risk here is that this is dismissed by leaders or bucketed into a company wide boil the ocean “private cloud” procurement exerciseOr is it a leadership backed initiative to move business to the cloud? This is symptomatic of a top-down change. The risk here is that if your front-line is not engaged in this, they become resistant and fearful of change because they are not sure how they fit into this or are scared of “losing control”The reality is that most organisations have BOTH going on, the key to creating momentum is the bridge and aligning both these elements and unite the business on a common goal and direction which has unilateral buy-in.
  10. CANDIDATE APPLICATIONS – innovate around themHorizontal and vertically aligned goals and objectivesNo really, EVERYTHING!Be realistic, any communication improvement makes a big difference, don’t get picky on which one’s are bestChallenge yourself to move quickly, challenge your team to keep up – you’ll soon find the bottlenecks in your business that are prioritiesRemember – None of this is mandatory, you are still allowed to use cloud, but manage your expectations accordingly. And if you want to adopt this, you can’t pick one, it needs a bit of all of these things!
  11. And if you need some help, our advisory services teams would be more than happy to help you to see what success might look like for you and how you could get there sooner than you might think. We specialise in understanding a customer’s needs for cloud and mapping clear transformation strategies for how to get there. Have a look on our website, or come and speak to me afterwards!