This document discusses an intermediate eMarketing training session hosted by DigiBiz. It provides an overview of DigiBiz and its activities, the benefits of broadband technology, and learning outcomes. Key topics covered in the training include paid promotions on Facebook, enhancing images for websites and social media, and driving traffic through social media platforms like Facebook, Twitter, and blogs.

1. Intermediate eMarketing
Central Highlands Digital Enterprise (DigiBiz)

2. About DigiBiz
The Central Highlands Digital Enterprise
project conducts activities branded as DigiBiz.
These training and development activities are
managed through the Centre for eCommerce and
Communications (CeCC) which is located within
Federation University Australia. DigiBiz project
activities are funded through the Australian
Government's Department of Communications.
This training session is a collaboration with the City of Ballarat
through Deborah Klein, Arts Project Officer.
Learn more about DigiBiz training activities:
www.digibiz.net.au

3. Benefits of Broadband Technology
Opportunity and potential of broadband technology
Enhanced productivity and global competitiveness
Transformative –TeleHealth- education -services- precision agriculture
Broadband benefits
Booming demand for data
International competitiveness
Productivity efficiencies
Enabling a more inclusive Australia
Busting the ‘tyranny of distance’ for rural and regional Australia
Social Media - source of venture capital - reducing social isolation
Online resources and tools - www.digitalbusiness.gov.au

4. At the end of this training session you will:
◻ Understand paid promotions with Facebook
◻ Discover ways to enhance images for websites and social media
◻ Identify areas ways to drive traffic to your site from social media
This presentation is being displayed mostly on iPad in an attempt to remain innovative.
We must try new things
Learning Outcomes

5. What is eMarketing?
◻ More commonly known today as Digital Marketing - Always new ‘buzz-words’
◻ Includes:
⬜ Search Engine Optimisation/Marketing (SEO and SEM) - Google is the big player
⬜ Online advertising
⬜ Social Media Marketing - Facebook, Twitter, Instagram - This is part of a wider ‘Pull
Marketing (Inbound Marketing) strategy.
⬜ Analytics - Using data to optimise and improve your marketing campaigns
◻ The rate of change in technology can be a ‘disrupting’ factor to many businesses or community
groups

6. Marketing Mix - 4 P’s
The marketing mix has been disrupted since the uptake of digital marketing channels
◻ Price - Free shipping, online competitions/coupons, bulk buying, loyalty rewards...
◻ Promotion - Social Media, email mktg, mobile/apps, pay-per-click (ppc) advertising...
◻ Place (Distribution) - Retail stores, mixed with online (Clicks & Mortar), shipping...
◻ Product (Service) - Electronic products (downloads/apps), providing news/documents online...

7. Pull and Push Marketing
(Integrated Mktg Comms)
Inbound/outbound Marketing

8. Push and Pull Marketing
(Integrated Mktg Comms)
Combining the two

9. Facebook Ads Manager
◻ Different placement options
⬜ Desktop
⬜ Mobile
⬜ Newsfeed
◻ Highly targeted
◻ New mobile ads manager coming soon
◻ Approx .25c per 1000 views
◻ Newspaper $30 per 1000 views

10. Enhancing Images for Web and Social Media
◻ Autodesk range of creative apps
⬜ Sketchbook
⬜ Pixlr (also on web)
◻ Adobe Sketch, Adobe Ideas
◻ iDraw (vector based) $10:00
Other apps
◻ Sketches, Drawing Desk, PS Express (Photoshop)
◻ In-app - Instagram, Twitter
Pixlr Express
My pick of the image
enhancing apps
https://pixlr.com

11. Using Pixlr Express on iPad
and uploading to Instagram

12. Original

13. Enhancing Images for Web and Social Media
Instagram
◻ Great to build awareness, excite and entertain
◻ Not good for driving traffic to your website
◻ Highly engaging platform - Owned by Facebook
Flikr
◻ Is good for resizing images and keeping them in one
place. Paid options include Adobe Revel
Vine - From Twitter - six second animations
Include ‘alt-tag’ when using images on your website. This can help
with Search Engine Optimisation (SEO)

14. Enhancing Images for Web and Social Media
Social Media Image Resize Tool
http://www.internetmarketingninjas.com/seo-tools/favicon-generator-crop-images
This resource came from a tweet via Agribusiness.
Social media really is ‘mainstream’ these days.

15. Driving Traffic with Social Media
Let’s look at:
Facebook
◻ Images and links
◻ Using Facebook Insights
Twitter
◻ #Hashtags
◻ New Analytics Platform
Blogs
◻ Creating titles
Bit.ly (Social Bookmark)
◻ Great for tracking clicks
Pinterest
◻ Great for driving traffic to your site
Instagram
◻ Not good for traffic, however some
creative ways to boost awareness.
Mailchimp - High engagement

16. Managing it all...
Hootsuite
◻ Manage multiple accounts
◻ Schedule Posts
Buffer
◻ Similar to Hootsuite
◻ Great for Facebook and LinkedIn
Analytics - measuring success

17. DigiBiz – Centre for eResearch and Digital Innovation (CeRDI) - FedUni
@ElliottDigital
@DigibizVictoria
@CeRDI_FedUni
@chri5elliott
vine.co/Chris.Elliott
Contact
W: digibiz.net.au
E: c.elliott@federation.edu.au