1. CHRIS BRADFORD 1019 N. Skinker Pkwy. St. Louis, MO 63112
(314) 518-9146 Email: chrisbradford63107@gmail.com
RESULTS-DRIVEN SALES & MARKETING PROFESSIONAL
Experienced sales and marketing professional with 10+ years of proven experience in identifying, analyzing and
generating revenue for business clients. Results-driven with strong sales acumen and a track record of
increasing sales and market share while driving profitable growth. Exceptional ability in developing strategies
that support business objectives and the achievement of sales goals. Outstanding relationship building and
communication skills, positioning me to successfully navigate a highly productive sales-driven and marketing
environment.
CAREER HIGHLIGHTS
Received recognition awards for exceeding sales and customer retention goals, driving revenue for the
organization.
Selected by management to serve on the Innovation and Process Improvement Team with the goal of
driving bold innovation and the ongoing ability to tackle problems and deliver better results for clients.
Identified to train and onboard new and existing sales professionals on sales techniques, the company’s
systems and operational procedures.
RELEVANT SKILLS AND EXPERIENCE
SALES
Manage a portfolio of 300,000+ prospective leads and existing accounts to sell internet and print advertising
services.
Skilled at the sales life cycle from prospecting to closing the sale by effectively assessing clients’ needs to develop
a customized marketing plan to achieve identified results.
Develop strategies to attract and retain customers through various sales and marketing techniques.
Upsell company products and services to clients’ exceeding target sale conversions.
MARKETING AND ADVERTISING
Lead the creation of effective marketing plans positioning clients to outperform their competitors in the
marketplace.
Drive the development and implementation of marketing strategies that result in accelerated sales growth
and profitability.
Assist with the design and development of print and advertising artwork in collaboration with artists to meet
clients’ expectations and desired results.
Assess and understand the local market to accurately customize advertising plans to the client’s targeted
customers.
Provide insights to clients on the traffic their online advertisement is receiving through impressions and clicks.
Sales and Marketing
Business Development & Results-Driven Execution
Client Relations and Rapport Building
Customer Retention
Territory and Account Management
Strategy Development
Value-Added Business Solutions
Business Needs Assessment
2. CHRIS BRADFORD 1019 N. Skinker Pkwy. St. Louis, MO 63112
(314) 518-9146 Email: chrisbradford63107@gmail.com
RELATIONSHIP MANAGEMENT
Maintain relationships with advertisers by understanding their needs to determine the most effective
advertising strategy: Display vs. In-Column Space vs. Line Listing, Internet phone directories, Websites,
Video Advertisement, SES and Yahoo! Banners
Maintain and expand accounts by building and maintaining rapport with key clients while identifying new
client opportunities.
Cultivate new business by providing outstanding customer service and delivering on established results.
STRATEGY DEVELOPMENT
Successful track record in creating and implementing marketing plans that yield maximum return on
investment by strategically positioning and promoting clients’ products and services to increase brand
awareness.
Create and implement marketing plans that yield maximum return on investment by strategically positioning
and promoting clients’ products and services to enhance brand awareness.
ACCOUNT MANAGEMEN T
Responsible for increasing and maintaining client satisfaction by ensuring the client’s needs are met.
Resolve delinquent accounts in order to proceed with clients’ print and internet advertisement placements. .
Partner with the customer service and IT department to adjust clients’ billing information and ensure their
online accounts are accurate.
EMPLOYMENT HISTORY
Telephone Administrator, YP Holdings LLC, St. Louis, MO 2013 - Present
Advertising Consultant, AT&T Advertising Solutions, St. Louis, MO 2011 – 2013
Customer Advocate Sales Representative I, Dental Network, St. Louis, MO 2009 – 2010
EDUCATION
Lincoln University
Computer Science Major, 1994-1996
