2. Goodwin
He believed that the lyrics and visuals must link, and I
believe this video has aspects of this theory as the
lyrics suggest a party that ‘can’t stop’ and lyrics such
as ‘it’s our party we can do what we want to’ match
the visuals of odd events happening such as the
close up showing somebody cutting off their fingers.
3. Fraser
His theory suggests that star image plays an important role
in music videos, and I believe that Miley has a presented
herself with a new star image in this video as she was
previously known as young, innocent Hannah Montana
and this video shows a great contrast and shows how
she has grown up. The shots where Miley is wearing
sunglasses emphasise her star image and success, and
her style such as the tight fitting, skimpy costumes may
be inspiring to her fans.
Hannah Montana and Miley Cyrus now
4. Archer
One of his ideas is that the music videos serve a role in
advertising the artist, song and other products through
synergy. This is present in the video as ‘beats’ speakers
are advertised at the beginning and ‘eos’ lip balm is later
on. Showing a popular artist using these products is great
advertisement for the companies, and they will advertise
Miley’s music in return.
5. Dyer
His idea was similar to Fraser about star image, and how a
star must be ordinary yet extraordinary. The way in which
Miley is shown beautifying herself, shows typical teenage
girl behaviour and this allows her to appear as ordinary,
but other aspects of the video show her as an
extraordinary character such as dancing with the huge
teddy bears or carrying the stuffed animals.
6. Adorno
The video supports his theory of people devoting their time
and care on media and social medias through the shot of
Miley ‘twerking’ as this has recently become an internet
craze through videos on social networks and YouTube,
and as this is represented in the video, it shows that
people will understand it as they worry about media more
than real issues.
