Facebook Marketing Conference 2012:Guardian Reader: Lessons Learnt from Leveraging the Facebook Platform, Martin Belam (Emblem)

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Facebook Marketing Conference 2012: Guardian Reader: Lessons Learnt from Leveraging the Facebook Platform, Martin Belam (Emblem)

Business Technology

Facebook, Social Readers &
The Guardian

Martin Belam
Facebook Marketing London, July 2012
@currybet

emblem-digital.com

Read, watch and listen Guardian content in Facebook

@currybet

An opt-in way of consuming Guardian content

@currybet

People were very vocal about it

@currybet

...but actually shifted this one

@currybet

I published this number-free adoption curve

@currybet

Any page is potentially a viral landing page

@currybet

It spawns new conversations around old content

@currybet

YouTube clips aren’t journalism

@currybet

A young, male audience primed to distribute

@currybet

Facebook referrals briefly eclipsed Google

@currybet

And then everybody said they “collapsed”

@currybet

Any graph that starts from a high peak...

@currybet

“Reads” are not prominent anymore

@currybet

The Guardian added “Agree / Disagree”

@currybet

Unfavourably compared to the “Right / Wrong” table

@currybet

Thank you

Martin Belam
Facebook Marketing London, July 2012
@currybet

emblem-digital.com

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Facebook Marketing Conference 2012:Guardian Reader: Lessons Learnt from Leveraging the Facebook Platform, Martin Belam (Emblem)

1. Facebook, Social Readers & The Guardian Martin Belam Facebook Marketing London, July 2012 @currybet emblem-digital.com

2. @currybet

3. Launched in September 2011 @currybet

4. Read, watch and listen Guardian content in Facebook @currybet

5. An opt-in way of consuming Guardian content @currybet

6. People were very vocal about it @currybet

7. Very vocal indeed @currybet

8. Why design it like that? @currybet

9. Had one metric in mind... @currybet

10. ...but actually shifted this one @currybet

11. It was an experiment @currybet

12. I published this number-free adoption curve @currybet

13. Any page is potentially a viral landing page @currybet

14. It spawns new conversations around old content @currybet

15. YouTube clips aren’t journalism @currybet

16. But neither are TV listings @currybet

17. A young, male audience primed to distribute @currybet

18. Facebook referrals briefly eclipsed Google @currybet

19. And then everybody said they “collapsed” @currybet

20. Any graph that starts from a high peak... @currybet

21. “Reads” are not prominent anymore @currybet

22. The Guardian added “Agree / Disagree” @currybet

23. Unfavourably compared to the “Right / Wrong” table @currybet

24. Some actions speak louder @currybet

25. The water carrier @currybet

26. If I could turn back time... @currybet

27. Thank you Martin Belam Facebook Marketing London, July 2012 @currybet emblem-digital.com

Facebook Marketing Conference 2012:Guardian Reader: Lessons Learnt from Leveraging the Facebook Platform, Martin Belam (Emblem)

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