Chinwag Insight: Facebook Marketing - Kathryn Corrick, f8 - Understanding the Changes

1. Understanding the changes What does F8 mean for brands and individuals? © Emreteers 2007 ©kathryn corrick

2. This will be a whistle-stop tour Blink and you may miss the following: What got announced at f8? Some other changes you might want to be aware of

3. F8 Digested https://f8.facebook.com/

4. Timeline A response to the Facebook Profile being ‘ the biggest lost opportunity in the history of storytelling’

7. Implications Users will be able to see more easily how much data they have on Facebook Potentially creates more highly rich data sets More granular privacy settings

8. Open Graph – connecting more ‘ Frictionless experiences (Apps) Real-time serendipity (the Ticker) Finding patterns’ (it’s all about the data)

10. Implications More possibilities for organisations Emphasis on Apps not Pages More, richer data and data sets (advertising) Over sharing Privacy Reputation management and trust

11. F8 Digested, digested Timeline – first draft of your autobiography (including the embarrassing bits) Open Graph – frictionless verbs

14. Thank you! www.KathrynCorrick.co.uk @kcorrick