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Chinwag Insight: Facebook Marketing - Jonathan Beeston, Expedia - What's in a Like
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Chinwag Insight: Facebook Marketing - Jonathan Beeston, Expedia - What's in a Like
1.
How Expedia Reached
1 Million Fans
2.
Getting to Critical
Mass Build a Fanbase Engage and Grow Thrive and Capitalise
3.
What is Friendtrips?
4.
Get in the
News Feed
5.
Using Technology to
Create & Optimize 440,000 Ad Varieties SPECIFIC CREATIVE SEGMENTS
6.
Cross-Channel Promotion
7.
Getting to Critical
Mass 1M+ Fans in 6 Weeks 750% Increase in Fans 15 to 30x More Mentions of Expedia on Wall During Campaign 400% Less Cost-per-Fan
8.
Thank You! facebook.com/contextoptional
| facebook.com/efrontier @contextoptional | @efrontier
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