1. ‘LAOS’‘Simply Beautiful’

2. HOW WE ARE CHANGING THEHOW WE ARE CHANGING THE
INDUSTRY?INDUSTRY?
 Lao National Tourism Administration (LNTA)
came forward to Outsource their plans and
projects to be implemented by TEAMWORKZ.
 From what we do to how we do it, the principles
of responsible tourism are embedded in our
operations.
Do what you do best and outsource the restDo what you do best and outsource the rest.

3. LL
OO
CC
AA
TT
II
OO
NN

4. ACCESSIBILTY

5. Luang Prabang
World Heritage–listed former royal capital
with 32 temples
Mekong river
Scenic boat trips from Huay Xai to Luang
Prabang
Si Phan Don
Sleepy river archipelago with rare dolphins
& mighty Mekong rapids
ATTRACTIONSATTRACTIONS

6. Wat Phu Champasak
World Heritage-listed ancient temple in a
peaceful hillside setting
Vientiane
Peaceful riverside capital, with the
sacred Pha That Luang, museums & cafés
Tham Kong Lo
Dramatic karst scenery surrounding a
7km-long cave
Bolaven Plateau
Tribal villages, dramatic waterfalls, cool
weather and great coffee
Vang Vieng
Travellers' haven with stunning karst
scenery and plenty of adventure activities

7. ACTIVITIES
 MOUNTAIN BIKING
 TREKKING
 HIKING
 ROPE DIVING
 KAYAKING

8. ACCOMODATION
Shinta Mani Hotel-
Luang Prabang
Arawan Riverside
Hotel - Pakse
Don Chan Palace-
Vientaine

9. WHY LAOS????
EXCEPTIONAL
&
MYSTERIOUS!!!
!

10. ►Implement the open-door policy on the foreign cooperation on
economics and culture with foreign nation.
►Promote tourism and the tourism industry intending to improve the
levels of local people’s lives and to promote the integration of local
products.
►Promote the fine arts, cultures and courageous traditions of Laos,
and preserve the ancient archeological and historical monuments
aiming at motivating foreigners to visit Laos.
►Provide new occupations and create opportunities for the ethnic
people to gain better incomes.
►Enhance friendship and good cooperation with all nations according
to the government policies on tourism as specified.
►Implement strategies on ecotourism and community based tourism
in order to alleviate the poverty.

11. POSITIONINGPOSITIONING
"Fair Trek“ "Voluntourism" "Culture Lodge"
Supporting locals
through tourism
on our "Fair Trek"
project. We
support through
our village fund
Ethnic minorities
in the far north of
Laos benefiting
from tourism
interaction. A new
pro-poor tourism
approach.
An ethnic village,
hosting guests in
their community,
letting them
taking part in
daily life.

12. ◘Backpackers
◘Independent travellers
◘Adventure tourists
◘Bikers
◘Nature Lovers
◘Volunteers
◘Anybody who wants to
Feel Good

13. WHAT IS BLUE OCEAN
STRATEGY?

14. Beaches & Islands
Wildlife
Cuisine
Manmade Wonders
Good Atmosphere
Heritage Sites
Historical Sites
Cultural Bonanza
Adventures
Leisure Activities
PRESENT MARKET OFFERING
C
H
A
N
G
E
FAIR TREK PROJECT-
A community based
and responsible
tourism in Laos!
Doing GOOD, Feels
GOOD!!!
LOAS MRKET OFFERING

15. ELIMINATE
Competition
Economic Backwardness
Barriers to Travel
RAISE
Infrastructure
Community Welfare
Tourism Potential
Market Availability
REDUCE
Price Competition
Pollution
CREATE
Feel Good Travel
Community Based Tourism
Voluntourism

17. PRODUCT :PRODUCT : Packages
 Lively Laos- 03 Days Multi Adventure Tour.
 Laos Hidden Paradise – 07 Days Explore the Hidden!!
 Sothern Laos Savor- 03 Days of sleepy remote villages &
thousands of Islands.
 Laos Cycle Tours- 02 Days of Cycling or Biking Adventure
Tour.
 Luang Prabang- 03 Days Adventure & Fair Trek Tour.
 Discover Laos- 14 Days of discovery of South East Asia’s
best kept Secret!

18. PRICEPRICE
DICOVER LAOS- 13N/14D US $3990* per person
(twin sharing basis)
LIVELY LAOS- 3 Days US $165* per person.
Conditions
apply*

19. PLACEPLACE
LAOS TOURISMLAOS TOURISM
END USER-GUEST
WholesalerWholesaler
Travel
Agent
Travel
Agent
Internet
Operators
Internet
Operators
DirectDirect
Receptive
Operators
Receptive
Operators
Travel AgentTravel Agent

20. PROMOTIONPROMOTION
 SMART marketing consists of the following
S – Strategize to increase the tourism potential in Laos by:
Fair Trek Project
Voluntourism
Cultural Lodges
Ethnic Villages
Elephant Village
M - Maintain market spend by and large focusing on Internet
Marketing.

21. A - Assess and allocate the budget- the major share of our budget is
allotted to Internet Marketing.
Online Budget- $7300 USD
Print Media- $10680 USD
R - Research your customer thoroughly
 Do you like Laos ?
97% of the backpackers surveyed say yes !
 Would you happily come back ?
90% of the backpackers surveyed say yes !
 Would you recommend Laos ?
93% of the backpackers surveyed say yes!
 Why Laos?
The natural scenery- Backpackers : 17.82 /20
The safety- Backpackers : 16.81 /20
The Laos people's attitude- Backpackers : 16.81 /20

22. T - Target and reach out to them by marketing the
Product Online, through Print Media and by Destination
Marketing Offices (DMO) in neighboring countries-
Thailand, Vietnam, Cambodia etc.
DMOs market and promote our product in other markets
beyond our reach.

23. CONCLUSIONCONCLUSION
YOU can make a difference!
Fair Trek is nothing without our visitors,
sponsors, volunteers, donations
and time given…
You feel you can do something rewarding
while you enjoy a tour,
a trek or a village service stay?
Then you are a great example for others to follow!
Doing good, feels good!