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Copyright © 2015
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China Mobile Internet Insights
2015
China Internet Watch.com
CIW
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
33.40%
14.20%
11.20%
7.40%
6.50% 5.70%
3.70% 3.00% 2.90%
12.00%
iPhone Samsung Xiaomi Huawei Oppo Vivo Lenovo Meizu Coolpad Other
China Smartphones Market in H1 2015
Source: TrustData, Aug 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
33.4%
11.9% 11.7%
8.9%
6.9% 6.3%
3.4% 3.3% 2.7%
11.5%
iPhone Xiaomi Samsung Huawei Oppo Vivo Lenovo Meizu Coolpad Other
China Smartphones Market in Q1 - Q3 2015
Source: TrustData, Nov 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
17.80%
16.60%
13.90%
13.40%
9.70% 9.20%
Xiaomi Huawei Oppo Samsung Vivo Lenovo
China Major Android Smartphone Vendors by
Shipment in H1 2015
Source: TrustData, Aug 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch Source: TrustData, Aug 2015
China Mobile, 63.20%
China Telecom,
9.90%
China Unicom, 16.20%
Other, 10.70%
China Mobile Internet Operators Market in H1 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
China Mobile, 62.1%
China Telecom,
10.5%
China Unicom, 15.2%
Other, 12.2%
China Mobile Internet Operators Market in Q1 – Q3
2015
Source: TrustData, Nov 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
Wi-Fi, 53.7%
2G, 15.9%
3G, 14.2%
4G, 16.2%
China Mobile Internet Users by Type of
Telecommunication Network in Q1 – Q3 2015
Source: TrustData, Nov 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch Source: TrustData, Aug 2015
Wi-Fi, 52.00%
2G, 20.10%
3G, 15.30%
4G, 12.40%
China Mobile Internet Users by Type of
Telecommunication Network in H1 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch Source: TrustData, Aug 2015
25.50%
36.70%
25.50%
9.50%
2.90%
1-5 6-10 11-15 16-20 >20
China Mobile Internet Users by Usage Frequency in H1
2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
26.4%
32.1%
25.2%
11.7%
4.7%
1-5 6-10 11-15 16-20 >20
China Mobile Internet Users by Usage Frequency in Q1
– Q3 2015
Source: TrustData, Nov 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
79.20%
76.60%
34.50%
27.30%
23.40% 22.10%
22.10%
20.60% 20.20%
18.50%
18.40%
18.40%
17.70%
17.40%
16.70%
16.00%
15.90%
15.50%
13.00%
11.90%
China Top 20 Mobile Apps by Monthly Active Users
in H1 2015
Source: TrustData, Aug 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
83.1%
80.1%
34.2%
26.2% 25.9% 24.3%
22.2% 21.7% 21.6% 21.6% 21.4% 20.5% 19.7%
17.3% 15.7%
13.9% 13.5% 11.6% 11.5% 11.4%
China Top 20 Mobile Apps by Monthly Active Users
in Q1 – Q3 2015
Source: TrustData, Nov 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
11.50% 11.50% 11.50%
10.70% 10.60%
10.10%
8.80% 8.50%
7.50% 7.40%
Meituan Baidu Map Meitu Gifshow Kaixin
Xiaoxiaole
Momo Baidu
Mobile
Assistant
Meiyan Sohu Video Huanle
Doudizhu
China Mobile Apps by Monthly Active Users
in H1 2015 Following Top 20
Source: TrustData, Aug 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
9.7% 9.6%
9.2%
8.8%
8.1% 7.9% 7.8%
7.5% 7.5%
7.2%
Baidu Map Gifshow Meitu 360 Mobile
Guard
Meiyan Momo Kaixin
Xiaoxiaole
Tencent
Video
Baidu
Mobile
Assistant
WeChat
Dash
China Mobile Apps by Monthly Active Users
in Q1 – Q3 2015 Following Top 20
Source: TrustData, Nov 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
15.80%
11.60%
2.70% 2.50% 2.30%
2.30%
1.70% 1.50%1.30%1.30%
0.80%0.60%0.40%0.40%0.10%0.10%0.10%0.10%0.10%0.10%
China Top 20 Mobile Apps by Total Usage
in H1 2015
Source: TrustData, Aug 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
16.9%
10.2%
3.1% 2.9% 2.6% 2.0%
1.8% 1.7% 1.6% 1.4% 1.3% 0.9% 0.7% 0.7% 0.7% 0.6% 0.6% 0.6% 0.6% 0.5%
China Top 20 Mobile Apps by Total Usage
in Q1 – Q3 2015
Source: TrustData, Nov 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
1.90%
3.40%
5.80%
10.10%
17.70%
76.60%
79.20%
Wangxin
YY
Baidu Tieba
Momo
Qzone
Wechat
QQ
Monthly Active Users
China Major Mobile Apps for Social Communication in H1 2015
0.06%
0.17%
0.35%
0.43%
0.62%
11.90%
15.03%
QQ Soft View
YY
Baidu Tieba
Qzone
Momo
QQ
Wechat
Total Usage
Source: TrustData, Aug 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
1.3%
3.4%
6.4%
7.9%
15.7%
80.1%
83.1%
Wangxin
YY
Baidu Post
Bar
Momo
Qzone
QQ
Wechat
Monthly Active Users
China Major Mobile Apps for Social Communication in Q1 – Q3
2015
0.05%
0.21%
0.32%
0.36%
0.45%
10.20%
16.90%
QQ Soft View
YY
Qzone
Baidu Post Bar
Momo
QQ
Wechat
Total Usage
Source: TrustData, Nov 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
57.0
45.9
WeChat QQ
Daily Average Usage (Minutes) of WeChat and QQ in
H1 2015
Source: TrustData, Aug 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
4.10%
4.50%
5.30%
5.30%
5.30%
5.80%
7.50%
17.40%
18.50%
20.20%
Letv
Tudou
PPTV
Xiaomi Video
Hunan TV
Storm Player
Sohu Video
iQIYI
Youku
Tencent Video
Monthly Active Users
China Major Video Player Apps in H1 2015
0.30%
0.40%
0.40%
0.50%
0.50%
0.70%
0.80%
2.30%
2.30%
2.50%
Hunan TV
Tudou
iQIYI PPS
Storm Player
360 Video
Sohu Video
PPTV
Youku
iQIYI
Tencent Video
Total Usage
Source: TrustData, Aug 2015
Copyright © 2015
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CIW
China Internet Watch
4.00%
4.10%
4.50%
4.90%
5.00%
6.90%
7.80%
18.00%
22.50%
22.50%
Tudou
Letv
Xiaomi Video
PPTV
Storm Player
Hunantv
Sohu Video
Youku
Tencent Video
iQIYI
Monthly Active Users
China Major Video Player Apps in Q1 – Q3 2015
0.31%
0.34%
0.36%
0.41%
0.62%
0.71%
0.74%
2.05%
2.65%
2.86%
360 Video
iQIYI PPS
Tudou
Storm Player
Sohu Video
Hunantv
PPTV
Youku
Tencent Video
iQIYI
Total Usage
Source: TrustData, Nov 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
0.60%
0.70%
0.80%
0.90%
1.10%
1.20%
2.90%
3.00%
3.10%
3.40%
4.80%
6.20%
17.80%
25.50%
Xiami Music
Coolpad Music
Meizu Music
Yunyinyue
DuoMi Music
Baidu Music
Lingshengduodu
Miui Music
BBK Music
Oppo Music
TTpod
Kuwo Music
QQ Music
Kugou Music
Monthly Active Users
China Major Music Player Apps in H1 2015
0.004%
0.004%
0.014%
0.015%
0.017%
0.021%
0.023%
0.024%
0.026%
0.029%
0.118%
0.159%
0.442%
0.758%
Meizu Music
Coolpad Music
Xiami Music
Lingshengduoduo
Miui Music
BBK Music
Oppo Music
Yunyinyue
Baidu Music
DuoMi Music
TTpod
Kuwo Music
QQ Music
Kugou Music
Total Usage
Source: TrustData, Aug 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
18.3%
14.4%
4.6%
3.0% 2.8% 2.8% 2.6% 2.6% 2.3%
1.0% 1.0% 0.9% 0.7% 0.7% 0.6%
China Major Music Player Apps in Q1 – Q3 2015
Source: TrustData, Nov 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
0.01%
0.01%
0.01%
0.01%
0.03%
0.07%
0.08%
0.14%
0.51%
0.57%
Sina Sports
Baidu News
ZAKER
Sina News
Yidianzixun
Phoenix News
Sohu News
Netease News
TouTiao
Tencent News
Total Usage
0.20%
0.30%
0.30%
0.40%
0.80%
0.90%
1.60%
2.00%
4.90%
11.00%
VIVA
Sina News
ZAKER
Sina Sports
Phoenix News
Yidianzixun
Sohu News
Netease News
TouTiao
Tencent News
Monthly Active Users
China Major News Apps in H1 2015
Source: TrustData, Aug 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
0.01%
0.01%
0.01%
0.01%
0.05%
0.09%
0.10%
0.16%
0.65%
0.69%
VIVA
Sina Sports
Sina News
ZAKER
Yidianzixun
Phoenix News
Sohu News
Netease News
Tencent News
TouTiao
Total Usage
0.20%
0.30%
0.30%
0.90%
1.10%
1.00%
1.80%
2.20%
6.10%
13.00%
Sina Sports
Sina News
ZAKER
Filpboard
Yidianzixun
Phoenix News
Sohu News
Netease News
TouTiao
Tencent News
Monthly Active Users
China Major News Apps in Q1 – Q3 2015
Source: TrustData, Nov 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
40.5
20.7
TouTiao Tencent News
Daily Average Usage of TouTiao and Tencent News
Apps in H1 2015 (Minutes)
Source: TrustData, Aug 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
2.25%
1.54%
0.64%
0.58%
0.26% 0.25%
0.14%
0.09%
0.08%
0.08%
0.07%
0.06%
0.06%
0.05%
0.05%
0.04%
0.04%
0.03%
0.03%
0.03%
China Top 20 Online Travel Apps by Monthly Active
Users in H1 2015
Source: TrustData, Aug 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
2.02%
1.94%
1.02%
0.56%
0.40%
0.31%
0.19%
0.15%
0.14%
0.12%
0.09%
0.08%
0.07%
0.06%
0.06%
0.05%
0.05%
0.05%
0.04%
0.03%
China Major Online Travel Apps by Monthly Active
Users in Q1 – Q3 2015
Source: TrustData, Nov 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
0.03%
0.03%
0.04%
0.06%
0.07%
0.14%
0.14%
0.16%
0.16%
0.17%
0.29%
0.61%
0.73%
0.77%
1.03%
1.13%
1.43%
2.32%
Guangxi Rural Credit Cooperative
Bank of Jiangsu
Hua Xia Bank of China
Fujian Rural Credit Cooperative
China Citic Bank
China Everbright Bank
Shanghai Pudong Dev Bank
Ping An Bank
Guangdong Dev Bank
Induristial Bank
China Minsheng Bank
Bank of Communcation
Savings Bank
Bank of China
Agricultural Bank of China
China Commercial Bank
China Industrial & Commercial Bank
China Construction Bank
China Top 20 Online Banking Apps by Monthly Active
Users in H1 2015
Source: TrustData, Aug 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
0.04%
0.04%
0.04%
0.04%
0.07%
0.14%
0.14%
0.15%
0.17%
0.18%
0.19%
0.30%
0.61%
0.77%
0.85%
1.09%
1.24%
1.54%
2.53%
Bank of Jiangsu
Hua Xia Bank of China
Guangxi Rural Credit Cooperative
Anhui Rural Credit Cooperative
Fujian Rural Credit Cooperative
Induristial Bank
China Everbright Bank
China Citic Bank
Guangdong Dev Bank
Ping An Bank
Shanghai Pudong Dev Bank
China Minsheng Bank
Bank of Communcation
Savings Bank
Bank of China
Agricultural Bank of China
China Commercial Bank
China Indusrty & Commercial Bank
China Construction Bank
China Top 20 Online Banking Apps by Monthly Active
Users in Q1 – Q3 2015
Source: TrustData, Nov 2015
Copyright © 2015
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CIW
China Internet Watch
Female, 53.40%
Male, 46.60%
China Mobile Shopping Market by Monthly Average
Users in H1 2015
Source: TrustData, Aug 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
34.47%
4.99%
3.44%3.16%2.99%
1.77% 1.72%1.32%1.23%0.80%0.69%0.67%0.66%0.62%0.61%0.61%0.58%0.56%0.53%
China Top 20 Mobile Shopping Apps by Monthly Active
Users in H1 2015
Source: TrustData, Aug 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
34.47%
4.99%
3.44%3.16%2.99%
1.77%1.72%1.32%1.23%0.80%0.69%0.67%0.66%0.62%0.61%0.61%0.58%0.56%0.53%0.0%
China Top 20 Mobile Shopping Apps by Monthly
Active Users in Q1 – Q3 2015
Source: TrustData, Nov 2015
Copyright © 2015
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CIW
China Internet Watch
25.60%
39.70%
13.90% 13.30%
7.50%
29.30%
45.00%
15.20%
8.40%
2.10%
0 1-5 6-10 11-20 21-30
Retention Ratio of Taobao and JD Users by Monthly
Usage Frequency in H1 2015
Taobao JD
* Retention ratio refers to the usage frequency that new users use in the following month after the download of apps .
Source: TrustData, Aug 2015
Copyright © 2015
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CIW
China Internet Watch
27.30%
43.20%
12.40%
10.90%
6.10%
27.90%
46.80%
13.90%
8.40%
3.00%
0 1-5 6-10 11-20 21-30
Retention Ratio of Taobao and JD Users by Monthly
Usage Frequency in Q1- Q3 2015
Taobao JD
* Retention ratio refers to the usage frequency that new users use in the following month after the download of apps .
Source: TrustData, Nov 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
0.29%
0.10%
0.07%
0.06%
0.02%
Beibei Mom Circle Lamabang Miyabaobei Mengbao
China Major Mother Care Apps in H1 2015
Source: TrustData, Aug 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
0.19%
0.04%
0.03% 0.03% 0.03%
0.02% 0.02% 0.02% 0.02%
0.01% 0.01%
China Major Cross-border Online Shopping Apps in H1
2015
Source: TrustData, Aug 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
0.17%
0.13%
0.07%
0.03% 0.03% 0.03%
0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
China Major Cross-border Online Shopping Apps in Q1
– Q3 2015
Source: TrustData, Nov 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
7.90%
5.80%
4.98%
4.42%
4.19%
3.79%
3.52%
3.17%
2.60%2.55%2.43%
2.06%1.92%1.81%1.73%1.52%1.43%1.41%1.33%
China Major Cross-border Online Shopping Cities by
Monthly Active Users in Q1 - Q3 2015
Source: TrustData, Nov 2015
Copyright © 2015
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China Internet Watch
0.10%
0.20%
0.20%
1.60%
2.90%
9.70%
Tuan800
Lashou
55tuan
Nuomi
Dianping
Meituan
Monthly Active Users
China Major Group-buying Apps in H1 2015
0.0002%
0.0006%
0.0008%
0.0115%
0.0233%
0.0969%
Tuan800
55tuan
Lashou
Nuomi
Dianping
Meituan
Total Usage
Source: TrustData, Aug 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
11.37%
3.59%
2.51%
0.97%
0.55% 0.42% 0.24% 0.17% 0.15% 0.12%
Meituan Dianping Nuomi Zhe800 Juanpi Mizhe Juhuasuan KFC Lashou Wowotuan
China Major Group-buying Apps by Monthly Active
Users in Q1- Q3 2015
Source: TrustData, Nov 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
1.22%
1.16%
0.34%
0.08%
0.03%
Meituan Ele Baiduwaimai Taodiandian Daojiameishihui
China Major Food Delivery Apps in H1 2015
Source: TrustData, Aug 2015
Copyright © 2015
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CIW
China Internet Watch
1.75%
1.40%
0.77%
0.08% 0.04%
Ele Meituan Baidu Waimai Taodiandian Daojiameishihui
China Major Food Delivery Apps by Monthly Active
Users in Q1 - Q3 2015
Source: TrustData, Nov 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
8.50%
6.80%
6.10%
5.10%
4.40%
3.90% 3.70%
3.40% 3.20% 3.10% 3.10% 2.90%
1.80% 1.60%
China Food Delivery Apps Cities by Monthly Active
Users in H1 2015
Source: TrustData, Aug 2015
Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
36.00%
26.00%
50.00%
42.00%
63.00%
41.00%
17.00%
5.00%
7.00%
4.00% 3.00%
1.00%
Beijing Shanghai Nanjing
China Food Delivery Apps Cities in H1 2015 by Daily
Active Users
Meituan Ele Baiduwaimai Daojiameishihui
Source: TrustData, Aug 2015
Copyright © 2015
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CIW
China Internet Watch
71.60%
30.50%
20.20%
12.90% 12.10%
9.53% 6.44%
100.00%
38.70%
24.80%
16.40% 15.20%
11.69% 10.03%
Didi Meituan Ele Dida JD Dianping Jumei
Third-party Apps Usage of WeChat Payment in H1 2015
By the number of WeChat payment users By the number of WeChat payent usage
Source: TrustData, Aug 2015
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China Mobile Internet Statistics 2015

  • 1. Copyright © 2015 All rights reservedCIW China Mobile Internet Insights 2015 China Internet Watch.com CIW
  • 2. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 33.40% 14.20% 11.20% 7.40% 6.50% 5.70% 3.70% 3.00% 2.90% 12.00% iPhone Samsung Xiaomi Huawei Oppo Vivo Lenovo Meizu Coolpad Other China Smartphones Market in H1 2015 Source: TrustData, Aug 2015
  • 3. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 33.4% 11.9% 11.7% 8.9% 6.9% 6.3% 3.4% 3.3% 2.7% 11.5% iPhone Xiaomi Samsung Huawei Oppo Vivo Lenovo Meizu Coolpad Other China Smartphones Market in Q1 - Q3 2015 Source: TrustData, Nov 2015
  • 4. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 17.80% 16.60% 13.90% 13.40% 9.70% 9.20% Xiaomi Huawei Oppo Samsung Vivo Lenovo China Major Android Smartphone Vendors by Shipment in H1 2015 Source: TrustData, Aug 2015
  • 5. Copyright © 2015 All rights reservedCIW CIW China Internet Watch Source: TrustData, Aug 2015 China Mobile, 63.20% China Telecom, 9.90% China Unicom, 16.20% Other, 10.70% China Mobile Internet Operators Market in H1 2015
  • 6. Copyright © 2015 All rights reservedCIW CIW China Internet Watch China Mobile, 62.1% China Telecom, 10.5% China Unicom, 15.2% Other, 12.2% China Mobile Internet Operators Market in Q1 – Q3 2015 Source: TrustData, Nov 2015
  • 7. Copyright © 2015 All rights reservedCIW CIW China Internet Watch Wi-Fi, 53.7% 2G, 15.9% 3G, 14.2% 4G, 16.2% China Mobile Internet Users by Type of Telecommunication Network in Q1 – Q3 2015 Source: TrustData, Nov 2015
  • 8. Copyright © 2015 All rights reservedCIW CIW China Internet Watch Source: TrustData, Aug 2015 Wi-Fi, 52.00% 2G, 20.10% 3G, 15.30% 4G, 12.40% China Mobile Internet Users by Type of Telecommunication Network in H1 2015
  • 9. Copyright © 2015 All rights reservedCIW CIW China Internet Watch Source: TrustData, Aug 2015 25.50% 36.70% 25.50% 9.50% 2.90% 1-5 6-10 11-15 16-20 >20 China Mobile Internet Users by Usage Frequency in H1 2015
  • 10. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 26.4% 32.1% 25.2% 11.7% 4.7% 1-5 6-10 11-15 16-20 >20 China Mobile Internet Users by Usage Frequency in Q1 – Q3 2015 Source: TrustData, Nov 2015
  • 11. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 79.20% 76.60% 34.50% 27.30% 23.40% 22.10% 22.10% 20.60% 20.20% 18.50% 18.40% 18.40% 17.70% 17.40% 16.70% 16.00% 15.90% 15.50% 13.00% 11.90% China Top 20 Mobile Apps by Monthly Active Users in H1 2015 Source: TrustData, Aug 2015
  • 12. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 83.1% 80.1% 34.2% 26.2% 25.9% 24.3% 22.2% 21.7% 21.6% 21.6% 21.4% 20.5% 19.7% 17.3% 15.7% 13.9% 13.5% 11.6% 11.5% 11.4% China Top 20 Mobile Apps by Monthly Active Users in Q1 – Q3 2015 Source: TrustData, Nov 2015
  • 13. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 11.50% 11.50% 11.50% 10.70% 10.60% 10.10% 8.80% 8.50% 7.50% 7.40% Meituan Baidu Map Meitu Gifshow Kaixin Xiaoxiaole Momo Baidu Mobile Assistant Meiyan Sohu Video Huanle Doudizhu China Mobile Apps by Monthly Active Users in H1 2015 Following Top 20 Source: TrustData, Aug 2015
  • 14. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 9.7% 9.6% 9.2% 8.8% 8.1% 7.9% 7.8% 7.5% 7.5% 7.2% Baidu Map Gifshow Meitu 360 Mobile Guard Meiyan Momo Kaixin Xiaoxiaole Tencent Video Baidu Mobile Assistant WeChat Dash China Mobile Apps by Monthly Active Users in Q1 – Q3 2015 Following Top 20 Source: TrustData, Nov 2015
  • 15. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 15.80% 11.60% 2.70% 2.50% 2.30% 2.30% 1.70% 1.50%1.30%1.30% 0.80%0.60%0.40%0.40%0.10%0.10%0.10%0.10%0.10%0.10% China Top 20 Mobile Apps by Total Usage in H1 2015 Source: TrustData, Aug 2015
  • 16. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 16.9% 10.2% 3.1% 2.9% 2.6% 2.0% 1.8% 1.7% 1.6% 1.4% 1.3% 0.9% 0.7% 0.7% 0.7% 0.6% 0.6% 0.6% 0.6% 0.5% China Top 20 Mobile Apps by Total Usage in Q1 – Q3 2015 Source: TrustData, Nov 2015
  • 17. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 1.90% 3.40% 5.80% 10.10% 17.70% 76.60% 79.20% Wangxin YY Baidu Tieba Momo Qzone Wechat QQ Monthly Active Users China Major Mobile Apps for Social Communication in H1 2015 0.06% 0.17% 0.35% 0.43% 0.62% 11.90% 15.03% QQ Soft View YY Baidu Tieba Qzone Momo QQ Wechat Total Usage Source: TrustData, Aug 2015
  • 18. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 1.3% 3.4% 6.4% 7.9% 15.7% 80.1% 83.1% Wangxin YY Baidu Post Bar Momo Qzone QQ Wechat Monthly Active Users China Major Mobile Apps for Social Communication in Q1 – Q3 2015 0.05% 0.21% 0.32% 0.36% 0.45% 10.20% 16.90% QQ Soft View YY Qzone Baidu Post Bar Momo QQ Wechat Total Usage Source: TrustData, Nov 2015
  • 19. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 57.0 45.9 WeChat QQ Daily Average Usage (Minutes) of WeChat and QQ in H1 2015 Source: TrustData, Aug 2015
  • 20. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 4.10% 4.50% 5.30% 5.30% 5.30% 5.80% 7.50% 17.40% 18.50% 20.20% Letv Tudou PPTV Xiaomi Video Hunan TV Storm Player Sohu Video iQIYI Youku Tencent Video Monthly Active Users China Major Video Player Apps in H1 2015 0.30% 0.40% 0.40% 0.50% 0.50% 0.70% 0.80% 2.30% 2.30% 2.50% Hunan TV Tudou iQIYI PPS Storm Player 360 Video Sohu Video PPTV Youku iQIYI Tencent Video Total Usage Source: TrustData, Aug 2015
  • 21. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 4.00% 4.10% 4.50% 4.90% 5.00% 6.90% 7.80% 18.00% 22.50% 22.50% Tudou Letv Xiaomi Video PPTV Storm Player Hunantv Sohu Video Youku Tencent Video iQIYI Monthly Active Users China Major Video Player Apps in Q1 – Q3 2015 0.31% 0.34% 0.36% 0.41% 0.62% 0.71% 0.74% 2.05% 2.65% 2.86% 360 Video iQIYI PPS Tudou Storm Player Sohu Video Hunantv PPTV Youku Tencent Video iQIYI Total Usage Source: TrustData, Nov 2015
  • 22. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 0.60% 0.70% 0.80% 0.90% 1.10% 1.20% 2.90% 3.00% 3.10% 3.40% 4.80% 6.20% 17.80% 25.50% Xiami Music Coolpad Music Meizu Music Yunyinyue DuoMi Music Baidu Music Lingshengduodu Miui Music BBK Music Oppo Music TTpod Kuwo Music QQ Music Kugou Music Monthly Active Users China Major Music Player Apps in H1 2015 0.004% 0.004% 0.014% 0.015% 0.017% 0.021% 0.023% 0.024% 0.026% 0.029% 0.118% 0.159% 0.442% 0.758% Meizu Music Coolpad Music Xiami Music Lingshengduoduo Miui Music BBK Music Oppo Music Yunyinyue Baidu Music DuoMi Music TTpod Kuwo Music QQ Music Kugou Music Total Usage Source: TrustData, Aug 2015
  • 23. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 18.3% 14.4% 4.6% 3.0% 2.8% 2.8% 2.6% 2.6% 2.3% 1.0% 1.0% 0.9% 0.7% 0.7% 0.6% China Major Music Player Apps in Q1 – Q3 2015 Source: TrustData, Nov 2015
  • 24. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 0.01% 0.01% 0.01% 0.01% 0.03% 0.07% 0.08% 0.14% 0.51% 0.57% Sina Sports Baidu News ZAKER Sina News Yidianzixun Phoenix News Sohu News Netease News TouTiao Tencent News Total Usage 0.20% 0.30% 0.30% 0.40% 0.80% 0.90% 1.60% 2.00% 4.90% 11.00% VIVA Sina News ZAKER Sina Sports Phoenix News Yidianzixun Sohu News Netease News TouTiao Tencent News Monthly Active Users China Major News Apps in H1 2015 Source: TrustData, Aug 2015
  • 25. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 0.01% 0.01% 0.01% 0.01% 0.05% 0.09% 0.10% 0.16% 0.65% 0.69% VIVA Sina Sports Sina News ZAKER Yidianzixun Phoenix News Sohu News Netease News Tencent News TouTiao Total Usage 0.20% 0.30% 0.30% 0.90% 1.10% 1.00% 1.80% 2.20% 6.10% 13.00% Sina Sports Sina News ZAKER Filpboard Yidianzixun Phoenix News Sohu News Netease News TouTiao Tencent News Monthly Active Users China Major News Apps in Q1 – Q3 2015 Source: TrustData, Nov 2015
  • 26. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 40.5 20.7 TouTiao Tencent News Daily Average Usage of TouTiao and Tencent News Apps in H1 2015 (Minutes) Source: TrustData, Aug 2015
  • 27. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 2.25% 1.54% 0.64% 0.58% 0.26% 0.25% 0.14% 0.09% 0.08% 0.08% 0.07% 0.06% 0.06% 0.05% 0.05% 0.04% 0.04% 0.03% 0.03% 0.03% China Top 20 Online Travel Apps by Monthly Active Users in H1 2015 Source: TrustData, Aug 2015
  • 28. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 2.02% 1.94% 1.02% 0.56% 0.40% 0.31% 0.19% 0.15% 0.14% 0.12% 0.09% 0.08% 0.07% 0.06% 0.06% 0.05% 0.05% 0.05% 0.04% 0.03% China Major Online Travel Apps by Monthly Active Users in Q1 – Q3 2015 Source: TrustData, Nov 2015
  • 29. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 0.03% 0.03% 0.04% 0.06% 0.07% 0.14% 0.14% 0.16% 0.16% 0.17% 0.29% 0.61% 0.73% 0.77% 1.03% 1.13% 1.43% 2.32% Guangxi Rural Credit Cooperative Bank of Jiangsu Hua Xia Bank of China Fujian Rural Credit Cooperative China Citic Bank China Everbright Bank Shanghai Pudong Dev Bank Ping An Bank Guangdong Dev Bank Induristial Bank China Minsheng Bank Bank of Communcation Savings Bank Bank of China Agricultural Bank of China China Commercial Bank China Industrial & Commercial Bank China Construction Bank China Top 20 Online Banking Apps by Monthly Active Users in H1 2015 Source: TrustData, Aug 2015
  • 30. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 0.04% 0.04% 0.04% 0.04% 0.07% 0.14% 0.14% 0.15% 0.17% 0.18% 0.19% 0.30% 0.61% 0.77% 0.85% 1.09% 1.24% 1.54% 2.53% Bank of Jiangsu Hua Xia Bank of China Guangxi Rural Credit Cooperative Anhui Rural Credit Cooperative Fujian Rural Credit Cooperative Induristial Bank China Everbright Bank China Citic Bank Guangdong Dev Bank Ping An Bank Shanghai Pudong Dev Bank China Minsheng Bank Bank of Communcation Savings Bank Bank of China Agricultural Bank of China China Commercial Bank China Indusrty & Commercial Bank China Construction Bank China Top 20 Online Banking Apps by Monthly Active Users in Q1 – Q3 2015 Source: TrustData, Nov 2015
  • 31. Copyright © 2015 All rights reservedCIW CIW China Internet Watch Female, 53.40% Male, 46.60% China Mobile Shopping Market by Monthly Average Users in H1 2015 Source: TrustData, Aug 2015
  • 32. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 34.47% 4.99% 3.44%3.16%2.99% 1.77% 1.72%1.32%1.23%0.80%0.69%0.67%0.66%0.62%0.61%0.61%0.58%0.56%0.53% China Top 20 Mobile Shopping Apps by Monthly Active Users in H1 2015 Source: TrustData, Aug 2015
  • 33. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 34.47% 4.99% 3.44%3.16%2.99% 1.77%1.72%1.32%1.23%0.80%0.69%0.67%0.66%0.62%0.61%0.61%0.58%0.56%0.53%0.0% China Top 20 Mobile Shopping Apps by Monthly Active Users in Q1 – Q3 2015 Source: TrustData, Nov 2015
  • 34. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 25.60% 39.70% 13.90% 13.30% 7.50% 29.30% 45.00% 15.20% 8.40% 2.10% 0 1-5 6-10 11-20 21-30 Retention Ratio of Taobao and JD Users by Monthly Usage Frequency in H1 2015 Taobao JD * Retention ratio refers to the usage frequency that new users use in the following month after the download of apps . Source: TrustData, Aug 2015
  • 35. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 27.30% 43.20% 12.40% 10.90% 6.10% 27.90% 46.80% 13.90% 8.40% 3.00% 0 1-5 6-10 11-20 21-30 Retention Ratio of Taobao and JD Users by Monthly Usage Frequency in Q1- Q3 2015 Taobao JD * Retention ratio refers to the usage frequency that new users use in the following month after the download of apps . Source: TrustData, Nov 2015
  • 36. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 0.29% 0.10% 0.07% 0.06% 0.02% Beibei Mom Circle Lamabang Miyabaobei Mengbao China Major Mother Care Apps in H1 2015 Source: TrustData, Aug 2015
  • 37. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 0.19% 0.04% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% China Major Cross-border Online Shopping Apps in H1 2015 Source: TrustData, Aug 2015
  • 38. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 0.17% 0.13% 0.07% 0.03% 0.03% 0.03% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% China Major Cross-border Online Shopping Apps in Q1 – Q3 2015 Source: TrustData, Nov 2015
  • 39. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 7.90% 5.80% 4.98% 4.42% 4.19% 3.79% 3.52% 3.17% 2.60%2.55%2.43% 2.06%1.92%1.81%1.73%1.52%1.43%1.41%1.33% China Major Cross-border Online Shopping Cities by Monthly Active Users in Q1 - Q3 2015 Source: TrustData, Nov 2015
  • 40. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 0.10% 0.20% 0.20% 1.60% 2.90% 9.70% Tuan800 Lashou 55tuan Nuomi Dianping Meituan Monthly Active Users China Major Group-buying Apps in H1 2015 0.0002% 0.0006% 0.0008% 0.0115% 0.0233% 0.0969% Tuan800 55tuan Lashou Nuomi Dianping Meituan Total Usage Source: TrustData, Aug 2015
  • 41. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 11.37% 3.59% 2.51% 0.97% 0.55% 0.42% 0.24% 0.17% 0.15% 0.12% Meituan Dianping Nuomi Zhe800 Juanpi Mizhe Juhuasuan KFC Lashou Wowotuan China Major Group-buying Apps by Monthly Active Users in Q1- Q3 2015 Source: TrustData, Nov 2015
  • 42. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 1.22% 1.16% 0.34% 0.08% 0.03% Meituan Ele Baiduwaimai Taodiandian Daojiameishihui China Major Food Delivery Apps in H1 2015 Source: TrustData, Aug 2015
  • 43. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 1.75% 1.40% 0.77% 0.08% 0.04% Ele Meituan Baidu Waimai Taodiandian Daojiameishihui China Major Food Delivery Apps by Monthly Active Users in Q1 - Q3 2015 Source: TrustData, Nov 2015
  • 44. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 8.50% 6.80% 6.10% 5.10% 4.40% 3.90% 3.70% 3.40% 3.20% 3.10% 3.10% 2.90% 1.80% 1.60% China Food Delivery Apps Cities by Monthly Active Users in H1 2015 Source: TrustData, Aug 2015
  • 45. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 36.00% 26.00% 50.00% 42.00% 63.00% 41.00% 17.00% 5.00% 7.00% 4.00% 3.00% 1.00% Beijing Shanghai Nanjing China Food Delivery Apps Cities in H1 2015 by Daily Active Users Meituan Ele Baiduwaimai Daojiameishihui Source: TrustData, Aug 2015
  • 46. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 71.60% 30.50% 20.20% 12.90% 12.10% 9.53% 6.44% 100.00% 38.70% 24.80% 16.40% 15.20% 11.69% 10.03% Didi Meituan Ele Dida JD Dianping Jumei Third-party Apps Usage of WeChat Payment in H1 2015 By the number of WeChat payment users By the number of WeChat payent usage Source: TrustData, Aug 2015
  • 47. Copyright © 2015 All rights reservedCIW Visit ChinaInternetWatch.com For more.