Online video - cijfers en toegevoegde waarde
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Korte presentatie voor bijeenkomst SayYeah in Enschede over gebruik online video in communicatie tussen overheid en burger
![Korte introductie ,[object Object],[object Object],[object Object],[object Object],Michiel Holsheimer](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Online video - cijfers en toegevoegde waarde
- 1. Online video De cijfers en toegevoegde waarde
- 10. Aandacht trekken
- 12. Video en sociale netwerken
- 14. En altijd bij de hand Mobiel
- 15. De hype voorbij – handige toepassingen
- 16. Populaire plek om video te bekijken
- 18. Rol van media en video
- 22. Meten = weten
- 23. Contact details Michiel Holsheimer Present Media [email_address] +31 6 51117612 My social live ;-) twitter.com/chielos www.youtube.com/user/Chielos71 www.flickr.com/photos/chielos/ www.linkedin.com/in/michielholsheimer www.last.fm/user/chiel71 www.slideshare.net/chielos www.myspace.com/chielos www.poilog.nl chiel71.hyves.nl Bedankt!
Editor's Notes
- Content Is Still King Conspicuous Consumption of Content Video, Audio, non text based content is becoming easier to author, distribute & consume using the Internet Searchers are looking for this type of information Content in any format is more findable – Google Universal search Presentation of content to the right audience so that they can consume it the right format at the right time. Text based content is prevalent because the internet was designed for researchers working on research papers! We consume non text information everyday and now it is possible using the Internet
- (Viewers convert after watching video.) Users are compelled to take more action once they’ve seen a video. 40% of online viewers click have on related links after viewing video. Also, 40% of viewers have visited a website mentioned in a video. More so than text content, video encourages viewers to further investigate their subject matter. In other words, video is a great conversion tool.
- US schoenen webshop Shoeline.com laat met ruim 1 00 videos zien hoe verschillende schoenen staan aan de voet van een vrouw. Conversie schoot omhoog met 40%
- Relevante verhalen over kanker te zoeken Zelf verhalen toevoegen of aanpassen en doorsturen Direct doneren