Slide deck from the September 10th 2014 Chester County Marketing Group event. Jeff Tincher presented on the changes to Google Search, Google AdWords, Facebook Ads, SEO Trends and Mobile Friendly tips.

1. Back to Digital Marketing
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2. About the Chester County Marketing Group
Chester County Marketing Group is a professional and business networking group in Northern Chester County PA. The group members consist of local Internet Marketing Professionals, Web Developers & Designers, Copywriters, Business Owners and anyone interested in learning more about digital marketing.
There is no upfront cost to “join” the group and we have monthly in-person events, run a Google Hangout OnAirshow, and provide training and workshops on occasion.
Learn more at ChescoMarketing.com
Facebook.com/ChescoMG
Twitter.com/ChescoMarketing
Linkd.in/ChescoLI
Join our Email List
Gplus.to/ChescoMG
YouTube.com/ChescoMarketing
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3. Agenda
Google Search and AdWordschanges
Google Analytics Quick Tips + Dashboards
Changes to Facebook Pages and Ads
Review the Top SEO Ranking Factors of 2014
Tips to Improve YourMobile Site
Attendee Discussions and Q&A
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4. More Search to Google Search
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Improved Search Box WITHIN Search Results
Allows Site Search from Google SERPs
Page owners can implement special Schema.org code to allow this to work for their site
Must have a site-specific search engine running
http://searchenginewatch.com/article/2364033/Google-Launches-Improved-Sitelinks-Search-Box

5. A Few Updates to Google AdWords
Callout Extensions Helped Increase CTR by 221%!
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http://www.ppchero.com/how-callout-extensions-helped-increase-ctr-by-221/
Callout extensions rolled out 9/3; available to all advertisers in a few weeks
Goodbye [Exact Match] and “Phrase Match”, Hello Close Variants!
New Conversion Type: Website Call Conversions
Include code snippet on site to include a Google forwarding number

6. Google AnalyticsQuick Tips
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Create your own custom dashboard or browse the Solutions Gallery at www.google.com/analytics/gallery
Create Segments to visualize specific channels
Use Goals and Events to understand what your web visitors are doing on site!
Connect to e-commerce cart for transaction data analysis

7. Google Analytics & Excel Pivot Tables…
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From this…

8. …are like Peanut Butter & Chocolate
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…to this!

9. Google Dashboards: Ecomm
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10. Google Dashboards: SEO
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11. Analytics Events
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12. What’s new with Facebook?
New Icon for Page Admins to (Finally) Post as Themselves or Page
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13. Facebook Changes Sidebar Ads
Bigger Right-Hand Column ads -3x bigger with the headline and description below the image
Less ads appear on the sidebar
FB says “better CTR” due to increase image size
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Bigger Sidebar Ads > Fewer Ads > More Competition > Higher Costs

14. Facebook Sidebar Ad Examples
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15. Facebook Ad Scheduling
Day-parting for Ads –but there’s a catch!
Must use FB’s Power Editor to manage ad campaigns
Need to use Lifetime Budget instead of a Daily Budget
Pros:
Show your ads to the right people at the right time.
Ads served in your audience’s time zone
Cons:
Only showing to a sub-set of potential buyers
May see a decrease in impressions in your reports
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16. Top SEO Ranking Factors for 2014
Content, content, (quality) content
On-page SEO –Keywords still important! Use in Title, URL, H1, Body copy, etc.
Site Load Speed is important factor
User signals –relationship between rankings and high CTR, low bounce rate and high time-on-site
GOOD Backlinks remain crucial.
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http://searchengineland.com/searchmetrics-released-seo-ranking-factors-2014-content-now-really-king-202756http://www.searchmetrics.com/en/knowledge-base/ranking-factors/

17. Mobile Friendly Tips
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1.Be responsive!
2.Review your site as if you’re using one hand and thumbs to navigate
3.Short and sweet content; reduce clutter with headings and icons
4.Optimize images for mobile
5.Make it easy to find your phone number & contact info
6.Review on ALL devices
Responsiveis a more unified approach to Web development that allows you to create a similar experience for the user no matter how they are accessing the site (desktop, tablet or smartphone),"
Kevin Janosz, COO, RITTA
HTML Code for Mobile Click to Call and Event Tracking:
<a href="tel:8885551212" onClick="ga('send', 'event', 'mobile', 'click to call', '888-555-1212');">888-555-1212</a>

18. Thank you for attending
•Schedule of Workshops/Seminars/Monthly Meetings
•View our other presentations on SlideShare.
Learn more at ChescoMarketing.com
Facebook.com/ChescoMG
Twitter.com/ChescoMarketing
Linkd.in/ChescoLI
Join our Email List
Gplus.to/ChescoMG
YouTube.com/ChescoMarketing
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