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SUCCESSFUL
CAMPAIGNS
7 SEXY Secrets of
5/14/201
4
@SFTech4Good | @ch3ryl
CHERYL // CONTEE
Affiliate of Harvard's Berkman Center for
Internet & Society
The Root 100 list of established and
emerging Black leaders
Huffington Post Top 27 Female Founders
in Tech to Follow on Twitter in 2011
Black Enterprise Top in Tech to Follow on
Twitter in 2011
Fast Company 2010 Most Influential
Women in Tech
5/14/201
4
@SFTech4Good | @ch3ryl
ABOUT US // CLIENTS
5/14/201
4
@SFTech4Good | @ch3ryl
1. BE FUNNY
5/14/201
4
@SFTech4Good | @ch3ryl
5/14/201
4
@SFTech4Good | @ch3ryl
2. USE FACES
5/14/201
4
@SFTech4Good | @ch3ryl
WATER.ORG INSTAGRAM CAMPAIGN
5/14/201
4
@SFTech4Good | @ch3ryl
3. TARGET
5/14/201
4
@SFTech4Good | @ch3ryl
Targeting for Social Impact
"It opens up a new realm of possibilities for online advocacy.
It's definitely a tool I'd recommend. It's changing the
way that we do online advocacy.”
David Norton, Advocacy Manager, SEIU in TechPresident article
Attentive.ly: Personalized, Targeted, Multichannel
Before:
cherylcontee@gmail.com
After:
Attentive.ly: Personalized, Targeted, Multichannel
4. TAP POP CULTURE
5/14/201
4
@SFTech4Good | @ch3ryl
5/14/201
4
Website Redesign
5. HAVE A HEART
5/14/201
4
@SFTech4Good | @ch3ryl
5/14/201
4
@SFTech4Good | @ch3ryl
6. TELL A STORY
5/14/201
4
@SFTech4Good | @ch3ryl
5/14/201
4
Website Redesign
7. STOP
INTEGRATING
YOUR CRM
5/14/201
4
@SFTech4Good | @ch3ryl
5/14/201
4
Website Redesign
5/14/201
4
@SFTech4Good | @ch3ryl
TRENDS // IMPACT THROUGH INNOVATION
Alignment =
Social innovation
connected to your audience
creates change more
rapidly.
5/14/201
4
@SFTech4Good | @ch3ryl
WHY IT MATTERS // CHANGE THE WORLD
“I started out with a dream to make a
star in a jar, and I ended up … making
things that I think can change the
world.”
— Taylor Wilson (teenage nuclear scientist)
5/14/201
4
@SFTech4Good | @ch3ryl
5/14/201
4
Website Redesign
cheryl@fissionstragy.com
cheryl@attentive.ly
@ch3ryl
5/14/201
4
@SFTech4Good | @ch3ryl

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SF Tech 4 Good - 7 Sexy Secrets of Successful Campaigns + How to Stop Integrating Your CRM