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@itscherjones 2013 Innoversity Summit Wild How ABC's #Scandal used Social Media to Own Thursday Night TV

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@itscherjones 2013 Innoversity Summit Wild Wild Digital West SessionCher JonesSocial Media Speaker &Trainer, Socially ActiveCher is an accomplished corporate communications and PRprofessional with 15 years of experience. She has workedwith several leading Canadian companies and for one of thelargest municipal governments in Canada. Through hercompany Socially Active, she provides fun and highlyengaging social media training workshops, coachingsessions, talks and keynotes. Cher helps businesses andorganizations educate their employees with the knowledgeneeded to participate responsibly, effectively andstrategically online. She`s often invited to share her socialmedia knowledge and experience at conventions, corprateevents and on industry panels.For more information:www.sociallyactive.catraining@sociallyactive.caMeet the presenter

Veröffentlicht in: Unterhaltung & Humor, Business, Technologie
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  • @simplify360 for sure!

    There will always be ways to work the system. (kind of like buying likes, followers, views and subscribers) However, even if there are people trying to manipulate the system, real conversations will continue to happen. Especially when they are talking about an awesome product, service or in this case, show.

    What @ScandalABC did so well was encourage and support the community that was already building itself and turn the show into a not-to-be missed event. They were able to steer the conversation with hashtags and influence the conversation by sharing insider information, ask good questions that lead to great conversations and finally be a valued member of the conversation through key representatives from the production and the network.

    You can't beat authenticity when it comes online communities and my 'white' hat goes off to the ABC folks.

    -Cher
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  • Great presentation.

    A quick question: with too many marketers trying to get trending, do you see this trend becoming a problem in future?
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