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Shonda, the cast & crew tweeted

Veröffentlicht in: Unterhaltung & Humor, Business, Technologie
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  • @simplify360 for sure!

    There will always be ways to work the system. (kind of like buying likes, followers, views and subscribers) However, even if there are people trying to manipulate the system, real conversations will continue to happen. Especially when they are talking about an awesome product, service or in this case, show.

    What @ScandalABC did so well was encourage and support the community that was already building itself and turn the show into a not-to-be missed event. They were able to steer the conversation with hashtags and influence the conversation by sharing insider information, ask good questions that lead to great conversations and finally be a valued member of the conversation through key representatives from the production and the network.

    You can't beat authenticity when it comes online communities and my 'white' hat goes off to the ABC folks.

    -Cher
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  • Great presentation.

    A quick question: with too many marketers trying to get trending, do you see this trend becoming a problem in future?
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