How to create an opportunity-ready personal brand powered by social media What if some­one Googles your name RIGHT NOW? What will they find? Does your online per­sonal brand show­case your awe­some­ness? For most peo­ple the answer is no, and that’s a prob­lem. In this ses­sion, Social Media Trainer, Cher Jones will help your rock your online world with some pow­er­ful tips, tools and tricks to make sure your per­sonal brand is ready for the oppor­tu­ni­ties that prac­ti­cally have your name on it!

1. I’ve got 99 problems but
MY BRAND
AIN’T ONE!
How to create an opportunity-ready personal brand powered by social media.
Presented by Cher Jones, Social Media Trainer & Speaker

2. You may be thinking…

3. My first memorable brand experience

4. This feels much better!

5. Branding is a feeling
I guess I got my swagger
back…
-Jay Z, Otis

6. We all need to brand ourselves
#PersonalBranding

7. FACT: You’ve been Googled
Oh c’mon you Google others too!

8. Your Goal: Influence & align perception

9. Online personal branding in four steps
Personal branding process

10. Online personal branding in four steps
Personal branding process
DEFINE

11. Online personal branding in four steps
Personal branding process
DEFINE AUDIT

12. Online personal branding in four steps
Personal branding process
DEFINE AUDIT CREATE

13. Online personal branding in four steps
Personal branding process
DEFINE AUDIT CREATE ENGAGE

14. DEFINE your brand
“I’m not a businessman
I’m a business, man.”
-Jay-Z, Diamond from Sierra Leone (Remix)

15. You’ve got to ask a lot of questions
Before you start, ask yourself…
Here are just a few

16. Ask yourself
What do I bring to
the table?

17. Ask people you trust
What do you think
of me ?

18. This answer will drive your efforts
What are my goals?

19. Who do you need to connect with
How can I help them?

20. Knowing is half the battle!

21. AUDIT your current brand
“I ain’t pass the bar but I know a
little bit. Enough that you won’t
illegally search my…” -Jay-Z, 99 Problems

22. Start with a search
• Your name
• Name, city
• Your email address(es)
• Old usernames
• Go back at least 10 pages
• Check images too!

23. Go through your social media accounts
Delete Negative
•old accounts
•pictures
•comments
•posts
•videos
•applications/games
•groups
•contacts/friends

24. Use reppler.com to monitor your brand
www.sociallyactive.ca

25. Review your privacy settings
www.sociallyactive.ca

26. CREATE a brand that sells you
Photo shoot fresh, looking like wealth.
I'm 'bout to call the paparazzi
on myself
- Jay-Z, Otis

27. Personal Profiles and Book Shopping

28. Use your keywords in your profile

29. Go deeper
Links
Detailed summary
Suggest action

30. Profile Snapshot
Picture + Headline + Location + Links= Click Magnet

31. “Allow me to re-introduce myself.
My name is HOV”
-Public Service Announcement

32. Linkedin is a must
Linkedin
sociallyactive.ca
www.sociallyactive.ca

33. Other networks? Fish where the fish are!

34. Don’t get too caught with new & shiny social
“I don’t got the bright watch,
I got the right watch”
-30 Something

35. Own the house your content lives in

36. What’s your bait? Valuable content!
Source: SmartInsights.com

37. ENGAGE and connect with others

38. sociallyactive.ca
Don’t be standard
Your headline should sell you
www.sociallyactive.ca

39. Be authentic

40. Grow the relationship
www.sociallyactive.ca

41. RECAP
Personal branding process
DEFINE AUDIT CREATE ENGAGE

42. Remember: Your brand will change
“Used to rock a throwback,
ballin’ on the corner. Now I rock
a teller suit looking like a owner”
-Jay Z- On to the Next One

43. Questions?

44. Did you like what your heard?
Give lots of advice
Let’s connect!
www.sociallyactive.ca

45. I’ve got 99 problems but
MY BRAND
AIN’T ONE!
Thank you