1. Feedback from peers
“Thanks so much for your response. Very well done!
I like the competitive forces model and the broad factor analysis
which are models that other students have not really discussed.
All of these models can add value. The important thing if the
company has the resources in an ideal world is perhaps use both
models or multiple models.
If you know anything about research if you do different types of
research focused on the same topic and come up with the same
answers then you know you've done a good job!”
__________________________
“Great post, I enjoyed reading about the competitive forces
model and the broad factors analysis. I agree with you that this
is a great tool to use to include the internal and external factors.
Politics should certainly be understood before entering into a
foreign country and setting up camp. Learning about the macro-
environmental factors would indeed need to be known to
understand the impact of the environmental surroundings of
where you would intend to expand globally (Corporate Finance
Institute, 2021).
The competitive forces model is also extremely pertinent as you
mention. Knowing the competition and the current market is
crucial to the success of the organization. I appreciate that you
talk about how difficult entry gives you a competitive
advantage. I don't know if I understood that before, but you
make a very good point in that regard. So with the difficult
entry the contract agreement, is longer and there are better
benefits offered? “
__________________________
PEER Discussion post

2. After reviewing the response of Deborah, I also collaborate with
her opinion that there are still more positive ideas that can lead
to improvements in the global market planning strategies. The
adoption of technology can lead to various promotions in
conjunction with the local production at the international
business. Different decisions made by the stakeholders are
mostly triggered by the level of competition that exists on the
organization's premises. Moreover, the present-day global
competition entails some aspects which evaluate the market
share. On most occasions, several organization strategies,
including the multinational rivals, do not differ looking at the
approaches, productivity, and experience.
Following the previous meeting with Deborah, I learned various
aspects which as a team, we should all bear in mind, and these
aspects entail the most suitable approaches concerning the
movement in connection with more formal analysis (Harrison,
Freitas, Drinnan, Campos, Masci, di Maria & Whitaker, 2019).
With the traditional analysis approaches, one can better
understand because the visual elements pictorial are always
running in one's mind. Although the formal analysis aspect
takes much or longer time to express certain information, it
provides evaluations and definitions which don't require clerical
explanations (Turkmen, den Hartog, Ranise, & Zannone, 2017).
Following the Tiffany and mike suggestion and responses, the
aspect of outlining is making the residents of the surroundings
discover the great potential that exists within the locality. Just
like the teachers do while teaching, one has to take a life
assessment and, on most occasions, try to bridge the gap
between the producer and the consumer while approaching a
new business idea. Also, select the most appropriate tools that
shall work towards the global strategy. While doing so, it's
always recommended to differentiate between worldwide
enterprise and international competition.
As the discussion proceeded, mike intervened by encouraging
the congregation to consider the evaluation methodologies that
will occur while analyzing because this aspect impacts the

3. result. Following my objectives, I think that is a great point that
mike highlighted because there also reasons for selecting the
necessary tools. There are various types of business analysis
tools that can generally help a business apprehend the global
economic environment under the basis of the requirements. For
instance, like in our case, there is a necessity to make effective
utilization of the PESTLE analysis and Porter's Five forces,
giving a business the best opportunities to succeed in the market
(Silinevicha & Kalinina, 2017). According to my point of view,
these are the best ways to analyze the market because, at the
present-day reputation of the global economy, the thrust for
globalization in various regions may contain the potential to
generate higher revenue rates based on business investments.
For effective application of the PESTLE and Porter's Five
Forces, the major aspects of concern shall be covered and
evaluated following the PESTLE and PEST approaches. They
can be most applicable during the implementation or launching
of a new product service that may have a high demand on the
market.
1. How did plantation crops and the slavery system change
between 1800 and 1860? Why did these changes occur?
Running Head: GLOBAL MARKETING PLAN
1
GLOBAL MARKETING PLAN
5

4. GLOBAL MARKETING PLAN
Institution:
Student’s name:
Date:
When done right, global marketing plan has enormous benefits
to a company as it is able to give the company a strong
competitive advantage as well as improve the effectiveness of
its products or services. To do it right, there are necessary tools
that are needed. These tools are significant to coordinate an
analysis of the industry and competitors in order to know the
competitive effectual of an industry. There are numerous tools
that best fit this purpose. They include Competitive Forces
Model (Porter’s 5 Forces), Broad Factors Analysis (PEST
Analysis) and SWOT Analysis.
Competitive Forces Model also known as Porter’s 5 Forces is an
important tool which gives an accurate hunch about the industry
as well as making the analysis easier. This tool deals with threat
of potential entrants, intensity of the industry rivalry,
bargaining power of suppliers, threat of substitute goods or
services, and bargaining power of buyers. The other tool of
Broad Factors Analysis also known as PEST Analysis is
significant when analyzing the external environment of the
industry. Majorly, it deals with four components which include
Economic. Political, technological and social component.
SWOT Analysis entails of Strengths, Weaknesses, Opportunities
and Threats of a company which are significant in assessing the
company’s environment be it internal or external.
Competitive Forces Model is an important tool to analyze the
market because of its key components (Baburaj &Narayanan,
2016). For example, it is necessary to know who the other
participants in a given market are in order to know the level of
competition the industry will face. If a certain goods are not
differentiated, competition intensity will always be high. It is

5. also significant for a company to know the ease of entering the
market. Difficult entry gives the company enjoying the
competitive advantage more benefits for longer periods
compared to an easy entry. Small number of suppliers gives the
suppliers a higher bargaining power than the firms in
production. It is necessary to find out the supplier producer
equation before entering a market. Additionally it is also
important to know the bargaining powers of buyers. Fewer
customers in the market means they have more power in the
market and they can negotiate lower prices which might end up
being a threat to the company’s revenue.
Broad Factors Analysis is also the best tool to analyze the
market as it offers a different framework in its analysis. Internal
and external variables such as political, economic, technological
and social variables are important in analyzing industry and
competitors. For example it is crucial to know the regulatory
environment of a certain industry before a company enters that
market. What are the barriers of trade surrounding that
industry? How often do changes in government regulations
occur? How are the tax policies and employment laws be like?
These are significant political questions that a firm must
analyze before entering the global market (Corporate Finance
Institute, 2020). On the other hand it is also crucial to know the
inflation rates, interest rates, GDP growth rates, foreign
exchange rates, education level, population growth, age cohort
changes, scientific advances, emerging technologies, research
development investment, and diffusion of technologies in order
to analyze economic factors, social-demographic factors and
technological changes respectively.
To use these tools, the company will identify the position it is
before indulging in the market at hand. Identifying its key
strength will help identify the best way it will compete with
other participants in the market. The company needs to
differentiate its products and services before entering the
market in order to have a competitive advantage with other
similar products and services in the market. It would be better

6. for the company to go for market with difficult entries. For
instance, after its entry, with differentiated products at hand,
the company would gain a niche in the market thus elevating its
competitive advantage for longer periods before another
competitor enters and acquire a niche in the market. The
company can as well acquire a hold on the operations of the
industry by shaping its supply and production operations. The
company can have its own supplier therefore attaining a higher
bargaining power on supply therefore cutting its production
costs enabling it to field lower prices to its buyers. On the other
hand, it is necessary for the company to keep in mind that
industry analysis is somewhat subjective since the outcome is
not always a success. Political changes, economic changes and
technological changes should be at the core in decision making
as they are subject to fluctuations as illustrated by Broad
Factors Analysis tool (Wibowo, 2019).
References
Baburaj, Y., & Narayanan, V. K. (2016). Five forces
framework. The Palgrave Encyclopedia of Strategic
Management, 1-7. https://doi.org/10.1057/978-1-349-94848-
2_632-1
Corporate Finance Institute. (2020, July 9). Industry analysis -
Top 3 methods to assess and analyze an
industry. https://corporatefinanceinstitute.com/resources/knowle
dge/strategy/industry-analysis-methods/
Wibowo, Y. G. (2019). Bahan ajar (SWOT
analysis). https://doi.org/10.31227/osf.io/ckgpr