Gems Protocol is a decentralized marketplace for microtasks powered by Ethereum that aims to remove barriers faced by workers and requesters on centralized platforms. It has the potential to unlock a large pool of miners in Asia by not requiring bank accounts and offering better pay than minimum wages. An open-source model and focus on the positive socioeconomic impacts of microwork position Gems to capitalize on the growing global market opportunity estimated to reach $25 billion by 2020.

1. Gems Protocol
Decentralized Mechanical Turk
powered by Ethereum

2. ✓ Gems and the microwork marketplace
✓ The growing importance of Asia
✓ What’s next for Gems
2

3. 3
What are
micro tasks
What makes
Gems
different?
Micro tasks are tasks or projects that can be completed or
seconds in minutes. Tasks typically require basic
numeracy or literacy skills and workers are paid small
amounts of money for each task.
The Gems Protocol removes socioeconomic barriers that
exist in centralized alternatives and enables anyone to tap
into micro task workers without worrying about verification,
trust, or payments
What is Gems?
Gems is a protocol for contracting workers to perform micro tasks

4. Overview of largest
microwork operators
Model of work • Forced repetition across 5 – 15 workers
to generate consensus-driven results
• Same as Mturk
Fees • > 40% of fees paid to workers • Onboarding fee of US$3,000
• Annual subscription fee of US$1,500
• 15% of fees paid to workers
Workers’ earnings • < US$5 per hour • US$1 – 3 per hour
Payment modes • Bank accounts and checks
• Gift certificates
• Paypal, Payza
• Ebay, Amazon or Facebook credit
Onboarding process for
workers
• Invasive and unreliable with consistent
rejections
• Slowed down further by need to verify
bank accounts
• Same as Mturk
Impetus for change
The inefficiencies of existing online platform operators are restricting the
growth of the overall microwork marketplace
Source: Gems white paper, company websites, third party forums
Inefficient operating models, high fee structure and barriers to entry
plague the current players

5. Impetus for change
Current account restrictions are so oppressive that a secondary market for
registered IDs has emerged
Source: Locanto online portal
• Approval process for Mturk
accounts is both slow and
unreliable
• Third party classified
advertisement looking to
purchase approved Amazon
Mturk IDs
• Not the only example of hungry
users looking to purchase a
verified account
• Severely restricts the supply on
the Mturk platform
Posted in
late 2017
Rs. 7000 is
~US$110
Particularly prevalent in
developing markets

6. Large % of
fees paid to
platform
Small % of
fees paid to
provider
Changing the microwork value chain
The Gems platform improves both supply and demand side economics
through disintermediation
Source: Gems Protocol white paper
Gems protocol microwork value chain
Clients
Payment
intermediary
(e.g. Paypal,
Amazon,)
Microwork
platform
(Mturk,
Crowdflower)
Workers
Clients pay
more for
microwork
Small
payment for
workers
Clients
Workers
Clients pay
less for
microwork
Most of
payment for
workers
Gems
platform
Minimal gas
cost of
Ethereum
Current microwork value chain

7. Gems protocol functionality
The Gems protocol and platform is a step-change in the global online
microtask marketplace
Source: Gems white paper
Core functionality of Gems protocol
Gems core
microtask
platform
Miner and verifier
model with
staking
Miner / requester
trust scoring
Ethereum
powered payment
structure
Open sourced
modules
Matching of
demand and
supply for
microtasks
Reliable ecosystem of participants, from
requesters to verifiers to miners
Secure and
efficient
payments, no fees
and bank
accounts
Customized
interfaces for
specific tasks
Gems’ core functionality alleviates many shortcomings seen on incumbent
platforms and has the potential to accelerate growth of the overall sector

8. 8
✓ Gems and the microwork marketplace
✓ The growing importance of Asia
✓ What’s next for Gems

9. The Asia opportunity
We believe that the Asian market represents a huge opportunity for Gems
9Source: Internet World Stats, The World Bank Global Findex Database
Over the years, Asia has rapidly caught up the rest of the world in
connectivity to the online marketplace
45%
40%39%
34%
29%28%
24%
22%20%
55%54%53%
48%
45%
43%
38%38%
35%
2009 201220112010 2013 2014 2016 20172015
Asia Rest of World
Internet penetration
Percentage

10. The Asia opportunity
Asia’s current base of internet users presents a large supply of potential
miners
10Source: World Internet Stats
22%
22%
23%
25%
28%
32%
34%
35%
45%
49%
50%
50%
53%
56%
67%
75%
79%
81%
Brunei
Malaysia
China
Uzbekistan
Indonesia
Mongolia
Singapore
Cambodia
Bhutan
26%
Timor-Leste
Sri Lanka
Laos
India
Kyrgystan
Philippines
Myanmar
Pakistan
Vietnam
42%
Bangladesh
58
Nepal
1,9471,938
Asia Rest of World
Many Asian countries still operate below global internet penetration levels,
leaving ample room for further growth
Number of internet users
Millions
Internet penetration by Country
Percentage

11. The Asia opportunity
Despite increasing connectivity to the online marketplace, minimum wages
have lagged behind more developed countries
11Source: OECD Wage Data
0.300.480.64
0.870.931.061.12
7.25
?
GemsU.S. VietnamMalaysia ChinaThailandPhilippines Indonesia
0.8
India
Superior hourly wages offered by the Gems platform serve as ample
incentive for the pool of Asian miners
Average minimum wage
USD per hour

12. The Asia opportunity
Internet penetration still far exceeds financial inclusion in many key Asian
markets
12Source: Internet World Stats, The World Bank Global Findex Database
31%31%
78%
36%
67%
56%
84%
50%
Indonesia Thailand VietnamPhilippines
Internet PenetrationFinancial Inclusion
Incumbent platforms requiring formal bank accounts have been ineffective
in capturing the Asian market
Financial inclusion versus internet penetration
Percentage

13. Addressing the Asian market
Gems should target early adoption in the Asian marketplace, which can
provide a deep miner base and will also drive future demand
Local language
support
Market-specific
outreach efforts
Local
partnerships
Demand
sourcing
• English remains the main language of the internet and, by extension, microwork
portals, but local language support is still a powerful tool to spur adoption
• Translation of more common client requests to main Asian languages can
be built in as UI UX modules on the Gems platform
• Key miner pool markets can be identified and targeted marketing efforts
coordinated in-market to drive awareness and adoption
• Similar approach to what Mturk did in India, which achieved good traction but
was continuously riddled by difficulty in sign-ups due to bank account validation
• Formal partnership with local partners (e.g. charitable foundations) can provide
a key distribution channel and expand Gems’ pool of miners in Asia
• Partners can provide miners in developing markets with support in initial
staking and the exchange of Gems tokens back to fiat for usage
• As Asian markets continue to develop, the domestic demand for microwork
will likely grow at an accelerated pace
• The decentralised nature of the Gems protocol facilitates capture of this
latent demand, especially with an established local miner pool

14. 14
✓ Gems and the microwork marketplace
✓ The growing importance of Asia
✓ What’s next for Gems

15. © Oliver Wyman
Expansion of the microwork sector
Gems makes microwork accessible and efficient to a larger pool of
participants, further solidifying the positive impact of the sector
Improving worker
skills
• Workers only develop right skills with
the correct complexity of tasks
• Some basic skills required to start
• Improved technical skills (e.g. basic
IT proficiency and Internet literacy)
• Soft skills (e.g. professional
etiquette, online communication)
Positive impact
Potential challenges
Supplementing regular
income
• Payments made to workers must be
substantial enough to merit the effort
and time spent (not an issue with
Gems)
• ~50% of workers view microwork
platforms as useful supplementary
income, similar to Uber
• Flexible schedule and tasks allows
completion outside normal
employment
Positive impact
Potential challenges
Alleviating impact of
strife
• Converting Gems tokens into usable
fiat requires financial infrastructure
that may not easily accessible
• Digital microwork has vast potential
as a means of alleviating wartime
poverty
• Restrictions on physical movement
limit employment opportunities, but
microwork can still be accessed
Positive impact
Potential challenges

16. Leveraging the Gems platform
Unique staking mechanism will allow requesters to reliably find miners with
verified specialty skill sets to take on tasks of higher complexity
16Source: World Bank Group: The global opportunity in online outsourcing
Low Complexity Medium Complexity High Complexity
Sign up websites
Search + Click
Bookmark Webpages
Watch Videos
Vote
Download app + Install
Post Tweets
Post comments on Blogs/Websites/Forums
Write a Review
Data Entry and Administrative Support
Translation & Languages
Write an Article
Sales & Marketing
Design & Multimedia
Writing & Content
Product Sourcing & Manufacturing
Customer Service
Web & Software Development
Network & Information Systems
Engineering & Science
Business, Accounting, HR & Legal
Increasing Gems trust score
Limitation of conventional platform

17. 17Source: World Bank Study
Social and economic benefits of Gems
The less restrictive Gems Protocol can provide critical access to work,
meaningfully improving the lives of
Providing access
to digital work
Improving
standard of
living
Interviews and
focus groups with
Kenyan and
Nigerian workers
confirm that the
income generated
through other
microwork
marketplaces often
spent on shelter,
nutrition,
education, and
supporting
other family
members
In places like
Palestine, where
unemployment
reaches 30% and
movement is
violently restricted
by checkpoints,
borders, and
military zones,
work in the digital
realm helps
overcome these
obstacles

18. © Oliver Wyman
Open sourced UI UX modules
An open source UI UX community provides huge potential for future module
development and is a key long-term differentiator for Gems
1 2 3 4
Open
source
UI / UX
Network effects
• Amplifying the
network effects of
Gems clients
• Further reduces
barriers to innovation
compared to close
source models
Collaboration
• Early engagement
with clients, creating
better UI UX results
for the platform
• Opportunity for users
to shape the product,
e.g. self pruning
feature list
Sustainability
• Fostering of a strong
community for the
Gems protocol
• Feedback loop of
community input for
ongoing tweaks
Freedom
• Clients will have
greater degree of
freedom to tailor the
platform to their
needs
• Much improved
flexibility and wider
breadth of tasks on
Gems platform

19. Capturing a growing market
Gems is well positioned to capitalize on an exploding market opportunity
19
4.8
2.72.1
3.6
2018
25.0
20162013
+51%
+32%
2014 202020192015 2017
Industry experts forecast that the industry will reach $10 - $25bn by 2020
Revenue
USD billions

20. Gems: Summary
Potential in Asian markets and growth opportunity underpinned by positive
socio-economic impact
20
Gems
Protocol
• Large and growing pool of
untapped miners
• Heavily incentivized user
base
• Market characteristics limit
conventional platforms and
enable the Gems Protocol
• Allows workers to develop
basic technical and soft
skills
• Improves quality
of lives through
supplemental
income
• Alleviating warfare
poverty
• Potential to tackle
higher complexity tasks
• Open source UI/UX
allows users to shape
their own product
• Positioned to tap into
rapidly growing market