The document discusses the importance of the Gort Cloud, highlighting how it creates brand positioning, enforces credibility, and is technologically driven and fluidly expanding. It also lists the top 10 reasons why the power of the Gort is important, including the importance of honesty, convenience, appearance, cost savings, and keeping messages simple.

6. Why the Gort Cloud
Matters
• Creates brand positioning
• Enforces credibility
• Fluid and expanding
• Technologically driven

8. TOP
10

9. #1
Honesty isn’t only
the best policy ……..
it’s the only policy.

10. #2
Green is not the primary driver
of choice. For most products,
it’s just icing on the cake.

11. #3
Price and performance
really are important.

12. #4
Green consumers are not a
demographic, but a
psychographic. It’s a way of
thinking.

13. #5
The power of
convenience.

14. #6
It’s easier to speak to the
choir…..

15. #7
…… and easier still if the
product looks as green
as it claims.

16. #8
The fear factor.

17. #9
It’s what you don’t pay
for that may count most.

18. #10
K.I.S.S.

20. The
Power of
the Gort