MAHA cement company Analysis

1. CEMENT INDUSTRY
PRESENTED BY :
Ch Balaji
Reg. No : 14331E0015

2.  In fact, China produces more
cement than the REST OF THE
WORLD Combined.
 Indeed, India’s
bigger than the
remaining 9 of these
And China’s four times
India!

3. MAHA CEMENT

4.  My Home Industries Pvt. Ltd,
manufacturer of world-class
MAHA cements.
 CHAIRMAN
of MHIP

5.  Key points:
 MAHA cement has various Brands under its Name & All the
products Surpass the standards BIS (Bureau of Indian
Standards).
 MHIPL has a joint venture with CRH Plc Ireland.
 MHIPL has grown from an annual capacity of 0.2 million
tonnes to a staggering 8.4 million tonnes within a short span of
15 years.
 Recently, the company has also forayed into international
markets by supplying cement and clinker to Sri Lanka and
Bangladesh.

6.  VISION:
“ To develop solutions that make “living better”, be it through
Construction of “World Class” Living and Manufacturing
products like quality Cement to build Dream Homes”
 MAJOR COMPETITORS FOR MAHA
CEMENT:

7.  MAHA CEMENT COMPANY AWARDS:
 In recognition of its quality drive, MHIL has been awarded the ISO
9001-2008, ISO 14001- 2004 and OHSAS 18001-2007 certifications.
 14th Annual Greentech Environment Award 2013- Gold Category in
Cement Sector for outstanding achievement in Environmental
Management.
 MHIPL has been bestowed with prestigious national awards for
initiatives taken up in the fields of quality, reliability, energy efficiency
and alternative fuel.
All these 3 Mines., were commended
with numerous awards in various
categories during the safety week
celebration during the period 25th Nov’13
to 30th Nov’13.

8.  SWOT ANALYSIS:
STRENGTHS:
 Better quality and Goodwill in the Market.
 Timely available of products, less price and better packaging.
WEAKNESS:
 Great need of strategic way for promotion and Advertisement for both dealer and
customer.
OPPURTUNITIES:
 Strong infrastructure requirement for the development of the country and the country
is developing in the utter pace.
 Institutional market like corporate and government offices, school society complexes
are growing in large scale, which will increase the requirement.
THREATS:
 Other brands like Birla samrat and Birla Gold provide maximum profit to the
both customare as well as to the retailers. It was found from my survey that ACC
max. Market share is due to brand Loyality. Dealers expect more margin and gift to
sell of the cement.

9. SUGGESTIONS:
 They Should Extend their Distribution Channel.
 Increase Production Capacity.
 Organise Meetings & Conferences with Contractors.
 Strong Advertisement.

10.  Profit & Loss account of MAHA
Cements:

11.  Social Initiatives By MHIPL:
o Community Development Impacting Over 1 Lakh People in 100+ Villages.
o Towards Sustainable development, More than 100 villages around its
operations through livelihood generation, rural infrastructure, literacy,
women’s empowerment
 EDUCATION & HEALTH:
o Every year cash awards are given to the meritorious students of Govt.
Schools in the nearby villages.
o Supporting mid-day meal programmes.
o Organizing Health Check-up camps for villagers & providing free of cost
medicines.
o Providing safe drinking water RO facilities.
 COMPANY
SERVICES:

12.  CONCLUSION:
• Customares are well Aware about the brand.
• The Most of the Market of Dist. VZM is BIRLA , ULTRATECH ,
AMBUJA , JK & MAHA.
• Mason , Contractor & Engineer play the major role in purchasing of
Cement.
• Introduction of new attractive incentive schemes can bring new
dealers & retailers for MAHA cement.