Presentation about handling the public records aspect of social media use in government agencies

1. Social Media & Transparency
Carol A. Spencer
Web Manager, County of Morris NJ
Treasurer, National Assoc of Gov’t Webmasters
GMIS Conference
April 6, 2011

2. Getting Social
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2 billion Google searches daily (2009)
2.5 million Wikipedia articles in English
Video (12/2009)
• 67.3 million videos viewed
• US: 5.1 billion views; 187 per viewer on average
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Video (12/2010) – 179 million viewers/month in 2010
• 88.6 million videos viewed
• US: 5.8 billion views; 201 per viewer on average
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Twitter passed the NY Times in visitors in April ‘09
900,000 new blog posts every 24 hours
153M unique Facebook visitors in the US in Dec ‘10
Wall Street Journal US daily print circulation: 1.67M
Wall Street Journal online monthly visitors: 20M
Source: wsj.com, comscore.com, pewresearch.com

3. Getting Social & Going Mobile
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75% of the world accesses the web through a phone
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77.3% of the US population has internet access
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43% are on Facebook, 49% in NJ.
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Newspaper ad revenue was down almost 65% from 2003 to
2009. Google delivered 1 trillion ads in 2010.
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In November, digital books outsold paper books.
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There are over 100 billion active domain names today.
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In December, there were 63.2M US smartphone subscribers
– 47% use mobile media
– Twitter & FB had a 71% & 121% increase in mobile usage

4. Sharing Information in the Social
Space

5. The Big Names for Government
Facebook
Flickr
Twitter
RSS Feed
Blogger
YouTube
And some new ones….
Scribd.com
UStream.tv

6. Facebook - FREE
Facebook is a Social Network
• Post status (notices) with links to details
on a website
• Notify fans about events or meetings
• Business pages get “liked”
• Fans can comment on anything
• Get a “vanity URL” after 25 “likes”
• Facebook.com/MorrisCountyNJ

8. Twitter - FREE
Twitter is a Micro-blog
• 140 character limit
• Sign up and “follow” others who post
• Tweet meetings, road closures, reports,
budgets, safety information and more.
• Include links to details on the web
• Send / receive via web or mobile device
• Followers share by re-tweeting
• Twitter.com/MorrisCountyNJ

9. Twitter Tools
• Tweetdeck.com
(follow multiple Twitter accounts and Facebook)
• Hootsuite.com
(schedule tweets for later, team members)
• Tweetake.com
(backup Twitter)
• Backupify.com
(backup Twitter, blogs, Facebook & more)
• Yoono.com
(follow multiple social accounts at once)
• Mashable.com
(tons of twitter / social media information)

11. Flickr - FREE
Flickr is a photo sharing site
• Upload digital photos
• Create sets of related photos
• Tag photos with people’s names or
event details
• Produce slideshows
• Share via email or website embed
• Allow citizen upload (approval)
• Find others’ photos and stock photos
• Flickr.com/MorrisCountyNJ

14. YouTube - FREE
YouTube provides a video channel
• Approved government channel removes
usual 10 minute or 1 gig limit
• Record with digital camera
• Embed in a website or FB
• Your message unfiltered
• Internet is a visual medium. Use it.
• YouTube.com/MorrisCountyNJ
• MorrisMinutes

17. Scribd - FREE
Scribd is a document sharing site
• Upload (publish) documents
• Read without an account
• With an account: comment, download,
rate, print
• Readers share via FB, Twitter, email or
embed in a website
• Supported formats: pdf, ppt, doc, xls
• Scribd.com/MorrisCountyNJ

19. RSS Feeds - FREE
An RSS Feed is a subscription.
• When new information is added to a webpage,
it is sent to subscribers instantly.
• Subscribers don’t have to keep visiting a
website to get information.
• Subscribers decide what information they want
to receive and where they want it delivered.
• You know your information is being read.

21. Blogger - FREE
A Blog is a Journal.
• Blogging tells a story.
• Allowing comments is optional.
• Commenting promotes trust and
communicates openness.
• Blogs can contain photos or videos.
• Blogs can include links to FB or
other sites.
• Readers feel involved, connected

22. Blogs: Conversations w/
Constituents
It’s okay for government to blog. The Federal Government has over 100.

23. UStream.tv - FREE
UStream.tv streams live video
• Live, interactive broadcast platform
• High quality allows graphic overlays,
polls, invited co-hosts
• Viewers can personally interact with
whomever is broadcasting
• Broadcast to viewer AND viewer to
viewer interaction
• UStream.tv/MorrisCountyNJ
(not live yet)

24. Government Focused Resources
NAGW.org:
National Association of Government Webmasters
Members receive listserv access, free webinars,
National Conference discounts
GovLoop.com:
Social Network for government employees
USA.gov:
list of Federal blogs, widgets, and more
WebContent.gov & HowTo.gov:
lots of information about social media and
government
How-tos
YouTube.com
MorrisCountyNJ.gov/learning20

25. Don’t Reinvent the Wheel
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National Association of Government
Webmasters (NAGW.org)
– Membership $75 annually
– Listserv
– Resource Library / Free webinars
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Social Media Subcouncil
(govsocmed.pbworks.com)
– Government Web Managers Wiki
– Best Practices
– Metrics, Policies
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Government Web Professionals of NJ
– GoWProNJ.net
– Bi-monthly, 1st Friday meetings

26. Contact Information
Morris County NJ
Website MorrisCountyNJ.gov
Twitter Twitter.com/MorrisCountyNJ
Facebook Facebook.com/MorrisCountyNJ
YouTube YouTube.com/MorrisCountyNJ
Scribd Scribd.com/MorrisCountyNJ
Email CSpencer@co.Morris.NJ.US
National Association of Government Webmasters
Website NAGW.org
Twitter Twitter.com/NAGW
Facebook Facebook.com/NAGW.org
GovLoop Govloop.com/group/NAGW
Email Treasurer@NAGW.org

27. Social Media & Transparency
Carol A. Spencer
Web Manager, County of Morris NJ
Treasurer, National Assoc of Gov’t Webmasters
GMIS Conference
April 6, 2011