Basic information about hyperlocal marketing.

1. HYPERLOCAL MARKETING

2. WHAT IS HYPERLOCAL MARKETING?
 Hyper Local marketing means businesses can advertise their message/content to a
very specific targeted customers based on the customer’s specific locations. The
location is gathered by using technology inputs like GPS on smartphones.
 It is a new way of advertising within a specific geographic boundary using
innovative advertising technology.
 For businesses, this advertising very close to home—including within walking
distance. It targets the local community.

3. How Does Hyperlocal Marketing Work?
 When a person uses an app on their smartphone, the app may ask for permission to
access the location data of the phone. For dating apps such as Tinder, the app is
essentially unusable if you do not accept.
 Once the individual accepts the terms for using the application they allow their location
data to be logged. Their location will be passed to the ad network or ad exchange that
can sell the ad space with location information to many other channels.

4. How Is Hyperlocal Marketing Used?
Geo Fencing
Geo-Fencing
allows an
advertiser to select
a specific area
from which they
need new
customers and the
technology will
only target their
ads to people
within that area in
real time.
Retargeting
If a potential
customer has shown
interest in a
business’s product or
service, they can be
retargeted at a later
stage with a
promotional offer
that would bring
renewed engagement
from the customer.
Contextual
• Location Based
• Demographic
• Audience Data

5. BENEFITS
 It is a powerful way build relationships with your prospects, to show relevance with
their interests and tastes on a much deeper level.
 Hyperlocal is heavily reliant on smartphones which also enables advertisers to diversify
and broaden their mobile advertising campaigns.
 It is a perfect way for them to connect and to appeal to
their very specific local consumers.
 Economical way to advertise to the right audience.

6. Conclusion
Hyper Local Advertising is a new way of advertising within a specific geographic
boundary using innovative advertising technology. Hyper Local Advertising will
open up the digital advertising market to all businesses by allowing them to
target the right users at the right time. Businesses can choose their target
audience within the specific radius around their business area.