Simple Steps to an Integrated Digital Marketing Strategy

2. ©2021 Sky CRM Pte Ltd | Digital Marketing 101 Webinar Charmaine Lee Chief Digital Marketing Officer Sky Digital Agency A little about me… Founded in 2010 Rebranded in 2014 Founded in 2015 Associate Adult Educator 2 digital marketing courses Trainer in Instagram, YouTube and Email Marketing Courses Trainer in Social Media Marketing WSQ Module

3. ©2021 Sky CRM Pte Ltd | Digital Marketing 101 Webinar Outline of today’s session: 1) Who are our customers 2) The difference between Sales & Marketing - The best type of Marketing? - The evolution of Advertising - Are all social media platforms the same? 3) Types of Content to create on Social Media? - How to use SWOT analysis for Social Media Marketing - Mapping Content to SMART goals and objectives - Short & Long Term Digital Marketing Goals - Begin with the end Goal in mind 4) A buyer’s journey on the Internet - Typical 3 stages 5) What is an Integrated Digital Marketing Strategy? 6) Q&A, 5 min

6. ©2021 Sky CRM Pte Ltd | Digital Marketing 101 Webinar How do we market on Social & Digital Platforms today? Advertising & Marketing messages became Sales messages Marketing is about: - Inspiring - Motivating - Helping Customers What’s the best form of marketing? There is a term called “Inbound Marketing”

8. The evolution of advertising… In the 1800s, we had print in black and white. In 1920s, we had Colour in Print of Magazines In 1960s, we had the Emotional Impact that changed the Creative Industry. In 2000, Google launched AdWords by Intent revolutionise advertising. 120 years 40 years 40 years 12 years In 2012, Facebook introduced targeted advertising, in 2013 Facebook buys Atlas Solutions from Microsoft for $100 million, and started serving re-targeting ads. Who can deliver emotional impact at the moment of intent. ©2021 Sky Digital Agency | Social Media & Digital Marketing Training Agency

9. ©2021 Sky CRM Pte Ltd | Content Marketing for Social Media Facebook I like burgers. Are all Social Media the same? YouTube Here’s how you eat a McDonald’s Burger Instagram Love #McDonalds to the ends of the earth #unfiltered LinkedIn My skills include burger tasting, and eating many burgers at one go What do you think? Discussion 5 min @skydigitalagency

10. WHAT KIND OF CONTENTS SHOULD YOU CREATE ON DIGITAL PLATFORMS?

12. All rights reserved in copy, content, ideation, design and case study. No part of the presentation may be reproduced or utilised in any form without prior permission of Sky Digital Agency. Weakness Threats Strengths Opportunities How to conduct a SWOT analysis What do you do well? External vs Internal What do you NOT do well? Helpful & Favourable Problem & Harmful

13. Engagements, Follow, Message, Book Appointment, Redeem Offer, Drive Website Traffic Facebook Photo Carousel (Feature different types of Products, Services or Paid Trials) 1 2 Posts, Ads & Objectives What happens after clicking a photo or watching a video? 3 1 2 3 4 6 5 All rights reserved in copy, content, ideation, design and case study. No part of the presentation may be reproduced or utilised in any form without prior permission of Sky Digital Agency. Pros & Cons of Instant Experience 4 Work in phases, and map S.M.A.R.R.T goals (double R) 5 Map Social Media Marketing Objective to Post Types and SMART goals. What are S.M.A.R.R.T goals? - Specific - Measurable - Attainable - Relevant / Realistic - Time-bound

14. ©2020 Sky CRM Pte Ltd What is Social Media Strategy? Short Term Goals Long Term Goals (by end of 2021): Improve Social Media Tone (Language style & tone) Increase Engagement (Through educating services and engaging with audience) engagement Establish unique social media engagement Create community to allow conversation and communication with aethetic grooming enthusiasts Where are we now? Where do we want to get to? How are we going to get there? Strategy Followers to ask questions in comments, and via IG stories. Increase mentions on Instagram and Facebook via Campaigns Positive Return on Investment (ROI) on social media advertising on offers.

15. ©2021 Sky CRM Pte Ltd | Digital Marketing 101 Webinar Before you start. Understand your Digital Marketing Objectives. Let’s begin with the end in mind. Generate / Increase Leads for your Business How will you track it? Cost per Email Lead Collected Generate Traffic to your Business Website? Expand your email database? Cost per Click to your website Cost per Lead Generated from Campaign

16. ©2021 Sky CRM Pte Ltd | Digital Marketing 101 Webinar [Simplified] Our Buyer’s Journey AWARENESS CONSIDERATION DECISION 1. Course Content 2. Course Fees (Grants) 3. Trainer Profile 4. Convenience of location (Raffles Place) 5. Regular schedules (Competitors - 3 to 4 times a year) 6. Video tips on YouTube, Peatix 7. Visually appealing website 8. Active and/or Advertise on Social Media 9. Testimonials (Website) 10. Facebook / Google Reviews (Credibility) 11. FREE Ebooks: Website / Facebook Ad 12. EventBrite / Peatix What’s your buyer’s journey like? @skydigitalagency

17. ©2021 Sky CRM Pte Ltd | Digital Marketing 101 Webinar Interest & Understanding Engagement / Consideration Free or Paid Trial Purchase / Decision Awareness Upper Funnel (driving Awareness) Lower Funnel (Driving Trial/Usage, Referral, Word of Mouth) Marketing & Sales Cycle How can our marketing be integrated?

Simple Steps to an Integrated Digital Marketing Strategy

Simple Steps to an Integrated Digital Marketing Strategy

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