Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Good vs. Bad Digital Campaigns (by Charmaine Lee)

84 Aufrufe

Veröffentlicht am

Design – Your Digital Future.
Essential Digital Skills for Future-Ready Leaders

The evolution of advertising from 1800s to 2019

"Everything is designed.
Few things are designed well." - Brian Reed

How 75% of businesses launch digital campaigns:
- Decide on a Social Media Platform
- Decide on a Social Media Advertising Budget
- Decide on type of Advertisement
- Unsure what is the ROI, indicators for success or objective of digital campaign
- Businesses start their sales messages and campaigns.

A well designed advertising campaign:
A.I.D.A
A for Awareness
I for Interest
D for Desire
A for Action

Here’s how a well designed digital campaign should look like:
- Understand who are your Customers
- Know which Social Media they use
- Know the type of content they consume
- Indirect Marketing vs 
Direct Marketing, soft sell with an irresistible offer.
- Design a landing page for your irresistible offer (“Hook”)
- Build Trust & Relationship with Customers with other Digital Tools

If you think good design is expensive, you should look at the cost of bad design. - Ralf Speth

Veröffentlicht in: Marketing
  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

Good vs. Bad Digital Campaigns (by Charmaine Lee)

  1. 1. Design – Your Digital Future. Essential Digital Skills for Future-Ready Leaders © 2019 Sky Digital Agency. All rights reserved. @skydigitalagency
 charmaine@skycrm.asia +65 9296 3877
 www.skydigitalagency.com Charmaine Lee Chief Digital Marketing Trainer & Consultant at Sky Digital Agency
  2. 2. The evolution of advertising… In the 1800s, we had print in black and white. In 1920s, we had Colour in Print of Magazines In 1960s, we had the Emotional Impact that changed the Creative Industry. In 2000, Google launched AdWords by Intent revolutionise advertising. In 2012, Facebook introduced targeted advertising, in 2013 Facebook buys Atlas Solutions from Microsoft for $100 million, and started serving re-targeting ads. Who can deliver emotional impact at the moment of intent. 120 years 40 years 40 years 12 years © 2019 Sky Digital Agency. All rights reserved.
  3. 3. Good vs. Bad Digital Campaigns
 Essential Digital Skills for Future-Ready Leaders © 2019 Sky Digital Agency. All rights reserved.
  4. 4. "Everything is designed. Few things are designed well." - Brian Reed © 2019 Sky Digital Agency. All rights reserved.
  5. 5. How 75% of businesses launch digital campaigns: Decide on a Social Media Platform Decide on a Social Media Advertising Budget Decide on type of Advertisement Unsure what is the ROI, indicators for success or objective of digital campaign © 2019 Sky Digital Agency. All rights reserved. Businesses start their sales messages and campaigns.
  6. 6. A well designed advertising campaign © 2019 Sky Digital Agency. All rights reserved. @skydigitalagency
 charmaine@skycrm.asia +65 9296 3877
 www.skydigitalagency.com Charmaine Lee Chief Digital Marketing Trainer & Consultant at Sky Digital Agency
  7. 7. Awareness (Kesadaran) Attract Attention A A well designed advertising campaign Need different campaign to address A.I.D.A as a guide: I Interest (Bunga) Product & Services D Desire (Keinginan) Create the Desire A Action (Beroperasi)
 Take Action © 2019 Sky Digital Agency. All rights reserved. @skydigitalagency
 charmaine@skycrm.asia +65 9296 3877
 www.skydigitalagency.com Charmaine Lee Chief Digital Marketing Trainer & Consultant at Sky Digital Agency
  8. 8. © 2019 Sky Digital Agency. All rights reserved. Here’s how a well designed digital campaign should look like: Understand who are your Customers Know which Social Media they use Know the type of content they consume Indirect Marketing vs 
 Direct Marketing, soft sell with an irresistible offer. Design a landing page for your irresistible offer (“Hook”) Build Trust & Relationship with Customers with other Digital Tools @skydigitalagency
 charmaine@skycrm.asia +65 9296 3877
 www.skydigitalagency.com Charmaine Lee Chief Digital Marketing Trainer & Consultant at Sky Digital Agency
  9. 9. How does a businesses benefit from a well designed campaign? Builds Trust, 
 Being Professional Communicate Marketing Message Faster & Effectively Saves us money in our digital advertising campaign execution Stretches every single advertising dollar © 2019 Sky Digital Agency. All rights reserved. @skydigitalagency
 charmaine@skycrm.asia +65 9296 3877
 www.skydigitalagency.com Charmaine Lee Chief Digital Marketing Trainer & Consultant at Sky Digital Agency
  10. 10. If you think good design is expensive, you should look at the cost of bad design. - Ralf Speth © 2019 Sky Digital Agency. All rights reserved.
  11. 11. Learn with us: © 2019 Sky Digital Agency. All rights reserved. @skydigitalagency
 workshops@skycrm.asia www.skydigitalagency.com Charmaine Lee Chief Digital Marketing Trainer & Consultant at Sky Digital Agency

×