EVALUATION

1. Evaluation
Charlotte Oliver

2. Production Process Evaluation

3. ResearchIn my research I did various things to inform my production and to
ensure my work had a good standard of research and then to ensure I
was as happy with my research as possible. To begin with I looked at
existing products, for this I aimed to look at as many products similar to
what I aimed to create myself. These things consisted of makeup/beauty
magazines and its front covers and double page spreads. I also looked at
makeup websites from various makeup brands I felt this helped me get a
good understanding of the codes and conventions of my intended
product which was to create double page spreads (DPS) and two
magazine front covers. The first existing product I looked at was a double
page spread based on beauty and makeup. I selected this particular DPS
as I felt it was a good representation of what my target audience would
have gone for. To analyse this DPS, I looked at four points to analyse.
These were images, text/language, fonts and audience appeal. For
images I discussed things such as Mise En Scene, the location of the
images, for example if they were in a studio or a natural environment.
The shot types and angles of my images for example (Medium, close up,
long shot) I discussed in detail and I also went on to talk about lighting
within these images, and how I could apply these to my own work. I felt
that all of these things strengthened my work as it made me aware of
the types of thing I could apply to my own images in my production and
helped me decide what types of things I want in my own work and what I
might not want for example I used a studio to take some of my images.
However I wished I had looked a wider range of magazine genre’s so that
I could see different tools used potentially and apply it to my work. Once
I had finished analysing the images on my double page spread I went on
to looking at text/ language I might find in a genre of beauty/makeup
double page spreads. In the first existing product DPS I talked about
things such as “specific language” I noted words I felt only a beauty
/makeup product might use, i.e. “cleanser” “toner” and “moisturiser” I
felt this helped me inform my final product as I tried to use language
specific words to conform to the conventions of a beauty magazine. After
talking about language and text I went on to look at things such as fonts
used within the existing products. I felt this was essential to do as I knew
that using the correct fonts is key to keeping my target audience
intrigued and easy on the eye. I also looked at why the fonts might
change for different types of area around the DPS. On reflection I wished
I had gone into more detail in all my existing products in the area of fonts
and language as I felt this was an area in my production I struggled with
and I felt I could do more of it and will in the future. And finally in most
of my existing products I tried to discuss audience appeal. However
within my research I could have gone into more detail. Such as language
and words used.

4. Research• Although I did many existing products I decided to concentrate on the two
products I felt informed my work the most. One of the most helpful existing
products was a ‘Makeup Artist’ front cover. I wanted to look at four things again
which were Images, Angles/Effect, props/graphics. I felt that looking at a front
cover was important to analyse enough as I had decided to do two front covers
so I wanted to know the codes and conventions necessary for a front cover so
that I could apply them to my own work. Firstly I started to discuss the main
image on a front cover of this particular magazine. I discussed things such as Mise
En Scene, the location of the images, for example if they were in a studio or a
naturalistic environment. The shot types and angles of my images for example
Medium, close up, long shot) once I had discussed these in detail I also went on
to talk about lighting within these images, and how I could apply these to my
own work. I felt that all of these things strengthened my work as it made me
aware of the types of thing I could apply to my own images in my production and
helped me decide what types of things I want in my own work and what I might
not want for example I used a studio to take some of my images. After
completing my colour scheme style sheets I wanted to move on to looking at
existing double page spreads I did this because I wanted to have clear examples
on how I might want my own double page spreads to look like. I looked on
different types magazine websites such a vogue, Harper bazaar, Cosmopolitan for
inspiration and picked out my favourites based on colour schemes and images. I
analysed these accordingly. The reason why I picked my first existing double page
spread was because the first being is that I found it to be a very girly. I found that
the colour scheme of pink, white, and nudes conveyed a feminine Mise En
Scene and something I could certainly see applying to my own production. I also
noted that within my own colour schemes I had reference to different shades of
pink and disgust how this worked in a chic way. Another reason why I liked this
particular double page spread, is the actual images themselves, the reason being
is that I found that they are applicable to my production. I could use ‘infinity
cave’ in the college studio and photograph the models and the
cosmetics/makeup. For my second DPS in my production, I wanted to use darker,
more neutral colours, to add something a little different for my production. For
example in the first existing product, I like how the background layer, had an
almost animalistic look. I felt that analysing these images in my researched
strengthened my work as it gave me an idea on what I wanted to use in my own
production but of course add my own twist to it. I liked how I could look in great
detail at other existing products to determine what I liked and did not like to
incorporate my own work. However I wished I had looked at more genres of
magazines so I could see different codes and conventions necessary for that
genre.

5. Research
After completing my existing products I went on to analyse them, to this I followed
on by answer the following questions first being "what common features researched
products have?" I answered this by giving an in detail response about colour
schemes, images, settings of the images taken, whether that be in a studio or a
naturalistic images. The second question was "What aspects of the research will you
include within your own production?" I discussed what elements I liked from the
existing products and what I might apply to my own work. I felt this gave me an
overall summary of my existing product work and gave me time to reflect on my
work. Once completing that, I moved on to audience research. This involved me
creating a survey for my class on surveymonkey.com. This was helpful to me as I got
to ask specific questions to my target audience, and was therefore able to subtract
qualitative and quantitative data from this and apply my new found knowledge to
my production. I found this helpful as I got to ask the specific questions I wanted to
ask, for example "How many pages do you think a magazine should be?" For this I
gave a multiple choice question of "5-10 or 11-16, 17-22, 23-28". Once my audience
had answered my questionnaire I could gather the data. I asked around 11 questions
to my participants, I tried to ensure my questions were associated with
makeup/beauty and cosmetics, and that I gave multiple choice questions and open
ended questions so that I could all receive a more in detail responses. An example of
one of my questions was: “What genre of magazine do you usually buy?” I gave a
multiple choice option for my participants to select from. After receiving the results
of my questions I then went to analyse these results in my research. I discussed
things like, what these results said about my audience, I then went on to talk about
the percentages of the results and what I took from that. Then I analysed these
answers some more by “How will this appeal to your audience” and went to discuss
how I would use my new found knowledge and apply when creating my production.
I found that a strength of using a questionnaire was that It’s quick and easy to
collect results with online and mobile tools. This means that you can gain insights in
as little as 24 hours (or less!) so I could get on with my production with as much
time as possible. However I found that a disadvantage of using a survey was that
Questionnaires produce a lot of data. Multiple choice questions can be tabulated
and graphed, but open-ended questions are different. Open-ended questions allow
for individualized answers which cannot be quantified and must be reviewed by a
human. Too many open-ended questions can produce more data than can be
analyzed.

6. Research
After completing my survey monkey analysis I then moved on to
creating a more in detail interview for two participants within my
class. I aimed at these at girls because I felt my production would be
more relatable to females. The purpose of this was to have more in-
depth research on my target audience so that I could improve my
production to the best of my ability. I asked questions and then
evaluated them. Observation: Within the question 1 the answer
given was “The images there I like to see what they’re talking about”
This for me shows that my audience in particular like the use of
images so that they have text image cohesion. This helped me
inform my work as I new images would be essential for gripping the
audiences attention. The answer for question 2 shows “Mac but I
don’t often buy expensive brands and I'm not that into makeup”
This again shows that there is an interest in makeup but not
necessarily in expensive makeup brands. The answer for question 3
says “The last product I purchased was No7 foundation and easily
hides my blemishes "This shows my audience has basic knowledge of
makeup which is good as I learned I could apply this to my own
production.
.What this says about my audience: All this says that my interviewee
has a interest in a beauty/fashion magazine and has a basic
knowledge in these kinds of magazines. I find it important that I take
note of all the things I found out.
How will your product appeal to this audience: I will include all these
things to appeal to my audience. 1.original images/photography. 2.
To include my own original text for my audience to enjoy and read.
However in reflection I found it difficult to get an accurate
representation of gender in my interviews as the majority of my
class were males therefore I could only interview females, as the
males had little interest in beauty and makeup. But if it was a larger
target audience I would have had a better representation.

7. Planning
In my third experiment I wanted to explore more technical element
of my FMP. To do this I wanted to expand my knowledge and skills
on using a camera and photography and developing my Photoshop
skills. I did this by researching on how to use a Canon 700D camera I
developed a step by step way in which on how to use it; Step 1: Pick
up your Camera and Start the Timer Step 2: Turn the Mode dial to
point to M which means Manual Mode Step 3: Point the Camera
where you find good light Step 4: Check the Important Camera
Settings Step 5: Check the Camera Metering indicator Step 6: Press
the Shutter button Step 7: Achieving the Proper Exposure Press the
dips button again to get back to the settings on the LCD screen. I
found this to be very helpful on making my images more
professional looking and similar to existing products such as vogue or
cosmopolitan. After taking my images I uploaded them to Adobe
Photoshop. I asked my tutor on ways in which I could airbrush my
images in a subtle way as this is something often done in beauty
magazines. I observed and copied down the following steps and
tools to edit my images; 1. Duplicate the background layer 2. Pressed
filter, blur, then surface blur. 3.Options for ‘radius’ and ‘threshold’.
4. eraser tool, delete everything that is not skin related (eyes, hair,
mouth etc.) 5. Duplicate the background layer again (then hide
surface blur layer). 6. Background layer copy 2, I used the brush tool
(soft as possible) Opacity at 40% flow at 40%. 7. Hold Alt to bring the
eyedropper tool, to pick out a better colour/skin tone. 8. Brushing in
areas needed (under eyes, uneven skin tone). 9. Drop opacity for
surface blur layer to 20%. 10. Drop opacity for surface blur later to
20%. 11. Make new layer, take a white paint brush and paint inside
the eyes to create a more editorial look to suit the codes and
conventions of a beauty magazine.
I found that all these things done in my experiment 3 helped me
develop my skills for my FMP, that I didn’t necessarily have
beforehand

8. Planning.
Research Experiments: What elements of your experiments will you include in your final product?
Within my final production I hope to include many aspects from my experiment. I found that making numerous experiments helped me develop my ideas
further for my FMP. There is also things I will not include in my production, due to the fact that I feel it didn't’t help or improve my experiments.
Fonts/colours- In my first experiment I liked using Dafont.com because I find they have a wide range of font and different styles applicable to different genres of
magazine or print product. I also enjoy the fact I can add my own spin to the fonts, similar to what I did on my ‘Foodie’ front cover. I used the ’Eyedrop’ tool to
select the colours from my main image and applied it to the font to add a pop of colour and contingency from my front cover and double page spread, I also
find that having a colour scheme that is perfect for whatever genre I do, is very important for making a piece go from average to professional, I find it is
important to attract the target audience by researching colour schemes in similar existing products to attract the right audience, this is something I'm very keen
to apply to my own production.
Images-For my FMP I hope to include my own images that I have taken in different environments, this could be in the college studio or in another place. The
reason for this is that I can take them how I wish with different lighting or different cosmetics/props. However using a stock image similar to the one I did in
experiment 2 did make my process easier and left more time for editing and photo manipulation on Adobe Photoshop, so I will hope to use my own individual
images and occasional use stock images. And of course it is important to get the right kind of imagery to attract the target audience I had set out in the first
place. So when I take my images for my final product I want to ensure that they are perfect for what I want. I also liked in my experiments I took photos of
different types of model/prop. In my final experiment I wanted to ensure that I had not only used a camera and photographed models, I wanted to make sure I
had taken photos of cosmetic products, which would be essential for my FMP as my actual production is based on makeup and cosmetics. Before I took these
images I made sure I researched some tips on how to photograph cosmetics and came up with the following steps which I stated in my in one the previous
slides.
Photoshop and InDesign- For my FMP I want utilise both software's, as I feel they were crucial for making my work more polished and professional. And it is
strongly advised by my tutors and is a software I am personally used to. I also find that the many of the tools within both software's I have not used and I'm
excited to use in my FMP to I can extend my knowledge even further for future products past my FMP. However the tools I did use on my experiments I
became very comfortable with for example the use of airbrushing tools which I used on experiments 3,4,5 . Airbrushing was something I had never done before
those experiments so using these skills were essential for making my FMP as technically difficult as possible.
Overall the tools I used throughout my numerous experiments I found that many of the tools I used helped me develop my skills in photography, Photoshop,
InDesign, fonts and of course colour schemes. All of these things will help me make my final major project as technically difficult as possible and something I
might enjoy doing and hopefully achieve a good grade.

9. Time Management
• Earlier on in my production I decided to
create a time schedule in my proposal
document. The reasoning for this was so
I didn’t loose track of my production as I
only had 8 weeks to create my
production. This helped me keep
organised and in control so that I didn’t
fall behind on anything. To create this I
used a table with three columns. The
first said “Week 1 to 8” and so on. The
second columns said “Overall plan”
where I gave a brief description of what
I planned to do that week. In the final
column it stated specific tasks, form day
to day of that week. I felt that I stuck to
these time frames pretty accurately due
to the fact in the final weeks I manage
to easily fit in my evaluation, and had
some time to add final touches to my
work and production. Overall I am glad
that I used a time schedule as it helped
me keep up with my work and it is
something I will use in another
production. However the one difficulty I
had was adding to my proposal as I
went on for when I had added things
from week to week. However the one
disadvantage of using a time scale is
being unable to predict what you can do
from weeks in advance which I struggled
with.

10. Pre-Production(Mock ups)
In preproduction I started to look at specific ideas and details for my
actual production. I looked for things like Fonts, style sheets, and I
created a mock of my productions. In my layout 1 I wanted to apply
what I had gathered in my style sheets. For example my background I
decided to place leopard print as the backdrop. The reasoning for this is
that in my style sheet I wanted to use one of my double page spread
with neutral colours, such as brown, beige, white, and cream. I felt that
using animalistic patterns would create text image cohesion with the
content of my article and my images, and of course grab the attention
of my audience, and perhaps add something different to my DPS. I also
added ‘pops’ of colour such as the pink and red smudges of makeup
underneath images to convey the types of cosmetics I will include in my
production. For my text I wanted to give an idea of the layout of my
piece rather than actually putting in my actual article as that is
something I have not written about. However this helped me inform
what kind of article/text I wish to write (animalistic makeup) I also did
not place my final font as I felt this unnecessary to do until my final
product is in the making. I will replace ‘Calibri Body’ with one of my
chosen fonts when I create my first DPS. These mock up plans of my
productions I found very helpful for my work, as for one of my double
page spread mocks up I actually used as I really liked the outcome of it.
However I could have improved these mocks up by not using Microsoft
word, as this gave a slightly less professional look. But overall gave me
a good insight to what I was going to do for my double page spreads. I
used Adobe Photoshop and InDesign for my productions.
For my first front cover I wanted to ensure that I used bright colour, as
seen in the background of this image, of course it is only a stock image,
however I wanted to make sure I found an image that I thought could
convey the Mise En Scene I desired. I liked the use of colours next to
each other, with the orange, the models dark hair, and the bright pop
of the flowers seen in the models hair, I felt this image was front cover
material and had enough ‘white space’ above the models head so I
could ensure that I could put a big enough title all across the top of the
title space. I picked this font as I felt it was the closet one to ‘Fun Sized’
as seen in my style sheets fonts, I felt I wanted a font with an almost 3D
effect, so that it grabs my audiences attention and to add a more retro
effect on a makeup/beauty magazine. Within my taglines I hope to put
down sentences that correspond with what content within my
magazine such as makeup and beauty.
I also tried to colour match the blue flowers to place in to my text to my
cover look more polished and white to create contingency with the
barcode and to add something slightly different.

11. Technical Qualities
Existing Magazine CoverMy Magazine Cover
I wanted to set my
front cover to A4 to
create my front cover
File > New document
Intent: Print
Page size: A4
I wanted to set my
background colour to a
peach/pink
1. Open Adobe
Photoshop. It's a blue app
icon that contains the letters
"Ps.“
2. Open the image you want
to edit. Do so by
pressing CTRL+O (Windows)
or (Mac), selecting the image
file you wish to open, and
then clicking Open in the
lower-right corner of the
dialog box.
3. Click on Layers. The
"Layers" menu window will
appear in the lower-right
corner of the Photoshop
window.
4. Then select the bucket tool
to fill background.
5. Click on a colour. Select
the colour you want the
background to be.
To get the font I went on the website
Dafont.com, and ‘Download’ Fun Sized
font as selected in my Pre-Production. To
make my fonts work on Adobe
Photoshop. I ran this command
“k:regfontInstallFont64.bat” then the
font appeared. I used the T (text) tool to
place my font/titles where I placed in my
front cover.
I then added
a royalty
free barcode
from google
and adjusted
its size to fit
as appealed.
I then cut around my image and
placed it in my front cover.
Select "Duplicate Layer..." under
the "Layer" heading. When a box
pops up, click "OK." This creates
an editable duplicate photo.
Click on the "Quick Selection
Tool" in the Photoshop Toolbox.
This tool will help you select the
area you want to cut from your
picture.
Hold down your mouse and trace
the area that you want to cut out
of your photo with the Quick
Selection Tool. The Quick
Selection Tool will automatically
select the section that you want
to cut.
Deselect any extra areas that you
do not want cut by clicking on the
"Subtract from selection" icon
that appears in the horizontal
area above the Toolbox and
clicking the unwanted areas.
Right click your selected area and
select "Layer via Cut." This cuts
the selected area from the picture
and places it in a new layer. You
can now do many things with the
cut image, including copying it
onto other pictures or deleting
the other layers in your current
Photoshop document and saving
the cut image layer as its own
picture.
I think the similarities is the use of
graphic fonts, with a few covers. I took
inspiration from this cover then added a
bit colour. The difference is that the
existing cover had a naturalistic
background whereas I created my own.
By changing it to a pink/peach colour.

12. Technical QualitiesTo get the font I went on the
website Dafont.com, and
‘Download’ Fun Sized font as
selected in my Pre-Production. To
make my fonts work on Adobe
Photoshop. I ran this command
“k:regfontInstallFont64.bat” then
the font appeared. I used the T (text)
tool to place my font/titles where I
placed in my front cover.
I then added a royalty
free barcode from
google and adjusted its
size to fit as appealed.
I think the similarities is the use of
graphic fonts, with a few covers. I
took inspiration from this cover
then added a bit colour. The
difference is that the existing
cover had a naturalistic
background whereas I created my
own. By changing it to a
pink/peach colour.
I wanted to set my front cover
to A4 to create my front cover
File > New document
Intent: Print
Page size: A4
I wanted to set my
background colour to a
peach/pink
1. Open Adobe
Photoshop. It's a blue
app icon that contains
the letters "Ps.“
2. Open the image you
want to edit. Do so by
pressing CTRL+O (Windo
ws) or (Mac), selecting
the image file you wish
to open, and then
clicking Open in the
lower-right corner of the
dialog box.
3. Click on Layers. The
"Layers" menu window
will appear in the lower-
right corner of the
Photoshop window.
4. Then select the
bucket tool to fill
background.
5. Click on a
colour. Select the colour
you want the
background to be.
My Magazine Cover Existing Magazine Cover
I then cut around my image and placed it in my front cover.
Select "Duplicate Layer..." under the "Layer" heading. When a box
pops up, click "OK." This creates an editable duplicate photo.
Click on the "Quick Selection Tool" in the Photoshop Toolbox. This
tool will help you select the area you want to cut from your picture.
Hold down your mouse and trace the area that you want to cut out
of your photo with the Quick Selection Tool. The Quick Selection
Tool will automatically select the section that you want to cut.
Deselect any extra areas that you do not want cut by clicking on the
"Subtract from selection" icon that appears in the horizontal area
above the Toolbox and clicking the unwanted areas.
Right click your selected area and select "Layer via Cut." This cuts the
selected area from the picture and places it in a new layer. You can
now do many things with the cut image, including copying it onto
other pictures or deleting the other layers in your current Photoshop
document and saving the cut image layer as its own picture.

13. Technical QualitiesTo start with I went on
Adobe InDesign to
create a double page
spread to do this I
followed these following
steps:
Choose Layout > Pages >
Move Pages, or choose
Move Pages from the
Pages panel menu.
Specify the page or
pages you want to
move.
For Destination, choose
where you want to move
the pages, and specify a
page if necessary. Click
OK.
Once I had created the
sizes of my DPS, I then
went on to colouring my
background to my desired
colour. I firstly I opened
Adobe In Design as I felt
this was most efficient
for creating a double page
spread I knew this because
of my production
experiments compared to
other software's such as
Microsoft or Photoshop.
I did this buy opening In
design on my computer.
I went to 'File' on my
search bar above and set it
to A4 portrait, so that I
had big enough pages on
my double page spread, I
then went to 'Pages' A-
master to set it to my
pages were set next to
each other similar to a real
DPS.
I knew how to do this thankfully due to my production experiments so I repeated
the process as I had done many time. I then started to set up my layout of my nude
DPS. I did this by creating grids and guides by '4x4' and then 'fit to boarder ' which
was essential for my background on my DPS. Once my grids had been put in I then
went on to add layer 2. I drew a box with the 'rectangular tool' to precisely 184.6
mm w and 184.6 mm H in order to ensure both sides fitted perfectly for my
leopard print background on one half of my page.
After this I went on to finding back ground images on google and clicked 'images'
after this I wanted to ensure they were royalty free, I did this by selecting 'tools'>
then usage rights>labelled for reuse with modification. Then found the background
image I needed
To create a polaroid image on Photoshop.
1.Create a new file (File > New).
2.Set the canvas size to 500px by 500px.
Fill the background with a simple color. ...
3.Create a new layer (ctrl + shift + n) and select the
Rectangular Marquee tool.
4.Select a rectangle a similar size to the one on the
picture below and using the Paint Bucket tool, fill it white.
I added my articles already
written into a Microsoft
document to check for
errors/spelling mistakes,
then used the text tool to
add my text.

14. Aesthetic Qualities (Fonts)
After looking at existing products fonts in both makeup brands
and beauty magazines. I decided to pick out my own fonts from
Dafont.com. I hadn’t decided on a working title so I just used
the word ‘magazine’ to what suited my aesthetic.
To the left these were my favourite fonts I saw through the
website. I tired to look for fonts that were different to one
another.
The first one named ‘The Light Font’ I liked because it reminded
me of a classic makeup brand, similar to Clinique, or Givenchy. I
picked this particular font as I felt it might appeal to the older
end of my wide age range. As it will be something my target
audience will appeal to which is crucial for my production.
For my second chosen font ‘Fun Sized Xerographer Font’ I liked
picked a font that was similar to the one I used in experiment 1.
As I liked how the shaded background behind the letters gave
the title almost texture, and the effect of this improved more
with colour inserted into the letters.
For my third font ‘CF Three Dimensions by CloutierFontes’ I
selected this particular font because I liked how it was a more
elegant, softer looking font compared to the previous font. This
is something I could picture on the front of a beauty/makeup
magazine.
In my fourth selected font ‘Nova’ is a font I had used before in
my first print rotation. I felt this was a font you could add your
own touch too. For example in my first rotation I liked how I
added graphics of roses winding around the letters, the give
more impact as well as my own personal touch with more depth
and something the audience might be drawn too.
In my final font ‘A Royal Black Block’ was one of my favourites.
As I felt it was something different to any of the fonts I had
seen. It almost looked 3D, and I pictured the font making my
production more professional and artistic and something that
my target audience might be attracted to as it is something
different and individual

15. Aesthetic Qualities
For my colour schemes I used color.adobe.com. The
reasoning for this was that I found that I could place an image
with colours I liked and select certain elements of the picture
to include in my colour bar. I wanted to ensure that my colour
schemes had a bright eye-catching colours to attract my
target audiences attention, however I wanted to ensure that
they had slight differences so that I could select which colour
bar I preferred the most.
In my first colour scheme on the left, I wanted colours that
were bright but with a slightly more duller undertone, so that
if I applied this to my working title font it would not distract
the audiences attention away from the main images and the
content of my magazine. I also liked how it had slightly more
neutral colours so that my slightly older target audience did
not feel they were buying something that belonged to a child
or an teen magazine. This bar is also something I am seeing
with the lasted launches of makeup .e.g. KKW and Fenty
Beauty have the use of bright, popping blues and golds.
Within the second colour scheme I wanted to go with colours
that had a ‘summer’ vibe. For example the use of sunset
orange, hot pink, and midnight blue. The reasoning behind
this was that I wanted to base my makeup magazine articles
on summer beauty and tips for summer makeup. I find that
my audience would like these colours as they would associate
it with a fresh summer look.
For the final colour scheme I wanted to go with colours that I
personally resonate with, I find that these colours are
something I find myself wearing, applying in makeup and
naturally gravitating toward when I see them in existing
products such as Kylie Cosmetics, Mac and others. I found it
was important to include my own taste in colours so that I
could enjoy the production even more.
Intend to make sure that whatever colour scheme I use I will
try to mix the colour within my images, title, taglines and
fonts. So that I get a wide range of colour yet they all work. So
that my production appeals to all of my target audience.

16. Audience AppealIn my initial proposal I discussed my target audience, to get this
as accurate as possible I looked at numerous elements to
create a target audience, for example age, gender, social
status, psychographics. And went into detail about how my
product would appeal to my established target audience.
Initially I wanted my target audience to be as stated “My target
age group will be from 10-35. The reason why my age group
has such a wide age range is due to the fact that general
interest of make-up/beauty has a vast target audience and
therefore has to appeal to all, therefore I have to ensure my
colour schemes/images/text, is suitable to all ages and is
appropriate. I have also decided that my target for gender is to
appeal to all genders, as I feel within the modern times that it
is important to include all genders as many sexes have an equal
interest in makeup/beauty. To do this I will include both male
and female models. The NRS social grade for my audience will
range from C2 (Skilled manual workers to A (High managerial,
administer or professional) I decided that the social grade of
my audience would be aimed toward those who could afford
varying prices of product within my print product. My audience
will not have any particular race. I want my product to be
inclusive for all ethnicities by using different models and make
up brands to suit anyone and any skin tone. The VALS for my
psychographic, will include a ‘striver’ this connotes that this
particular audience type will be a motivator and aspiring to be
as good as the makeup artists within the magazine or to simply
educate themselves. I also aim to appeal to the ‘Believer’
within VALS categories, the reason being that this audience
types will believe in sharing advice among all types of makeup
fans/gurus, and of course enjoying a community of makeup
fanatics.” Knowing this I tired to keep my audience between
10-35, however in reflection I realised that all of my
productions turned out to be aimed at slightly younger
audiences, toward the age of 10-18, so I was wrong about that
in my proposal, however I prefer this youthful aesthetic . I also
feel that my products appeal to mainly females, as I specifically
address females in my article. In the future I will try keep my
productions as gender neutral as possible.

17. Peer
Feedback

18. Feedback 1
• What did you like about the product?
– I love the colour scheme used in the covers and how well the designs follow it.
– There is a good use of layering which adds a sense of depth and importance of the model on
the cover.
– The cover has plenty of information about it’s contents and is displayed in a clear, aesthetic
manner.
– The sizing used in the cover’s contents clearly tells the reader what information is important
and helps the content jump out at the reader.
– The dps has a well structured design to it that makes it easy to read and very accessible.
• What improvements could have been made to the product?
– The dps is missing page numbers taking away from the realistic design.
– The tan coloured dps looks a bit bare and could do with either some more content or patterns
(like the second one).
– The cover lines on the covers could benefit from using equal gaps between text lines. This
helps create a more professional, aesthetically pleasing structure.
11/10 would read my friend – good job! c: <3

19. Feedback 2
• What did you like about the product?
– Had a very streamlined and cohesive aesthetic, with highly complimentary colours and
fonts, which don’t fade into the each other to the point that they’re unnoticeable.
– Personalised articles, detailing the products featured and discussing their uses. Good
selection of images to display the physical aspects of the presented material.
– Personally-sourced cover photography with good costuming, lighting, make-up, and
design, with the models being natural and believable.
• What improvements could have been made to
the product?
– Layout of the interior articles is blocky and can seem clumped together due to the
thickness of the borders and font. To rectify this I recommend creating more space for
the text to breathe so that it doesn’t strain the eyes of the reader.

20. Feedback 3
• What did you like about the product?
– I really like the style of the magazine and how its got a very
feminine look to it. I really also like the animal pattern on
the double page spread. The heading to the magazine
really stands out is modern and familiar with the bubble
effect and the back shadow.
• What improvements could have been made to the
product?
• Id say that the images sometimes look a bit squashed
so just make sure that when you stretch images to
make sure its not deforming it.

21. Peer Feedback Summary
• What do you agree with from your peer
feedback?
• Yes I feel that it was very helpful, as it gave me insight to what my target audience would want. I felt there was some
correlations between my peer feed back. For example the colour schemes, were often complimented, and my peers
appreciated this My audience also liked the use of my article, i.e. it was said that they liked the language create was easy to
understand and kept my audience interested. I also got a lot of compliments for my photography, as it was personally
sourced and I tried to edited them myself using Photoshop and InDesign.
• I agree with the comments on my text/font on my front cover as my audience liked it, and was something I pride myself on
my product.
• What do you disagree with from your peer
feedback?
• There wasn’t much in which I didn’t disagree with much from the feedback, however I agree with that maybe I need to
adjust the spacing between my text on my double page spread. I feel that when I improve my work I will try to add these
improvements to my work. I felt these were very helpful and constructive.

22. Peer Feedback Summary
• In my production there is many things I liked and feel made my product, however there is certainly some elements of my
product in which I would like to change. For example I feel that changing the layout of my text in my double page spread. I
feel that my peer feedback reflected this and I did have any idea of this before going into it.
• I also feel that I might adjust the spacing of the taglines in the front cover, Although using guides I felt I struggled keeping all
the taglines and title straight so this is something I will try to improve this whilst editing if I have time or adding these skills
into future.
• I also feel that I could potentially add more images to my work, as I feel I took many images that I liked but could find
anywhere to put them but again this comes down spacing and layout.
• There wasn’t much in which I didn’t disagree with much from the feedback, however I agree with that maybe I need to
adjust the spacing between my text on my double page spread. I feel that when I improve my work I will try to add these
improvements to my work. I felt these were very helpful and constructive.
• Yes I feel that it was very helpful, as it gave me insight to what my target audience would want. I felt there was some
correlations between my peer feed back. For example the colour schemes, were often complimented, and my peers
appreciated this My audience also liked the use of my article, i.e. it was said that they liked the language create was easy to
understand and kept my audience interested. I also got a lot of compliments for my photography, as it was personally
sourced and I tried to edited them myself using Photoshop and InDesign.
• I agree with the comments on my text/font on my front cover as my audience liked it, and was something I pride myself on
my product.