The document discusses key performance indicators (KPIs) that should be measured for mobile apps, including number of downloads, installations, un-installations, subscriptions, and crashes. It provides details on each KPI, noting that downloads alone do not indicate actual usage and installations, and un-installations can provide insight into user behavior and app performance issues. Tracking subscriptions can reveal how users are engaging with app features over time. Monitoring crash data is also important to identify where and when app crashes occur.
2. So, you are ready with your most awaited and
awesome mobile app. It is properly designed and
well functional too. You can imagine that it may
be same precious item to anyone like you. But
is this happening in reality? You cannot properly
judge, its true value until it is taking business
towards its ultimate goal. Any Top Mobile App
Development Agency should consider these
following KPIs (key performance indicators) for
measuring apps’ performances.
3. KPIs (key performance
indicators) for measuring apps’
performances.
• No. of Downloads:
• Installations:
• Un-installations:
• Subscriptions:
4. 1. No. of Downloads:
It is the most important parameter for
performance measurement of mobile app. How
many times your mobile app is downloaded by
your targeted audiences? Are the total numbers
of download sufficient for generating lead or is
this enough for achieving your business
goal? Each and every answer will make you
informed about your mobile app.
5. 2. Installations :
Only ‘Download an App’ cannot be the only
indicator of the total set up process. We can not
get the complete facilities of any app until it is
properly installed in any operating systems or
devices. For this reason you should be aware of
actual installations on various devices by your
users.
6. 3.Uninstallations :
Someone can uninstall your app without leaving
a proper feedback. Then you should find out the
reasons behind these un-installations; is it
happening due to changes of your app or
something else? Very importantly you should
track these un-installations were done by your
stable customer or new customer.
7. 4. Subscriptions :
It is another important index that will help you
understand about your users’ behavior with your
app. After installations what time your users are
taking to subscribe it; what is the average
subscription length. You should keep track all
these things. Even if you offer a new feature of
your product, you should be aware of the
number of subscription as well as un-
subscription.
8. 5. Crashes:
If your Mobile App is not able to perform
properly, just like it behaves abnormally,
becomes too slow for completing the entire
process, it crashes again and again. Then it
cannot be appropriate for business as business
goal cannot be fulfilled. In this scenario only
counting number of crashes is not adequate; you
should monitor where and at which stage this
crash occurs.
9. For More Info Visit Us at-
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