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@chazgunningham
How to rule the roost with Twitter
… and why you need to
Charlie Gunningham, CEO Business News
@chazgunningham
To get a copy of these slides:
Search“How to rule the roost with Twitter”
or slideshare.com/charliegunning...
@chazgunningham
@chazgunningham
At the end of this talk:
10 WHYs
10 HOWs
@chazgunningham
@chazgunningham
@chazgunningham
So what is Twitter?
@chazgunningham
So, do you Tweet?
Personally?
In business?
What’s worked? Hasn’t?
How do you know?
@chazgunningham
@chazgunningham
The Stats - Globally
Source: wearesocialsg, Jan 2015
@chazgunningham
How does Twitter compare?
@chazgunningham
3 million active
Twitter accounts in Australia
(+0.5mn in a year)
@chazgunningham
Surprising Twitter Facts
@chazgunningham
So… What to do??
1. Start with STRATEGY
2. Look at OPTIONS
- what makes sense?
- what can you do well?
3. ...
@chazgunningham
BASICS
. Your @ handle
. Using #
. Following
. Followers
. Tweeting
. Observing
@chazgunningham
INTERMEDIATE
. Links + Photos 
. Using LISTS
. Searching/adv’d
. Linking to other
networks
. Scheduling t...
@chazgunningham
INTERMEDIATE …
. Links + Photos
. Using LISTS 
. Searching/adv’d
. Linking to other
networks
. Scheduling...
@chazgunningham
INTERMEDIATE …
. Links + Photos
. Using LISTS
. Searching/adv’d 
. Linking to other
networks
. Scheduling...
@chazgunningham
ADVANCED
. Strategy+measure
. Klout scores 
. Hootsuite
. Engage, answer
. Allocate time/day
. Keep learn...
@chazgunningham
ADVANCED / . Hootsuite
@chazgunningham
ADVANCED @silkcharm
. Strategy+measure
. Klout scores
. Hootsuite
. Engage, answer
. Allocate time/day
. K...
@chazgunningham
DEALING WITH THE BAD
. The Story of “Barry”
- Ignore
- Law
- Deflect
- Remove
- Educate
- Confess
- Fight
...
@chazgunningham
1. 10 x WHY
you should use Twitter
1. Customers TRUST biz if execs/co'y tweets well
2. Amaze/WOW your cust...
@chazgunningham
1. 10 x HOW
you can use Twitter
1. be REGULAR! (make time)
2. LINKS + PHOTOS
3. use HASHTAGS
4. Tweet SMAL...
@chazgunningham
How to rule the roost with Twitter
… and why you
need to
Charlie
Gunningham
CEO, Business News
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How to Rule the Roost with Twitter - and why you need to!

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Some advice and tips for business people using Twitter. Obviously I'm a fan, but I haven't got time to waste either... which is why I love Twitter!

Veröffentlicht in: Business
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How to Rule the Roost with Twitter - and why you need to!

  1. 1. @chazgunningham How to rule the roost with Twitter … and why you need to Charlie Gunningham, CEO Business News
  2. 2. @chazgunningham To get a copy of these slides: Search“How to rule the roost with Twitter” or slideshare.com/charliegunningham
  3. 3. @chazgunningham
  4. 4. @chazgunningham At the end of this talk: 10 WHYs 10 HOWs
  5. 5. @chazgunningham
  6. 6. @chazgunningham
  7. 7. @chazgunningham So what is Twitter?
  8. 8. @chazgunningham So, do you Tweet? Personally? In business? What’s worked? Hasn’t? How do you know?
  9. 9. @chazgunningham
  10. 10. @chazgunningham The Stats - Globally Source: wearesocialsg, Jan 2015
  11. 11. @chazgunningham How does Twitter compare?
  12. 12. @chazgunningham 3 million active Twitter accounts in Australia (+0.5mn in a year)
  13. 13. @chazgunningham Surprising Twitter Facts
  14. 14. @chazgunningham So… What to do?? 1. Start with STRATEGY 2. Look at OPTIONS - what makes sense? - what can you do well? 3. DECIDE, PLAN, EXECUTE & MEASURE!
  15. 15. @chazgunningham BASICS . Your @ handle . Using # . Following . Followers . Tweeting . Observing
  16. 16. @chazgunningham INTERMEDIATE . Links + Photos  . Using LISTS . Searching/adv’d . Linking to other networks . Scheduling time
  17. 17. @chazgunningham INTERMEDIATE … . Links + Photos . Using LISTS  . Searching/adv’d . Linking to other networks . Scheduling time
  18. 18. @chazgunningham INTERMEDIATE … . Links + Photos . Using LISTS . Searching/adv’d  . Linking to other networks . Scheduling time
  19. 19. @chazgunningham ADVANCED . Strategy+measure . Klout scores  . Hootsuite . Engage, answer . Allocate time/day . Keep learning
  20. 20. @chazgunningham ADVANCED / . Hootsuite
  21. 21. @chazgunningham ADVANCED @silkcharm . Strategy+measure . Klout scores . Hootsuite . Engage, answer . Allocate time/day . Keep learning
  22. 22. @chazgunningham DEALING WITH THE BAD . The Story of “Barry” - Ignore - Law - Deflect - Remove - Educate - Confess - Fight - Own
  23. 23. @chazgunningham 1. 10 x WHY you should use Twitter 1. Customers TRUST biz if execs/co'y tweets well 2. Amaze/WOW your customers 3. Free PR/promotion 4. Cost effective REACH 5. Be part of the conversation/NEWS 6. See what's said about YOU/YOURS 7. RIPPLE effects 8. Turning around NEGATIVES 9. Get FEEDBACK in real time 10. Build LOYALTY
  24. 24. @chazgunningham 1. 10 x HOW you can use Twitter 1. be REGULAR! (make time) 2. LINKS + PHOTOS 3. use HASHTAGS 4. Tweet SMALL, QUIRKY, INTERESTING 5. CURATE - pass on others‘ 6. Do UNTO OTHERS 7. ENGAGE (reply, retweet...) 8. Find INFLUENCERS 9. KLOUT (prepare beforehand) 10. Keep going, learn, don't give up!
  25. 25. @chazgunningham How to rule the roost with Twitter … and why you need to Charlie Gunningham CEO, Business News

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