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WordPress For Non-
Profits: Website best
practices, collecting
donations, increasing
exposure online
A bit about me…
#heartwired www.heartwiredtech.com WordCamp Philly 2018 #wcphilly @heartwiredtech
Been in the “IT”
industr...
Design for
Nonprofits
They want and need differently than other
website owners
Nonprofits best
supported by
nonprofit
• Invest in a CMS (i.e. WordPress)
• 42% of all nonprofit websites are on
WordPress...
Recommended Plugins for starters
Security
Jetpack
Akismet
SSL
Donation Options
Give
WooCommerce
Charitable
Paypal
Optins
P...
Tell Their Story
• Animals
• Orphans
• Human Trafficking
• Environmental
• Religious
• Arts and Education
• Healthcare
• G...
#heartwired www.heartwiredtech.com WordCamp Philly 2018
#wcphilly @heartwiredtech
Colors matter in
design
So many colors to choose from
but what does that mean?
#heartwired www.heartwiredtech.com WordCamp...
Psychology of colors can cost dollars
Up to 90% of first impressions of products can be based on color alone.
Colors matte...
Know your
audience as you
design
Many times your client ‘thinks’
they know their donors.
#heartwired www.heartwiredtech.co...
How would you get to
know your audience?
• 1.
• 2.
• 3.
• 4.
• 5.
#heartwired www.heartwiredtech.com WordCamp Philly 2018
...
Why they don’t donate
• Solicitation is infrequent
• They don’t see how it will make
a difference.
• They never feel wante...
Optimizing the design
• Every nonprofit is different and so are their donors.
• Color
• Theme
• SEO (Search Engine Optimiz...
Storytelling
• Content is King or Queen all
depending
• Stories sell and donors give
• The more you share the more
they wi...
Best
Practices
#heartwired www.heartwiredtech.com WordCamp Philly 2018
#wcphilly @heartwiredtech
Do’s
• Easy to use Navigation
• Use Pictures
• Speed Matters
• Clear CTA
• Keep it Simple
• Secure it!
• Mobilize!
#heartw...
Don’ts
• Hide the Donate button
• Self Play Audio or Video
• Bury your story
• Forget to ask … again
• Be scared to ask
• ...
A/B Testing – Increase
Conversions
• Long Form vs. Short Form (Increase 155%)
• Making fields in Optin optional (Increase ...
Analytics and more
• Google Analytics
• Heat Mapping –
Crazy Egg
• Email Marketing
• Funnels
• Lead pages for Lead
Generat...
Your clients are
the nonprofit
Not your agency!
1. Have a plan
2. Set expectations
3. Charge them!
4. Have a Heart
Nonprof...
Final Thoughts
#heartwired www.heartwiredtech.com WordCamp Philly 2018 #wcphilly @heartwiredtech
Use a simple website buil...
Any Questions?
#heartwired www.heartwiredtech.com WordCamp Philly 2018
#wcphilly @heartwiredtech
References
• https://www.entrepreneur.com/article/233
843#
• https://www.networkforgood.com/nonprofi
tblog/the-psychology-...
Contact Info
Twitter : @HeartWiredTech
Instagram @heartwiredtechnical
Facebook @HeartWiredTech
Website www.heartwiredtech....
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Word press for non profits website best practices collecting donations increasing exposure online philly

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Design tip and ideas for wordpress design for nonprofits. Slides from WordCamp Philly October 27, 2018.

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Word press for non profits website best practices collecting donations increasing exposure online philly

  1. 1. WordPress For Non- Profits: Website best practices, collecting donations, increasing exposure online
  2. 2. A bit about me… #heartwired www.heartwiredtech.com WordCamp Philly 2018 #wcphilly @heartwiredtech Been in the “IT” industry for almost (gulp) 3 decades Started blogging on WordPress in 2008, started working with WordPress as a designer. 2015 Went on first of several Mission Trips, felt like I needed to do more. 2016 – started a boutique web design agency, HeartWired Technical Solutions. Current – serve clients that are nonprofits and small business where design turns into real change locally and globally.
  3. 3. Design for Nonprofits They want and need differently than other website owners
  4. 4. Nonprofits best supported by nonprofit • Invest in a CMS (i.e. WordPress) • 42% of all nonprofit websites are on WordPress • The WordPress trademark and the WordPress.org domain is owned by the WordPress foundation, a non-profit 501(c)(3) organization, whose sole purpose is to ensure that WordPress is freely available, maintained, and developed. (Source: WPBeginner.com) #heartwired www.heartwiredtech.com WordCamp Philly 2018 #wcphilly @heartwiredtech This Photo by Unknown Author is licensed under CC BY-SA
  5. 5. Recommended Plugins for starters Security Jetpack Akismet SSL Donation Options Give WooCommerce Charitable Paypal Optins Privy OptinMonster Bloom #heartwired www.heartwiredtech.com WordCamp Philly 2018 #wcphilly @heartwiredtech
  6. 6. Tell Their Story • Animals • Orphans • Human Trafficking • Environmental • Religious • Arts and Education • Healthcare • Global Injustices #heartwired www.heartwiredtech.com WordCamp Philly 2018 #wcphilly @heartwiredtech
  7. 7. #heartwired www.heartwiredtech.com WordCamp Philly 2018 #wcphilly @heartwiredtech
  8. 8. Colors matter in design So many colors to choose from but what does that mean? #heartwired www.heartwiredtech.com WordCamp Philly 2018 #wcphilly @heartwiredtech
  9. 9. Psychology of colors can cost dollars Up to 90% of first impressions of products can be based on color alone. Colors matter So does gender appeal #heartwired www.heartwiredtech.com WordCamp Philly 2018 #wcphilly @heartwiredtech
  10. 10. Know your audience as you design Many times your client ‘thinks’ they know their donors. #heartwired www.heartwiredtech.com WordCamp Philly 2018 #wcphilly @heartwiredtech
  11. 11. How would you get to know your audience? • 1. • 2. • 3. • 4. • 5. #heartwired www.heartwiredtech.com WordCamp Philly 2018 #wcphilly @heartwiredtech
  12. 12. Why they don’t donate • Solicitation is infrequent • They don’t see how it will make a difference. • They never feel wanted or needed. • They receive no direct personalized appeal. • They gave an unacknowledged gift in the past. • They were not asked to give. • The timing wasn’t right. • The organization’s mission wasn’t compelling.
  13. 13. Optimizing the design • Every nonprofit is different and so are their donors. • Color • Theme • SEO (Search Engine Optimization) • Mission ready • Get Social • Content …content … content … #heartwired www.heartwiredtech.com WordCamp Philly 2018 #wcphilly @heartwiredtech
  14. 14. Storytelling • Content is King or Queen all depending • Stories sell and donors give • The more you share the more they will give. #heartwired www.heartwiredtech.com WordCamp Philly 2018 #wcphilly @heartwiredtech
  15. 15. Best Practices #heartwired www.heartwiredtech.com WordCamp Philly 2018 #wcphilly @heartwiredtech
  16. 16. Do’s • Easy to use Navigation • Use Pictures • Speed Matters • Clear CTA • Keep it Simple • Secure it! • Mobilize! #heartwired www.heartwiredtech.com WordCamp Philly 2018 #wcphilly @heartwiredtech
  17. 17. Don’ts • Hide the Donate button • Self Play Audio or Video • Bury your story • Forget to ask … again • Be scared to ask • Use big picture files • Beg #heartwired www.heartwiredtech.com WordCamp Philly 2018 #wcphilly @heartwiredtech
  18. 18. A/B Testing – Increase Conversions • Long Form vs. Short Form (Increase 155%) • Making fields in Optin optional (Increase 275%) • Reduction of Eye Friction (Increase 135%) • Less Steps through the process (Increase 166%) • Adding simple CTA button upfront (Increase 246%) Reference: MecLabs: Research-based Lead Gen Swipe File #heartwired www.heartwiredtech.com WordCamp Philly 2018 #wcphilly @heartwiredtech
  19. 19. Analytics and more • Google Analytics • Heat Mapping – Crazy Egg • Email Marketing • Funnels • Lead pages for Lead Generation #heartwired www.heartwiredtech.com WordCamp Philly 2018 #wcphilly @heartwiredtech
  20. 20. Your clients are the nonprofit Not your agency! 1. Have a plan 2. Set expectations 3. Charge them! 4. Have a Heart Nonprofit work is not free work! #heartwired www.heartwiredtech.com WordCamp Philly 2018 #wcphilly @heartwiredtech
  21. 21. Final Thoughts #heartwired www.heartwiredtech.com WordCamp Philly 2018 #wcphilly @heartwiredtech Use a simple website builder (Divi, Elementor, Beaver, soon to use Gutenburg) Have a strong visual identity (Logos, pictures, charts) Optimize your web design for mobile devices. Prioritize your online donation forms. Build loyalty content that makes donors donate. Make user engagement a priority.
  22. 22. Any Questions? #heartwired www.heartwiredtech.com WordCamp Philly 2018 #wcphilly @heartwiredtech
  23. 23. References • https://www.entrepreneur.com/article/233 843# • https://www.networkforgood.com/nonprofi tblog/the-psychology-of-color-and-what-it- means-for-fundraising/ • https://npengage.com/nonprofit- technology/only-5-content-managment- systems-drive-62-of-nonprofit-websites/ • https://doublethedonation.com/tips/nonpr ofit-web-design/ • https://meclabs.com/research/case- study/research-based-lead-gen-swipe-file #heartwired www.heartwiredtech.com WordCamp Philly 2018 #wcphilly @heartwiredtech
  24. 24. Contact Info Twitter : @HeartWiredTech Instagram @heartwiredtechnical Facebook @HeartWiredTech Website www.heartwiredtech.com Email: charles@heartwiredtech.com Text: 904-660-5185 #heartwired www.heartwiredtech.com WordCamp Philly 2018 #wcphilly @heartwiredtech

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