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Social Media Markting for Military Housing: Presented at NAA 2011

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Social Media Markting for Military Housing: Presented at NAA 2011

  1. 1. Social Marketing for Military Housing MilitaryHealth
  2. 2. Presented By: Charity Hisle
  3. 3. Social Media Basic Training expertinfantry
  4. 4. Train The US Army
  5. 6. Strategize USACEpublicaffairs
  6. 7. P.O.S.T. NYCMarines
  7. 8. People expertinfantry
  8. 9. Objectives NYCMarines
  9. 10. Strategy DVIDSHUB
  10. 11. Who will manage your strategy? The U.S. Army
  11. 12. Who will manage the day-to-day tasks? The National Guard
  12. 13. Technology Randy Son Of Robert
  13. 14. Deploy DVIDSHUB
  14. 15. Why Social Media? The US Army
  15. 16. Word of Mouth The U.S. Army
  16. 17. 60% of Facebook users are likely to recommend brands on Facebook The U.S. Army
  17. 18. Connect DVIDSHUB
  18. 19. 22% of Facebook users say someone recommended the page DVIDSHUB
  19. 20. Engage expertinfantry
  20. 21. 29% of Facebook users enjoy interacting with brands expertinfantry
  21. 22. U.S. Social Network User Data 2011 The US Army
  22. 23. U.S. Social Network User Data 2011
  23. 24. Getting Started Official U.S. Navy Imagery
  24. 25. Listen expertinfantry
  25. 28. Build Accounts The US Army
  26. 29. Manage Accounts Official U.S. Navy Imagery
  27. 30. Evaluate Regularly familymwr
  28. 31. Challenges expertinfantry
  29. 32. “ I now discourage families because of the changes that have occurred to military housing. I use the community pages to share details that many are unaware of prior to signing a lease for military housing." expertinfantry
  30. 34. What to Avoid expertinfantry
  31. 35. <ul><li>Defensive </li></ul><ul><li>Offensive </li></ul><ul><li>Aggressive </li></ul>expertinfantry
  32. 36. Success Stories dbking
  33. 39. Think BIGGER expertinfantry
  34. 40. Should Each Community have a page?
  35. 41. Connecting expertinfantry
  36. 52. What military families want RobBixbyPhotography
  37. 53. “ Military wives are a tight, supportive group.” The US Army
  38. 56. “ I would like to see newcomer info, base events, volunteer info, and mom/tot info.” The US Army
  39. 57. “ I would like to know if there are any flights, ships, battalions, or squadrons deploying.” The US Army
  40. 58. “ When is my Dad coming home.” familymwr
  41. 59. <ul><li>“ I would &quot;like&quot; to see my housing on Facebook because it is a convenient way to keep up with things going on in the community.” </li></ul>TrilliumAZ
  42. 60. <ul><li>“ Reading and being able to communicate with other residents is very important in the military.” </li></ul>familymwr
  43. 61. <ul><li>“ I mainly use the site for information gathering and community activities.” </li></ul>Chairman of the Joint Chiefs of Staff
  44. 62. “ Contests are always fun and keep me engaged. I tend to check back weekly.” familymwr
  45. 63. “ Facebook has been a very valuable tool when relocating.” RobBixbyPhotography
  46. 64. Q & A

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