Social Media Markting for Military Housing: Presented at NAA 2011
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Social Media Markting for Military Housing: Presented at NAA 2011
- 1. Social Marketing for Military Housing MilitaryHealth
- 2. Presented By: Charity Hisle
- 3. Social Media Basic Training expertinfantry
- 4. Train The US Army
- 11. Who will manage your strategy? The U.S. Army
- 12. Who will manage the day-to-day tasks? The National Guard
- 13. Technology Randy Son Of Robert
- 14. Deploy DVIDSHUB
- 15. Why Social Media? The US Army
- 16. Word of Mouth The U.S. Army
- 17. 60% of Facebook users are likely to recommend brands on Facebook The U.S. Army
- 18. Connect DVIDSHUB
- 19. 22% of Facebook users say someone recommended the page DVIDSHUB
- 21. 29% of Facebook users enjoy interacting with brands expertinfantry
- 22. U.S. Social Network User Data 2011 The US Army
- 23. U.S. Social Network User Data 2011
- 24. Getting Started Official U.S. Navy Imagery
- 28. Build Accounts The US Army
- 29. Manage Accounts Official U.S. Navy Imagery
- 32. “ I now discourage families because of the changes that have occurred to military housing. I use the community pages to share details that many are unaware of prior to signing a lease for military housing." expertinfantry
- 34. What to Avoid expertinfantry
- 40. Should Each Community have a page?
- 52. What military families want RobBixbyPhotography
- 53. “ Military wives are a tight, supportive group.” The US Army
- 56. “ I would like to see newcomer info, base events, volunteer info, and mom/tot info.” The US Army
- 57. “ I would like to know if there are any flights, ships, battalions, or squadrons deploying.” The US Army
- 58. “ When is my Dad coming home.” familymwr
- 62. “ Contests are always fun and keep me engaged. I tend to check back weekly.” familymwr
- 63. “ Facebook has been a very valuable tool when relocating.” RobBixbyPhotography
- 64. Q & A
Editor's Notes
- In-house training on standards, expectations, appropriate use of time
- Online training through sites like GraceHIll, MultifamilyProTV, and Multifamily Insiders
- POST Method: a systematic approach to a social strategy
- People: Understand your audience. What do they want? Where are they online?
- Objectives: Are you listening, talking, collaborating? What is it that you want to accomplish? Are you trying to establish thought leadership in your field or improve resident retention? Start with one objective.
- Strategy: Imagine the end goal.
- Marketing? Operations? Regional Management? Onsite teams?
- Technology: Blog? Multiple blogs? Wiki? Facebook? Twitter? Once you have established a clear understanding of your audience, what you want to accomplish, and you’re goals, then determine the platform you’d like to use. Currently, most communities are choosing blogging and/or Facebook as tools for communicating with their residents AND their prospects.
- eMarketer stats as of February 2011
- eMarketer stats as of February 2011
- eMarketer stats as of February 2011
- eMarketer stats as of February 2011
- eMarketer stats as of February 2011
- eMarketer stats as of February 2011
- eMarketer stats as of February 2011
- eMarketer stats 0-17: Target children of families/parents: activities, crafts, stories 18-24: Target young military families, service men & women 25-44: Target military families, service men & women, veterans 45-54: Target military families, service men & women, veterans, and retired military 55+: Target military families, veterans, retired military
- eMarketer stats as of February 2011
- Listen using social media tools
- Recommend marketing creates the accounts and sets up admins
- Assign onsite teams responsibilities Marketing/Regionals/VP’s should monitor accounts
- Is the strategy a success? List next steps
- Instead, be friendly, outgoing, and forgiving.
- Consider posting more about the local community and about the military community in general.
- Not necessarily. Lincoln Military Housing is a good example of combining multiple communities. In addition, combining communities by location may be a good idea. *Recommendation: Use events, post more photos of events. Create photo albums for individual communities. Create a “Welcome” tab with links to individual communities online, like a search feature.