Sourcing, interviewing and writing up case studies
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Sourcing, interviewing and writing up case studies
- 1. Editorial Skills for Charities Workshop 26 January 2012 www.charitycomms.org.uk
- 2. SOURCING, INTERVIEWING AND WRITING UP CASE STUDIES MARTINE GALLIE FREELANCE JOURNALIST WWW.MARTINEGALLIE.CO.UK January 27, 2012
- 3. SOURCING CASE STUDIES • Through your frontline staff • Fundraising and other events • Website and social networks • Routine paperwork • Targeted round-robin emails • Postcards or leaflets January 27, 2012
- 4. SETTING UP YOUR INTERVIEW • Face to face is better than phone which is better than email • Arrange a time that’s convenient for them • Send some background information • Make sure you have plenty of time available • Contact them on the day to remind them • Think about how you will take notes January 27, 2012
- 5. STARTING THE INTERVIEW • Take all of their personal details (including contact details) • Record which activities they are willing to be involved in • Assure them that their interview will be kept confidential • Assure them that you will contact them first if someone wants to use their story • Ask for a photo • Give them your contact details January 27, 2012
- 6. IT’S ALL ABOUT LISTENING • Have a normal conversation • Use open questions • Listen actively • Look for the emotional journey • Steer the conversation January 27, 2012
- 7. MORE INTERVIEWING TIPS • Make sure you understand everything • Prompt them to carry on • Ask how your charity has helped • Ask “Is there anything you would like to add?” • Check availability over next few days January 27, 2012
- 8. WRITING UP CASE STUDIES • Just type it up • Highlight key quotes • Send it to your case study for checking • Do a short, anonymous version with plenty of impact • File everything securely January 27, 2012
- 9. WRITING A CASE- STUDY FEATURE • Write as you talk • Don’t feel you have to start at the start and end at the end • Use third person to move action on or highlight charity’s involvement • Just bash it out and edit the next day January 27, 2012
- 10. PLACING CASE STUDIES •Sell them in if possible •Either phone or email is fine •Think about audiences rather than media outlets •Write your pitch – think head, sell, intro plus case study January 27, 2012
- 11. IN CONCLUSION •Working with case studies is: • time consuming • a huge responsibility • incredibly effective • rewarding January 27, 2012