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Providing a platform for users to tell their own stories through home video

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Fiona Cromwell, marketing officer, Designability

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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Providing a platform for users to tell their own stories through home video

  1. 1. Providing a platform for users to tell their own stories through home video Fiona Cromwell, Marketing and Communications Officer @DesignabilityUK
  2. 2. Meet Wizzybug A fun, powered wheelchair for children under 5. Wizzybug Loan Scheme launched in 2011. Helped over 700 children to date.
  3. 3. A digital time capsule Treasured family memories Demonstrates impact on their lives More referrals = greater need to support
  4. 4. Vs
  5. 5. Consent before content Families complete a media consent form at their handover No need to chase completed consent forms We start the storytelling relationship and journey early
  6. 6. Raw, real, unedited No scripts, no storyboard Control given to beneficiaries Transferred to us via email, WeTransfer or saved directly from Facebook
  7. 7. A free for all (nearly) There are no rules BUT in an ideal world: • Landscape, not portrait • Clear footage • Not too long, or easy to clip • Original file transferred to us
  8. 8. The tools you will need Windows Movie Maker is basic but does the job - be prepared for it to crash! iMovie is better if you have access to it Can access Adobe Spark online if you have an Adobe licence
  9. 9. Growth in post reach 2015 (pre-video posts) Vs 2016 (with video) May 2019 post reach Pictures Video Pictures
  10. 10. Facebook Wizzy
  11. 11. The social media piggyback https://twitter.com/DesignabilityUK/status/1106495442756489216
  12. 12. Wizzybug: The Golden Child?
  13. 13. #WizzyFriday
  14. 14. Any questions? DesignabilityUK
  15. 15. Giving power to your stories through visual storytelling 7 June 2019 South West networking group Bristol #CCSouthWest
  16. 16. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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