The document discusses various tools for automation, metrics, and communities. It recommends choosing the right software to automate manual processes. It also emphasizes the importance of measuring everything using tools like Google Analytics and setting up auto-responders with Mailchimp. Finally, it mentions Google Docs Forms for surveys and Rusic for building simple communities and collecting data.

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2. Manual process is good
Choosing the right software becomes easier.
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3. Timely: tweet automation
Once you know your process finding a good tool
is easy.
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4. Metrics: measure everything
If you can’t measure it, you can’t improve it.
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5. Google Analytics - aarrr
Measure in ££££ and not just views and visitors.
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6. Mailchimp: 1 is not enough
Auto-responders are easy to set up and work like
a dream.
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7. Google Docs: Forms
Quick and easy surveys with great reports.
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8. Rusic - simple communities
Data and brand awareness
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