Make the most of your website | Small charities communications conference | 12 July 2017
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Rebecca Rae-Evans, head of strategy and insight, Reason Digital Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Make the most of your website | Small charities communications conference | 12 July 2017
- 1. www.reasondigital.com@reasondigital Make the most of your website REBECCA RAE Head of Strategy & Insight rebecca.rae@reasondigital.com @reasondigital
- 2. www.reasondigital.com@reasondigital Image heading Weโre Reason Digital โ a social enterprise that uses digital to make a difference. This is why we only work on projects that do social good. Make digital, do good. Weโre Reason Digital โ a social enterprise that uses digital to make a difference. This is why we only work on projects that do social good.
- 6. www.reasondigital.com@reasondigital Judgments on web site credibility are 75% based on a websiteโs overall aesthetics
- 7. www.reasondigital.com@reasondigital 86% of young people go online to find help with their personal problemsโฆ โฆrather than asking friends or family
- 8. The basics
- 9. www.reasondigital.com@reasondigital Working with volunteers (for free) Expect that theyโll potentially get fed up - get documentation Try and get a casual contract in place Keep it simple - youโll want to be able to update yourself Know your limitations Use a CMS everyone knows so a new volunteer can pick it up
- 11. www.reasondigital.com@reasondigital Working with agencies (for money) Youโll get access to a LOT of brains instead of one Pick an agency you trust, and then trust them (tell them the problems, not the answers) Day rates should be around ยฃ500 - ยฃ800 for a reputable agency Donโt get them to do spec work, but get them to provide case studies and references Get access to your users up front, a good agency will want that
- 13. www.reasondigital.com@reasondigital How can we increase the monthly number of hits our website gets? The wrong objective Raise awareness of our cause A better objective
- 15. www.reasondigital.com@reasondigital Young people arenโt using our service The problem Letโs build an app to deliver the service in a different way The jump A chatbot will work to improve service delivery with young people A better solution
- 16. www.reasondigital.com@reasondigital We need to raise funds The problem Our donations come from the older generation, so we canโt use digital The jump You can reach to a different user demographic if you improve your online donation platform A better solution
- 17. Perfection is not a thing
- 20. www.reasondigital.com@reasondigital Service user Newly diagnosed Friends and family Trustee Board Media Long term supporter Commissioner Funder Potential monthly donor Corporate supporter Fundraiser
- 21. www.reasondigital.com@reasondigital I want access to your service I just want some information I want to be kept up to date I need to understand your achievements Iโm thinking of donating I want to run a marathon I want to buy a Christmas card
- 24. www.reasondigital.com@reasondigital Internal We launched a new service We have a new member of staff We did a report We launched our campaign External How can I learn more about IT in my local area Meet Sally, your new local co-ordinator, hereโs how she can help Learning more about IT can help beat loneliness 10 top tips to get your relatives learning how to use technology
- 25. The Example Charity launches national โpassion for lifeโ campaign in bid to fight mild depression in the UK 22nd October 2015
- 26. www.reasondigital.com@reasondigital How to find your passion before itโs too late 22nd October 2015
- 27. Emotion
- 28. Chose the right format to deliver the information
- 34. Discoverable
- 35. Headlines
- 36. Headlines
- 38. Google analytics
- 39. Google analytics - Set up goals
- 40. Google analytics - Use dashboards
- 41. Google analytics - Use Tag Manager
- 43. www.reasondigital.com@reasondigital#charitywritecomms Every second of delay in loading speed can lose users and SERP. www.reasondigital.com@reasondigital
- 45. Mobile!
- 46. UK population own a smartphone
- 47. www.reasondigital.com@reasondigital#charitywritecomms Use responsive design not a separate mobile website or app
- 51. Conversion
- 52. Always have a next stepโฆ
- 53. Prioritise
- 55. Calls to action
- 56. Calls to action
- 58. Forms
- 61. Inclusivity
- 62. SEO
- 71. ...with your audienceโs words. Write for relevance
- 72. www.reasondigital.com@reasondigital Google โMake pages primarily for users not for search enginesโ Google Quality Guidelines
- 85. www.reasondigital.com@reasondigital To concludeโฆ Donโt jump to a conclusion Remember that you do have control over your content You need to make sure your website is mobile friendly Measure and improve Donโt think digital first, think human first
- 86. www.reasondigital.com@reasondigital Thanks REBECCA RAE Head of Strategy & Insight rebecca.rae@reasondigital.com @reasondigital
- 87. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
- 88. 12 July 2017 London #CCsmallcharity Small charities communications conference