www.charitycomms.org.uk/events

1. Editorial Skills for Charities
Workshop
26 January 2012
www.charitycomms.org.uk

2. Getting creative and tackling
writer’s block

3. ‘A lot of howling nonsense would
be avoided if, in every sentence
containing the word WRITER, that
word was taken out and the word
PLUMBER substituted; and the
result examined for the sense it
makes.’ Philip Pullman

4. 1. Look to get involved in more than writing

5. ‘A copywriter who is just a copywriter
is not a copywriter.’

6. Direct Mail (Macmillan Cancer Support)
Newsletter (Lewisham Council)
Fundraising campaign materials (VSO)
Exhibition (Royal Albert Hall)
Direct Mail (Concern Worldwide)
Website (Pathways)

7. 2. Expect to find ideas in the brief

9. Jennifer Kamara, 27, is no ordinary
entrepreneur. Kidnapped by
soldiers at the age of 18, she was
raped and beaten by her captors
and threatened with death if she
tried to escape. Her mother was
told she would never see her
daughter again.

10. 3. Don’t start writing too soon

12. 4. Think with drawings

21. 5. Change location

22. 6. Do read about copywriting

23. The Copywriter’s Handbook, Robert W Bly
How to Write Sales Letters that Sell,
Drayton Bird
More Words that Sell, Richard Bayan

24. 1 Look to get involved in more than writing
2 Expect to find ideas in the brief
3 Don’t start writing too soon
4 Think with drawings
5 Change location for a fresh perspective
6 Do read about copywriting