Katie Hesketh, local fundraising manager, Cancer Research UK Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. CORPORATE
PARTNERSHIPS
Katie Hesketh
Local Fundraising Manager

2. CANCER RESEARCH UK
CORPORATE PARTNERSHIPS

3. REDEYE
PARTNERSHIP
2016-2017

5. BELLWAY
PARTNERSHIP
2016-2017
2017 - 2018

7. RECRUITING PARTNERS
PITCHING TO SIGNING

8. • One pager application
• Booklet application
• Pitch
• Charity champions
• Working Together Document

9. CRITERIA FOR TEAMING UP
WITH CORPORATES

11. MAINTAINING &
DEVELOPING STRONGER
RELATIONSHIPS

12. • Understanding what the corporate wants out of the partnership
• Using road maps
• Health awareness
• Newsletters
• Reward & Recognition

13. PROTECTING OUR
BRAND REPUTATION

14. • CPA – Commercial Participator Agreement
• Brand Guidelines
• Logos

15. MEASURING THE
SUCCESS OF A
PARTNERSHIP

16. • End of Relationship Review
• Review the targets set throughout the partnership
• Constant reviews with charity champions

17. Katie Hesketh
THANK YOU

18. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk

19. Developing partnerships:
from corporate sponsors and
celebrities to collaborating with
other charities
North West Networking Group
20 September 2017
Manchester
#ccnorthwest