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Saas FreeTrial
Credit Card
or No Credit Card?
19avi
l�Va.h
Our Recommendations
''Try before you buy'' is now the
de facto approach to buying
Saas products, thus making a
Free Trial an indispensable
par...
If you're offering a free trial, should
you ask for the user's credit card
information during sign-up?
Let's take a look a...
-
Free Trial
with Credit Card
SUITABLE FOR
A company that's hitting the growth
pedal, is looking for fewer sign-ups but
more revenue per user (RPU).
PERKS
Fewer low-quality sign-ups.
Increased trial-to-paid conversions.
Improved lead quality.
Qualified opt-in
Users qualify themselves while
signing up for your service.
Tire kickers kept at bay
You get to focus only on those
users who are genuinely
interested in your product.
Your servers,saved
You prevent users from creating
multiple accounts with multiple
email IDs,and thus abusing your
server.
Genuine user feedback
A cancellation survey is a great
way of capturing qualitative data
when a user cancels their account.
� PROTIP
Align your pricing to maximise revenue from
a handful of sign-ups, and make sure your
trial to paid conversion nu...
� PROTIP
Perform a $1 pre-authorization
of the user's credit card to make
sure that it is valid.
� PROTIP
Reduce sign-up friction with a
two-step account creation process
- card details in the second page.
(Track users ...
� PROTIP
Give users an option to sign up
usingPayPal.
{Users trustPayPal, and hence will
be more comfortable signing up)
�_j
Free Trial
without Credit Card
f/j Free Trial
without Credit Card
SUITABLE FOR
A company that's launching their
beta, with a focus on acquiring
users who...
f/j Free Trial
without Credit Card
SUITABLE FOR
A company that's hitting the growth
pedal, is looking for more sign-ups an...
f/j Free Trial
without Credit Card
PERKS
Minimal or no sign-up friction.
Increased sign-up rate.
f/j Free Trial
without Credit Card
Free trials which don't require credit
card information show a higher
end-to-end conver...
f/j Free Trial
without Credit Card
Without a credit card barrier, you
cut down the distractions, and add
to the trust fact...
f/j Free Trial
without Credit Card
You also easily avoid any accidental
trial-to-paid conversions (A recipe
for refund req...
f/j Free Trial
without Credit Card
� PROTIP
Offer users two options, where
one asks for card details and one
doesn't, and ...
f/j Free Trial
without Credit Card
� PROTIP
Ensure you qualify trial users
well, to avoid spending time
conversing with th...
f/j Free Trial
without Credit Card
� PROTIP
Offer to extend the free trial by a few
additional weeks, if the user provides...
f/j Free Trial
without Credit Card
� PROTIP
One downside of this approach, is
lesser commitment from trial users.
So it's ...
PRO TIP
Venture capitalist Christopher Janz
has made a pretty neat model to
check which strategy works for
your business. ...
TO SUMMARIZE...
• •
•
•
r1
a
o ru ex er1ence
eva ue o our
Experiment with your trials -
with and without credit cards
Trial experiments are a breezewith
KNOW MORE
SaaS Free Trials - Credit Card Or No Credit Card? Our Recommendations
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SaaS Free Trials - Credit Card Or No Credit Card? Our Recommendations

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Should you make it mandatory for customers to submit their credit card details, when they sign up for your product's free trial? What are the pros and cons of doing so?

For more information on this topic, visit: http://bit.ly/1WC0ATU

Veröffentlicht in: Software
  • ➤➤ How Long Does She Want You to Last? Here's the link to the FREE report  http://ishbv.com/rockhardx/pdf
       Antworten 
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  • Such a great breakdown of the pros and cons of having an opt-in or opt-out free trial experience.
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Nice explanation on credit cards for more information related to credit cards you can visit mymoneykarma.com. Before you apply for any of the fintech product recommend to have a free credit score check. Refer https://www.mymoneykarma.com/credit-score.html
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

SaaS Free Trials - Credit Card Or No Credit Card? Our Recommendations

  1. 1. Saas FreeTrial Credit Card or No Credit Card? 19avi l�Va.h Our Recommendations
  2. 2. ''Try before you buy'' is now the de facto approach to buying Saas products, thus making a Free Trial an indispensable part of SMB Saas.
  3. 3. If you're offering a free trial, should you ask for the user's credit card information during sign-up? Let's take a look at both sides of the COin.
  4. 4. - Free Trial with Credit Card
  5. 5. SUITABLE FOR A company that's hitting the growth pedal, is looking for fewer sign-ups but more revenue per user (RPU).
  6. 6. PERKS Fewer low-quality sign-ups. Increased trial-to-paid conversions. Improved lead quality.
  7. 7. Qualified opt-in Users qualify themselves while signing up for your service.
  8. 8. Tire kickers kept at bay You get to focus only on those users who are genuinely interested in your product.
  9. 9. Your servers,saved You prevent users from creating multiple accounts with multiple email IDs,and thus abusing your server.
  10. 10. Genuine user feedback A cancellation survey is a great way of capturing qualitative data when a user cancels their account.
  11. 11. � PROTIP Align your pricing to maximise revenue from a handful of sign-ups, and make sure your trial to paid conversion number is high.
  12. 12. � PROTIP Perform a $1 pre-authorization of the user's credit card to make sure that it is valid.
  13. 13. � PROTIP Reduce sign-up friction with a two-step account creation process - card details in the second page. (Track users who abandon the sign-up form in the second page, and reach out to them later on)
  14. 14. � PROTIP Give users an option to sign up usingPayPal. {Users trustPayPal, and hence will be more comfortable signing up)
  15. 15. �_j Free Trial without Credit Card
  16. 16. f/j Free Trial without Credit Card SUITABLE FOR A company that's launching their beta, with a focus on acquiring users who'll provide honest feedback on the product.
  17. 17. f/j Free Trial without Credit Card SUITABLE FOR A company that's hitting the growth pedal, is looking for more sign-ups and less revenue per user (RPU).
  18. 18. f/j Free Trial without Credit Card PERKS Minimal or no sign-up friction. Increased sign-up rate.
  19. 19. f/j Free Trial without Credit Card Free trials which don't require credit card information show a higher end-to-end conversion percentage compared to their counterparts. HT: Totango's report
  20. 20. f/j Free Trial without Credit Card Without a credit card barrier, you cut down the distractions, and add to the trust factor.
  21. 21. f/j Free Trial without Credit Card You also easily avoid any accidental trial-to-paid conversions (A recipe for refund requests, and you guessed it, angry users).
  22. 22. f/j Free Trial without Credit Card � PROTIP Offer users two options, where one asks for card details and one doesn't, and A/B test the sign-up conversion rate.
  23. 23. f/j Free Trial without Credit Card � PROTIP Ensure you qualify trial users well, to avoid spending time conversing with the wrong guys.
  24. 24. f/j Free Trial without Credit Card � PROTIP Offer to extend the free trial by a few additional weeks, if the user provides you with their card details. (This way, customers qualify themselves and you don't have to spend your sales effort to qualify them - a win-win!)
  25. 25. f/j Free Trial without Credit Card � PROTIP One downside of this approach, is lesser commitment from trial users. So it's important for you to get them engaged, and to get them realize the value of your product ASAP. (Hint: Worship your CCAs)
  26. 26. PRO TIP Venture capitalist Christopher Janz has made a pretty neat model to check which strategy works for your business. (you're welcome!)
  27. 27. TO SUMMARIZE...
  28. 28. • • • •
  29. 29. r1 a
  30. 30. o ru ex er1ence eva ue o our
  31. 31. Experiment with your trials - with and without credit cards Trial experiments are a breezewith KNOW MORE

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