4. Accenture should transfer seniors from Europe/US and recruit both globally and locally to build a team 0 Staffing sources per position * From partners to interns, administrative personnel not included. Source: Case data, Ivanov & Ferber – “Consulting Marketing Guide”, David Meister – “The Anatomy of a Consulting Firm”, Sorrento analysis (please refer to .xls, “Calculations” and “Staffing” sheets). II. Build a team Number of professionals * required 2020 2017 175 2018 156 2016 2019 214 195 117 2014 2015 136 97 2013 78 2012 42 2H 2011 21 1H 2011 9 Intern Consultant Principal Partner Analyst Manager Entry Rapid expansion Sustainable growth Partner Principal Manager Consultant Analyst Intern Admin. Transfer from EU/US Local headhunting Global MBA recruiting Local HR agencies Campus recruiting Student competitions Outsourcing
![Accenture should leverage its global scale to attract clients, build a strong team and promote the brand in Russia 9 What should Accenture do to enter Russian management consulting market and grow to a $ 100M business in terms of revenue by 2020 ? I. Attract clients * e.g. Coca-cola, Danone, Deutche Bank, DHL, ING Group, Nissan Motor, Martini & Rossi, Microsoft, Siemens, Unilever etc. ** Pro-bono projects are also valuable to test the team and learn the market. Note: Actions are focused on key market drivers. For details please refer to the back-up slide. Source: Case data, Accenture.com, Sorrento analysis (please refer to .xls, “Global clients” sheet). II. Build the team III. Promote the brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RU](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)