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Christopher Anderson

ConspiracyCommunity.com Proposed by Lisa Lee

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Google search and Facebook remain the two biggest external referrers of traffic to content, even after Facebook’s algorithm change. While they may be the biggest, that doesn’t mean they’re the only referrers making an impact on content discovery. Not all content is consumed the same way and no two readers are exactly alike. Readers may catch up on news by flipping through Flipboard, scrolling through their Twitter feeds, or tapping push alerts on their Android phones. So, looking beyond the duopoly, where are readers finding content by category? In this presentation, Parse.ly's CEO Sachin Kamdar discusses: - Up and coming traffic referrers: How referral traffic from Flipboard, Pinterest, and Twitter differ by category - Audience attention data: How publishers and brands can use aggregate audience attention data to inform their own strategies - Plus, a preview of Currents: Be among the first to see a new product, Currents, in action and learn how to apply insights from the data Sign up for Currents here: https://parse.ly/currents

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Some believe in keeping it serious while others like to make it funny. With social media being the most efficient way of communicating and reaching a large number of people at a single point of time, the security forces around the world have also adopted the same medium. Increasing likes, higher engagement rate and multiple shares have also made it evident that they have been grandly welcomed by all to the world of Social Media.

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https://iexaminer.org/fake-news-personal-responsibility-must-trump-intellectual-laziness/ Fake news: Personal responsibility must trump intellectual laziness By Matt Chan January 4, 2017 Where do you get your news? That question has become incredibly important given the results of our Presidential Election. How many times have you heard, “I read a news story on Facebook and …” The problem: Facebook is not a news service; it’s a “social media” site whose purpose is to connect like-minded friends and family, to provide you with social connections, and online entertainment. For Asian Americans social media provides an important and useful way of connecting socially and in some cases politically, but there is a downside. The downside is how social media actually works. These sites employ elaborate algorithms to track and analyze your posts, likes, and dislikes to provide you with a custom experience unique to you. The truth is you are being marketed to, not informed. What looks like news, is not really news, it’s personal validation. All in an attempt to keep you on the site longer, to click a few more things, to make you feel good about what you’re reading. It makes it seem like most people agree with you because you’re only fed information and stories that validate your worldview. On the other hand, real news is hard work. Its fact-based information presented by people who have checked, researched, and documented what they are presenting as the truth. Real news can be verified. “Fake News” is, well, fake, often times entirely made-up or containing a hint of truth. Social media was largely responsible for pushing “fake news” stories that were entirely made up to drive clicks on websites. These clicks in turn generated money for the people promoting the stories. The more outrageous the story, the more clicks, the more revenue. When you factor in the algorithms that feed you what you like, you can clearly see the more “fake news” you consume on social media, the more is pushed your way. There’s an abundance of pseudo news sites that merely re-post and curate existing stories, adding their bias to validate their audience’s beliefs, no matter how crazy or mainstream. It is curated solely for you. Now factor in that nearly 44% of Americans obtain some or most of their news from social media and you have a very toxic mix. The mainstream news media has also fallen into this validation trap. You have one news network that solely reflects the right wing, others that take the view of the left-center leaning, and what is lost are the facts and context, the balance we need to evaluate, learn, and understand the world. People seeking fact-based journalism lose, because the more extreme the media becomes to entice consumers with provocative headlines and click-bait to earn more money, the less their news is fact-based and becomes more opinion driven. There was a time when fact-based reporting was required of broadcast news. It was called “The Fairness Doctrin ...

httpsiexaminer.orgfake-news-personal-responsibility-must-trump.docx

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Where do you start with a social media strategy? The answer to this question might appear obvious: you’d probably say that you begin by creating your profile on Facebook, on Google+, on Twitter, and other channels; but the truth is that before you even enter the first line of your bio or upload the first profile photo, you have to spend some time contemplating your identity. You shouldn’t even go near the profile-building pages of those social media channels until you’ve developed a vision of who you are and found your online “voice”. We’ve developed a great tool to help our clients do this: Seven Archetypes for Social Media Engagement. These seven brand personalities make use of different strengths to engage audiences, and as you read through you’ll probably begin to feel some familiarity with one or more of them.

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You built your nonprofit to right injustices, empower communities, and to inspire social change. But does your nonprofit reflect the communities it serves? Organizations that lack diversity limit their ability to innovate, create change, and build transformative movements. Join us for a lively discussion to explore why and how your nonprofit should diversify its technology, communications, and development teams beyond the usual suspects.

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