Jio created ripples in the market by announcing the launch of their advertising agency. We, at Wolfzhowl, believe that leaving it only as another advertising agency is wrong. Jio Creative Labs can become much more than just that. While they threaten the existence of big & small agencies alike, they can become incubators for brands that are in an aggressive growth phase. We believe Jio Creative Labs can usher Marketing 3.0 for India. Read and tell us your thoughts!

1. What can it be?
Instigations by

2. FEW OF TOUCHPOINTS THAT RELIANCE
OWNS OR HAS INVESTED IN
Network 18
Hathway Cables
Jio Studios
OFFLINE MEDIA
AJIO
Jio Mart
eCOMMERCE
Jio Cinema
Jio Saavn
Jio TV
ONLINE MEDIA
Jio Fiber
WhatsApp
Facebook
Jio Phones (Handsets)
Jio on Demand
DELIVERY PLATFORMS

3. Jio Creative
Labs has an
opportunity
to go beyond
advertising
services
Looking beyond advertising campaigns, Jio
Creative Labs can offer an ‘almost-
guaranteed’ ROI model to brands across
verticles

4. THE NEED OF THE
HOUR IS CONTENT
THAT:
DRIVES ROI
BREAKS CLUTTER
RELEVANT YET FLUID
MEDIA AGNOSTIC

5. And while content production and creative
thinking is required for delivering this content,
there is something more important that will help
drive ROI & communication effectively

6. DATA
And Jio (as part of Reliance) has a lot of data
Few of the categories it has access to:
Health Finance
Fashion &
Lifestyle
Media
Consumption
Household
Consumption
IoT
Content
Consumption
Commute

7. DATA
And Jio (as part of Reliance) has a lot of data
Few of the brands it has access to

8. This universe of data gives Jio Creative Labs an
edge that no other creative agency has today.
Hence, our instigation to Jio Creative Labs…

9. With great insights, comes the need for good
execution and effective delivery of the creative

10. Converting Insights into Messaging
Using Reliance + Jio’s existing infrastructure to do so
Gaming
Films &
Webseries
AR / VR
Social Media
Content
Advertising
Campaigns
Music & Radio
Programmes
PR articles in
Magazines,
Newspapers &
Digital Media
Mobile Apps

11. Converting Insights into Messaging
Using Reliance + Jio’s existing infrastructure to do so

12. Using Reliance + Jio’s existing infrastructure to ensure
the effective reach of messaging
Television
Channels
Social Media
Platforms
In-Store
Programming
Radio
In-Film
Advertising
Online Music
Platforms
Digital Content
Platforms
In-Game
Advertisement

13. Using Reliance + Jio’s existing infrastructure to ensure
the effective reach of messaging

14. But it doesn’t end here.
With a wide range of last mile purchase brands under
its kitty, Jio Creative Labs can promise final mile
conversion to its clients.
This can be done through innovations across
categories, post-sales relationship management, cross-
selling & upselling to existing customers etc.
Using programmatic advertising with extremely
accurate data and at dirt cheap rates & marrying it with
technology & creativity at their disposal, Jio Creative
Labs can become Guaranteed ROI partners for brands

15. Hence, our instigation to Jio Creative Labs…

16. Content
Production
Content
Distribution
Consumer
Insights
Data Analytics
Going beyond advertising
`
Guranteed ROI
driven campaigns
Customer LoyaltyPost Sales CRM
Cross Selling /
Upselling
Product
Innovation
New Customer Acquisition
+ Customer Retention

17. A W O L F Z H O W L I N S T I G AT I O N
An Independent End to End Insight Driven
Consumer Engagement Company

18. What can Jio Creative Labs offer:
1. Consumer Insights & Intelligence
2. Guarantee of ROI (almost accurate guarantee)
3. Quick content production through WWO & JIO Studios
4. Creative Services for advertising, content production etc.
5. Democratization of future technology for brands that find it difficult to
afford it in times like these
6. Democratization of Programmatic Advertising that does not require a
minimal spend guarantee by brands
7. Mutually beneficial brand partnerships

19. Strategic instigation by
Kalyan Ram Challapalli
kalyan@wolfzhowl.com
+91 91674 71115