Wolfzhowl's #wolfSIGHT #wolfSIGHTS on one of the essentials of FASHION Brand Crafting...

1. The reason why fashion brands need to be mapped on
the Motivation scope is because product styling &
communication styling are essential differentiators in
fashion.
With minimal copy, the look and feel of both product
and the communication (including model selection,
background scenario selection to styling of the pose)
need to be guided by motivation state (or a mix of
motivation states).
Left all upto to the visuals to tell the brand’s story –
motivation state guided brand personality is everything
for a fashion brand.
#wolfSIGHTS
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2. Check out #wolfSIGHTS #wolfSIGHT on twitter – it’s a
stream of insights from over 2 years 
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