1. OVERDRIVE MAGAZINE
Music for the Local Area.
Welcome

2. OVERDRIVE MAGAZINE
Main Objectives
To create a unique music magazine, focusing on the local
area.
To inspire and recognise local unsigned talent.
Magazine will be 28 pages.

3. OVERDRIVE MAGAZINE
Why Music?
Research into the audience showed:
80% of students listen to music on average 5+ hours
and spend £10-20 regularly on music related
products.

4. OVERDRIVE MAGAZINE
The Client

5. OVERDRIVE MAGAZINE
Client Constraints
Limited Funding – Northern Echo needs to conserve money.
Less Risky – Risky content/style has a chance of not selling.
Target Local Audience – A local business, a local audience.
High Production Standards – Product must be professional.
Less Profit – 33% revenue goes to Newsquest.

6. OVERDRIVE MAGAZINE
ACCURACY - The information, such as interviews, must be entirely true.
CHILDREN - Interviews, photographs etc of people under 16 must have
parent or guardian’s consent.
PRIVACY - Content must not contain unnecessary information, such
as a person’s private life.

7. OVERDRIVE MAGAZINE
The Audience
Students who love music – Young Alts
Ages 16-24
The content must be suitable for under 18’s
Not watered down. Have a rebellious edge

8. OVERDRIVE MAGAZINE
The Audience Cont.
80% spend £10-£20 on music related
products

9. OVERDRIVE MAGAZINE
Genre Research
Looking at existing magazines, to inspire the design.
Music magazines
have similar
design and
content.

10. OVERDRIVE MAGAZINE
Genre Research Cont.
Typical Content:
Interviews
Reviews – Bands, Albums, Gigs
Previews – eg Albums near release
Front cover has an image of the featured band/musician

11. OVERDRIVE MAGAZINE
Experimenting
I began experimenting with ideas for the
design.
2 Digital Mock-Ups – Alternate DPS
4 Hand Drawn Plans – Cover, Contents
and two DPS

12. OVERDRIVE MAGAZINE
Mock-Up One
Follows a three-colour
^ scheme, green, blue, white
Headline – stands out from rest
of page.
Introduction paragraph
Separate from body text > <
Main article. Formal/serious
tone. A lot of text

13. OVERDRIVE MAGAZINE
Mock-Up Two
< Headline stands out due to
unusual positioning
Article has a more informal
tone, using
Follows a three-colour scheme, colloquial language
red, black, white.
< broken up paragraphs
Ripped effect gives off
Make it seem there’s less
rebellious tone >
text.

14. OVERDRIVE MAGAZINE
Mock-Up Feedback
Mock-Up Two was preferred by the audience.
They “like the ripped effect”
The “colour scheme stands out” [Red, White, Black]
I decided to develop the design of Mock-Up Two.

15. OVERDRIVE MAGAZINE
Flat Plan - Cover
Using the colour scheme:
Red, Black, White.
< Image uses ‘pyramid angle’
similar to Kerrang! example.
Headline doesn’t reveal all >
< A competition which also
Offers, which entice the entices the audience.
audience to buy >

16. OVERDRIVE MAGAZINE
Flat Plan - Cover
Continues using
three-colour scheme.
Contents shown on left side – < ‘Exclusive’ intrigues the
as people read left to right > reader.

17. OVERDRIVE MAGAZINE
Flat Plan – DPS 1
< Headline stands
out because of
unusual position
< Article broken up into step
Three colour
by step. Makes it easier to read.
scheme, red, black, white.
Torn effect gives rebellious
tone.
Model is of same age as the
audience. Readers find it more
relatable >
Improvement of mock-up two

18. OVERDRIVE MAGAZINE
Flat Plan – DPS 2
< Headline is large, so draws
attention.
< Image takes up a lot of space.
< Introduction is Breaks up text
different colour to body text, so
it stands out
< Quote stands out due to box
around it
Three colour scheme
used, Red, Black, White
Layout follows same scheme as
all the other pages, ie ripped
effect.

19. OVERDRIVE MAGAZINE
Income
Price per issue - £1.00
Distribution – ~5000 Sales;
£5000
copies
Advertising;
Majority of income £11,250
comes from advertising.
Advertising spaces generate the most income for a business.

20. OVERDRIVE MAGAZINE
Advertising Rates
Double Page £1300
Full Page £800
Half Page £500
Quarter Page £250
Eighth Page £1200
Outside Back £1200
Inside Front £950
Inside Back £850

21. OVERDRIVE MAGAZINE
Expenditure
Post-Production has the
largest cost!
Distribution; Production;
£3,952.00 £4,364.00
Post Production;
£6,233.00

22. OVERDRIVE MAGAZINE
NET Profit - £1,701
Expenditure Expenditure£14,549
Income Income£16,250
NET Profit£1,701
47%
53%

23. Thank you.